UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17...

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UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath, UK http://www.ukoln.ac.uk/web-focus/events/ conferences/techshare-2009/ This work is licensed under a Attribution-NonCommercial- ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, etc. is permitted providing distractions to others is minimised. Tag for del.icio.us ‘techshare-2009' Email: [email protected] Twitter: http://twitter.com/ briankelly/ Blog: http:// ukwebfocus.wordpress.com/

Transcript of UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17...

Page 1: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

UKOLN is supported by:

From Web Accessibility to Web Adaptability

Techshare 2009 conference, 17 September 2009

Brian KellyUKOLNUniversity of BathBath, UK

http://www.ukoln.ac.uk/web-focus/events/conferences/techshare-2009/http://www.ukoln.ac.uk/web-focus/events/conferences/techshare-2009/

This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, etc. is permitted providing distractions to others is minimised.

Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, etc. is permitted providing distractions to others is minimised.

Tag for del.icio.us ‘techshare-2009'Tag for del.icio.us ‘techshare-2009'

Email:[email protected]

Twitter:http://twitter.com/briankelly/

Blog:http://ukwebfocus.wordpress.com/

Page 2: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

About This Talk

This talk:• Reviews limitations of WAI’s approaches to

‘universal accessibility’• Describes development of a holistic

approach to accessibility, developed for learning and cultural heritage contexts

• Introduces recent work on bringing previous work together under ‘Web Adaptability’ framework

• Argues importance of adaptability in today’s economic climate – mandating ‘universal accessibility’ can lead to services not being developed at all

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Page 3: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

Definition

“All people are disabled in some circumstances … disability is a social construct not an attribute of an individual. In particular, resource accessibility is an attribute of the matching, or otherwise, of a resource to a user’s individual needs and preferences, not an attribute of a resource”

(my emphasis)

Convention on the Rights of Persons with Disabilities, United Nations. <http://www.un.org/disabilities/default.asp?navid=12&pid=150>

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The WAI Model

WAI has been tremendously successful in raising awareness of Web accessibility and providing guidelines to achieve this.

WAI guidelines are based on:• WCAG (Web Content …)• ATAG (Authoring Tools ..)• UAAG (User Agents …)

Simple model to grasp. But is it appropriate for the future? Does it reflect:

• Diversity of users & user environments• Diversity of Web usage• Real-world technical environment and developments• Real-world political, cultural & economic contexts

The Magic Formulae

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Limitations Of The ModelThis model:

• Requires all three components to be implemented in order for the WAI vision to be achieved

• Is of limited use to end users who have no control over browser or authoring tools developments

• Is confusing – as many think WCAG is WAIHow does this model address:

• Delays in full conformance?• Real-world reluctance to deploy new software

(issues of inertia, testing, costs, …)• Real world complexities

Is there a plan B in case this model fails to ever take off?Is it desirable to base legal requirements on an unproven theoretical framework?

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WCAG Conformance

Page authors can only follow WCAG guidelines. Several surveys carried out using automated tools (which gives upper limit on accessibility)

• DRC report, 2004: 19% A, 0.6% AA conformance based on 1,000 UK Web sites

• UK Museums, Libraries and Archives report, 2004: 42% A, 3% AA conformance based on 124 Web sites

• UK Universities surveys (UKOLN, 2002, 2004): 43%/58% A, 2%/6% AA based on 160+ Web sites

Note that these figures aren’t of accessible Web site, only conformance with automated tests

ImplicationsThese low conformance levels can indicate:

• Organisations don't care• Guidelines are difficult to implement• Guidelines are inappropriate, misleading, wrong, …

ImplicationsThese low conformance levels can indicate:

• Organisations don't care• Guidelines are difficult to implement• Guidelines are inappropriate, misleading, wrong, …

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WCAG 1.0 DifficultiesCertain Priority 2 and 3 guidelines cause concerns:11.1 Use W3C technologies when they are available and appropriate for a task ...

• Promotes own technologies• Appears to ignore major improvements in

accessibility of non-W3C formats11.1 … and use the latest versions when supported

• Goes against project management guidelines• Logical absurdity: when XHTML 1 came out WAI

AA HTML 4 compliant sites downgraded to A! 3.2 Create documents that validate to published formal grammars

• Dodgy HTML (<br />) can be rendered by browsers – this is an interoperability issue

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Confusion

SiteMorse’s automated accessibility survey of UK disability organisations’ Web sites generated heated debate (Jan 2005)

• SiteMorse: Low WCAG conformance found:• Response: doesn’t matter, manual testing gives

OK results

What do such comments say about disability organisations’ views of WCAG ?

Note that the RNIB have actively promote WCAG 1.0 guidelines – and also promote use of accessible Flash, without flagging any inconsistencies.

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Page 9: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

RNIB’s Alternative Approach

“Greenwood also said that there was "no chance at all" of all public sector websites achieving a Level AA rating by December 2009, as set out in 'Delivering inclusive web sites'. …

The RNIB … largely positive about the report's findings, claiming that the figures do not necessarily represent a widespread lack of accessibility.

… a new additional qualitative assessment system [commissioned by RNIB] …136 councils (33%) rated by RNIB as satisfactory or excellent [8% according to WCAG]”

e-Access Bulletin, March 2009

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Nitpicking?

