THE ULTIMATE FIELD DAY

A Celebration of Sports & Community

Game Plan• Who didn’t love a good old fashion field day growing up? • The Ultimate Field Day is a series of “Somewhat”

challenging traditional and non traditional games• Teams made up of (4) coworkers, families, friends,

classmates and neighbors competing together for points• Points are earned for completing each activity and

demonstrating a level of skill…or not?• High scoring teams win wonderful prizes and everyone

else receives a crummy T-Shirt but fantastic medals!

Where, When & How?• The Ultimate Field Day is ideal from March through

November • Held on college campuses and minor league, state parks

and baseball stadiums• A winning event combination is a partnership with a

local media group, non profit organization, schools and chamber of commerce businesses

But Wait…There’s More! • There was a need in the mass participation space for a non

inclusive, all age sports themed challenge• We created an event for all ability and competitive levels but

tipping towards weekend warrior• We also wanted an event where kids, parents and

grandparents can compete together• No one should have to train at 5am to prepare for The

Ultimate Field Day unless they are actually taking a Train at 5am to come to Ultimate Field Day!

Activities

Four Year College Degree

Age 25+Men & Women

Family Household $130,000+

Participant Demographic

• Participant ratio is 65% Female to 35% Male• Women are 70% more likely to recruit friends to play

via Facebook• 65% Have participate in High School or College

athletics• 68% have participated in a 5K or mass participation

event in the past year.• 35% Multi Cultural participants

Demo Breakout

* National Sporting Goods Manufacture Report 2014

• There are over 40 million adults who participated in recreational or competitive events in 2012

• Over $1 billion was spent on registration fees just for running events in 2012

• Over $4 billion was spent in equipment, travel and entertainment for recreational and competitive events in 2012

• Average growth of 5% in spending on events, equipment and travel

* National Sporting Goods Report 2014

Economic Scale

• Local Media partner Co-Promoter; Website Listing, Social Media Platforms, Live Reads, Rotating spots (6) weeks out.

• Businesses Sponsored Employee Teams

• Non Profit and School PTA Fundraiser • Geo-targeted ad buys (12) weeks out• Facebook • Twitter

How We Reach Participants

Media Partner Provides• Media Promotion; on-air, on-line

and onsite• Three (6) live mentions per day• Minimum (25) :60 second recorded

promotional announcements per week

• Local sponsorship sales including teams into packages

• Inclusion on dynamic lead on website with link to register

North American Sports Group iPlay Initiative connects the dots with our local non profit and corporate partners by providing proceeds from merchandise sales, sponsorship support and registration fees to build an annual legacy program in the community to which we serve.

Social Responsibility

• Category exclusivity (F&B Pre-approved)• Logo inclusion in collateral and digital messaging• Onsite sales and/or sampling (Pre Approved)• 20x20 onsite activation footprint & Activity Sponsor • Onsite data capture & final attendee database• (10) Complementary player registrations • Employee registration discounts• Rights to use UGC on social media platforms an #sweeps

Summary