Ultimate start up marketing

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Ultimate start-up marketing Your recipe for creating lean, scalable digital marketing from day 1.

Transcript of Ultimate start up marketing

Page 1: Ultimate start up marketing

Ultimate start-up marketingYour recipe for creating lean, scalable digital

marketing from day 1.

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@B2BMarketingDBS

http://www.linkedin.com/company/don't-be-shy

google.com/+dontbeshydigital

#UltimateStartupMarketing

#UltimateStartupMarketing

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Who’s here?

#UltimateStartupMarketing

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It doesn’t matter how brilliant your product or service is, if no-one knows about it, no-one’s going to buy it or invest in it.

#UltimateStartupMarketing

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Of course, there’s a catch…

£#UltimateStartupMarketing

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Marketing doesn’t have to be EXPENSIVE

Sound too good to be true?Actually, it’s not.

#UltimateStartupMarketing

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Start with ‘why’

Here’s the link to Simon Sinek’s TED Talk www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

What do you believe in?

What are your core values?

What sparked the idea that gave birth to your business?

#UltimateStartupMarketing

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What

How

Why

Here’s an example of starting with ‘why’

#UltimateStartupMarketing

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Define your voice and establish what your brand offers.

How are you going to talk?

What’s your USP?

What’s your brand’s name?Action point:Once you’ve decided your brand name register domain names and social handles immediately - be proactive, second-guess what you might need in future. The cost is next to nothing now but could be vast if left till later!

Here’s our blog post on the importance of defining your USP: http://www.dontbeshydigital.com/defining-your-usp #UltimateStartupMarketing

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Understand your audiences

All of your marketing

decisions will be based on

who you are targeting, so it’s

essential that you work out

exactly who that is.

#UltimateStartupMarketing

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Developing ‘personas’ is the best way to fine tune your understanding of your target audience

Buyer personas are semi-fictional representations of your ideal customers, characterised by a single persona for each segment of your audience.

Roles

Goals

Challenges

Communication channels

Common objections

Knowledge gaps

Demographics

Influencers#UltimateStartupMarketing

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Here’s an example

Entrepreneurial Eddie PLC Pete

One job title = CEO

#UltimateStartupMarketing

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Think beyond your customers too

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So how do I create my personas?

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Think Strategy

EARN your online real estate, your audience and you share of voice. DON’T buy it.

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Ok, so how do I earn it?

A blog is the best starting point for content marketing.

#UltimateStartupMarketing

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More often than not, your website is the first point of contact between a potential customer or investor and your brand.

Don’t underestimate the importance of good web design.

It’s time to set up a slick, modern website.

#UltimateStartupMarketing

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Some technical to dos when creating your site:

- Make it responsive- Focus on good UX- Consider dynamic content- Integrate it with your social strategy- Optimise for search, as much as you can

Here’s our blog on why you need responsive web design asap: http://www.dontbeshydigital.com/why-you-need-responsive-web-design/

And one on the value of spending a bit of money on SEO: http://www.dontbeshydigital.com/seo-is-a-waste-of-money-or-is-it/

#UltimateStartupMarketing

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Get social, get shared

Use your persona insights to target the most relevant channels with the most engaging content.

Create a buzz!

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Once you’ve got your site, your content, and your channels, track them, optimise them and allow them to evolve as your business does.

#UltimateStartupMarketing

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First things first: set up Google Analytics and Search Console, and learn how to use them.

Get tracking from day one!

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Consider a marketing technology and automation platform like HubSpot.

Tracking every interaction between a customer and your brand, from first touch to purchase and beyond allows you to calculate marketing ROI in great detail.

www.hubspot.com/jumpstart#UltimateStartupMarketing

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Modern marketing is never a case of ‘create, hope and pray’ - it’s now much more akin to science than ever before.

#UltimateStartupMarketing

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Optimise, optimise, optimise

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We’re here to help!

#UltimateStartupMarketing

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Any questions or comments?

#UltimateStartupMarketing

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Thanks for coming!

You can get the full ‘Ultimate Start-up Marketing’ recipe book, which has lots more detail on what we’ve covered today...

Printed editions available here today

or

Download it from our website:

http://knowledge.dontbeshydigital.com/ultimate-startup-marketing-guide

Today’s slides will be available on our blog next week#UltimateStartupMarketing