THE ULTIMATEINSTAGRAMMARKETINGGUIDE FORREAL ESTATEPROFESSIONALS

Shantha WetterhanCertified Online Marketing and

Branding Strategist Owner, Competitive Egdge

Online Marketing and Branding

SET UP A BUSINESS ACCOUNT ONINSTAGRAMOn Instagram, you can convert your account to business account toget access to features to help establish a business presence andachieve business goals. To switch your profile to a business account:

INSTAGRAM 678.646.8026 | info@competitivebrand.comwww.competitivebrand.com

Go to your profile and tap Tap Settings Tap Account. Tap Switch to Business Account. We recommend that you connect your business account to aFacebook Page that is associated with your business. This willmake it easier to use all of the features available forbusinesses. At this time, only one Facebook Page can beconnected to your business account. Add details such as your business or accounts's category andcontact information. Tap Done.

1. 2. 3. 4. 5. 6. 7.

To edit your business information on Instagram:

EDIT YOUR BUSINESS INFORMATION

Go to your business profile.

Tap Edit Profile.

Under Business Information, you can edit the following: the Page your Instagram

business profile is connected to, Business Category, and Business contact info.

Once you've finished updating your business info, Tap Done to return to your profile.

1.

2.

3.

4.

INSTAGRAM CHEATSHEET FOR REAL ESTATE PROFESSIONALS

VIEW INSIGHTSON INSTAGRAMInstagram Insights help you learn moreabout your followers and the peopleinteracting with your business on Instagram.For example, you'll find insights such asgender, age range and location. You canalso see which posts and stories youraudience sees and engages with the most.Insights and metrics about your accountinclude paid activity as well. Reach,accounts reached, impressions, andimpressions by day reflect both paid andorganic activity.

INSTAGRAM 678.646.8026 | info@competitivebrand.comwww.competitivebrand.com

Make sure to convert your profile to abusiness account.

BEFORE YOU BEGIN

To view insights:

VIEW INSIGHTS FROM YOURBUSINESS ACCOUNT

Go to your profile. Tap Tap Insights. Select specific posts, stories orpromotions you'd like to view insightson. You can also learn more aboutyour audience.

1. 2. 3. 4.

In the Activity tab, you can track weeklyInteractions, Reach, and Impressions. TheContent tab let's you see how your posts,stories, and promotions are performing. TheAudience tab gives important insights on youraudience.

INSTAGRAM CHEATSHEET FOR REAL ESTATE PROFESSIONALS

CREATE ADS DIRECTLYFROM INSTAGRAMTo create an ad from Instagram:

Go to your Profile.Tap Promotions.Tap Create Promotions.Choose a post you'd like to promote.Fill in the details of your promotion.Tap Create Promotion.

1.2.3.4.5.6.

To find people to follow onInstagram, you can look throughpeople from your contact list:

Go to your profile and tap Tap Discover People >Contacts. Tap Connect Contacts >Allow Access. Tap Follow next to thepeople you'd like to follow.

1. 2. 3. 4.

CONNECT CONTACTS

To disconnect your contacts:

Go to your profile and tap . Tap Settings. Tap Account > Contacts Syncing. Tap next to Connect Contacts to turnoff contact syncing. Tap Disconnect.

1. 2. 3. 4. 5.

DISCONNECTCONTACTS

HOW TO USEINSTAGRAM TOMARKET & GROWYOUR REALESTATE BUSINESS

MARKETINGOPPORTUNITIES

Increase localbrandawarenessGeneratedleads, sales andreferralsBrandrecognitionPersonalbrandingViral marketingopportunities

NUMBERSDON’T LIE

500 Million users monthly300 Million users daily4.2 Billion likes per day216,000 photos postedevery minute30% Of the total USpopulation usesInstagram8 out of 10 users visitbusiness profiles200 millionInstagrammers activelyvisit business profileseverydayMore than half of allmillennials are onInstagram every day

Here is the proof:

TOP TEN REASONS WHYINSTAGRAM IS ONE OF THEBEST PLATFORMS FORREAL ESTATE LEADGENERATION:

You don’t have to compete with ZillowYou can rank quicker with a real estate Instagramhashtag than with traditional methods of online SEOYour recent posts can get to the top of user’s searchresults easilyInstagram has 10x more engagement than FacebookOn average, Instagram users are a more affluentdemographicYou can message anyone on Instagram directly, includingprospectsYou can edit your photography right on the app and poststunning photos in secondsInstagram Stories – the best way to showcase your brand– is the press release of the 21st CenturyAn image is worth a thousand wordsA video is worth even more!

THE TYPES OFREAL ESTATELEADS THATAGENTS AREGETTING FROMINSTAGRAM

Local homeowners lookingto sellLocal Buyers looking forhomes in your areaOut of town Realtorslooking for referral agentsin your areaOut of town buyers lookingfor homes in your areaPast clients who keep upwith you onlineNew clients who discoveryour real estate InstagramprofileReferral clients who weretagged on Instagram by amutual connection

HOW TO OPTIMIZEYOUR REAL ESTATEINSTAGRAM ACCOUNT

CONVERT YOUR ACCOUNTTO A BUSINESS ACCOUNT

Better for brandingEasier to connect with youAccess to the analytics: your traffic, clicks, charts, andgraphs! It even includes your demographic data, which isessential to getting a better understanding of your currentclient’s avatar and narrowing your future marketing effortsbetter.

ADDKEYWORDSTO YOURBIO

Where are you located?What is your real estate niche?What are you best known for?Add 1-2 keywords after your name on Instagramin order to make your profile more searchable

PRO-TIPRemember Instagram is a social mediaplatform, but it’s also a search engine.

OPTIMIZE YOUR BIOShould serve as a resource ofinformation for your audienceShould show your value propositionHumanize youShort and sweet

UPLOAD ANON-BRAND,FRIENDLY PHOTOOF YOUR FACE

Personal connections are everything when marketing onsocial media. People want to work with those that theyknow, like, trust and remember.Post a current head shot that’s professional, but alsovibrant, stylish, and friendlyGive people a glimpse of who you really are as a person.

PICK YOURCOLORS, FONTS, &CONTENTTHOUGHTFULLY

Pick a color palette and stick with itMake your brand easily recognizableUse the same camera filtersCater to the scrolling newsfeedEffective branding is visible andconsistent

DELETE ALL OFYOUR PHOTOS ANDVIDEOS THAT AREOFF-BRAND

Go through your Instagram account and delete any ofthe posts that aren’t attracting the right peopleFocus your photos on relevant topics, you’ll beattracting lots more of the right people (i.e. potentialclients)!

ALWAYS INCLUDESTUNNING IMAGES

Use professional photographywhenever possibleFor local photos and selfies, useyour phone but use filtersOnly images that complimentyour brand

HOW TO LEVERAGEINSTAGRAM FORLEAD GENERATION

Feature photos of you, yourclients and eventsHost contests and giveawaysFind users that are alreadycustomersCommunicate with customersand potential customers

HASHTAGSUsers on Instagram search byhashtags, so one of the best waysto get found is to include thepopular real estate Instagramhashtags that people are alreadysearching for.

Here are some to start with: “YourCity” (with your actual city):#YourCity#YourCityRealEstate#YourCityRealtor#YourCityOpenHouse#RealEstate#RealEstateAgent#RealEstateBroker#RealEstateInvestor#Realty#Broker#HomeForSale#HouseForSale#PropertyForSale#RealEstateInvesting#RealEstateLife#RealEstateForSale#RealEstateExpert#Realtor

HASHTAGTIPS

If you include the rightInstagram hashtags on yourposts, you will see higherengagementHashtags make your contentdiscoverablePeople can follow hashtagsnowDon’t use irrelevanthashtagsYou can use hashtags inyour bioBe very specific with yourhashtagsCheck out the hashtags yourcompetitors are usingUse Instagram searchfeaturePosts with 9 hashtagsreceive the mostengagement

HASHTAGTIPS

Don’tclutteryourcontent.Keep thereaderfocused onwhat’simportant

Hide your hashtags

WAIT THERE'SMORE!

Here is your invitation to getstarted with a complimentarycoaching session. I will reviewyour Instagram account andprovide some actionable and

clear guidance.

Yes, I want to signup for my free,complimentary

session! Click here toget this businesschanging clarity

session.