“This is just nit-picking! WCAG is valuable – don’t knock it!”

WCAG is valuable, but we need to:• Build a robust framework for the future• Reflect on experiences gained since 1999• Avoid dangers of inappropriate case law being set

Nightmare ScenarioCase taken to court in UK.Defence lawyers point out ambiguities & inconsistencies.Case lost, resulting in WCAG’s relevance being diminished.

Nightmare ScenarioCase taken to court in UK.Defence lawyers point out ambiguities & inconsistencies.Case lost, resulting in WCAG’s relevance being diminished.

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Today’s ScenarioWCAG AA is too difficult to achieve so organisations fail to deploy Web solutions.

Today’s ScenarioWCAG AA is too difficult to achieve so organisations fail to deploy Web solutions.

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Holistic Approach

1 Developing A Holistic Approach For E-Learning Accessibility, Canadian Journal of Learning and Technology, 2004, Vol. 30, Issue 3

This approach reflects an emphasis on blended learning (rather than just e-learning)

Kelly, Phipps & Swift1 developed a holistic framework for e-learning accessibility

The framework:• Focusses on the needs

of the learner• Requires accessible

learning outcomes, not necessarily e-learning resources

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Previous Work (1)

Following on from first paper, a framework for applying WCAG in the real world (of flawed browsers, limited resources, etc) described at W4A 2005.

e.g. WAI model flawed due to poor take-up of ATAG & UAAG, so need for pragmatic advice

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Previous Work (2)Application of our work in a wider context (e.g. cultural resources) described at W4A 2007.Paper:

• Prioritised people, policies & processes, rather than the resources

• Introduced the stakeholder model

• Coined the term ‘Accessibility 2.0’ to describe this approach

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Universal Accessibility? Normal Cancer

The Great Masturbator by Salvador Dali (1929)

The Duck-RabbitCRAFT BREWERY

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WAI Limitations

Limitations of WAI guidelines have been acknowledged (my emphasis):

“However, we recognize that standards are slow, and technology evolves quickly in the commercial marketplace. Innovation brings new customers and solidifies relationships with existing customers; Web 2.0 innovations also bring new types of professionals to the field, ones who care about the new dynamic medium. As technologies prove themselves, standardizing brings in the universality of the benefit, but necessarily follows this innovation. Therefore, this paper acknowledges and respects Web 2.0, discussing the issues and real world solutions.”

Accessibility of Emerging Rich Web Technologies: Web 2.0 and the Semantic Web. Cooper, M. W4A 2007

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WCAG In ContextWCAG 2.0 states that Web resources must be:

• Perceivable • Operable• Understandable • Robust

But this should apply after we’ve decided what our purposes our, rather than constraining what we can or can’t do:

• “Super Cally Go Ballistic, Celtic Are Atrocious”:Not universally understandable, now universally accessible, culturally-specific … but witty

Legislation: “take reasonable measure ..” Is bankrupting your company reasonable? Is failing to satisfy your user community reasonable? Is not providing resources reasonable?

Legislation: “take reasonable measure ..” Is bankrupting your company reasonable? Is failing to satisfy your user community reasonable? Is not providing resources reasonable?

And the relevance of ATAG to authors is questionable:

• Flash, PDF, MS Word, …Are these formats essential to your corporate infrastructure and workflow? What does a ATAG-conformant PDF authoring tool mean?

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Second Life

A video clip shows Judith, a user with cerebral palsy, using Second Life with a headwand.

“Do you think that this will be a really useful tool for people who are unable to get around, who have problems of mobility in real life?” “Yes, because you can have friends without having to go out and physically find them”.

The danger is that organisations will ban SL as they feel if fails to comply with accessibility guidelines.

The danger is that organisations will ban SL as they feel if fails to comply with accessibility guidelines.

Accessibility 2.0

Page 18: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

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Accessibility 2.0Need to build on WAI’s successes, whilst articulating a more sophisticated approach. Accessibility 2.0:

• User-focussed: It’s about satisfying user’s needs• Rich set of stakeholders: More than the author

and the user• Always beta: Accessibility is hard, so we’re

continually learning• Flexibility: There’s not just a single solution • Diversity: There is diversity in society’s views of

accessibility (e.g. widening participation, not universal accessibility)

• Blended solutions: Focus on ‘accessibility’ and not just ‘Web accessibility’

Accessibility 2.0

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Accessible Web in Context

Web

WCAG+ATAG+UAAG=universal accessibility

The Pixel of PerfectionThe Pixel of Perfection

WAI

• Motherhood and apple pie?

• Demonstrably flawed after 10 yearse.g. Lilley: “99.99999% of the Web was invalid HTML. W3C pretended that didn’t exist.”

• So 99.9999% of Web isn’t WCAG AA conformant!

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Kevin Kelly

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A Fresh Look At AccessibilityWe acknowledge that:

• Not everything on the Web will ever be accessible• Accessibility may not cross cultural, linguistic,

national and discipline boundaries• An individual does not need a universally

accessible resource; rather s/he wants a resource which is accessible to them

• Different communities may have different needs• Same person may have different needs at

different times and places• Let’s not talk about the accessibility of a resource• We find the term ‘inclusivity’ and ‘inclusive

approaches’ more useful than ‘accessible to people with disabilities’

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Page 22: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

Web AdaptabilityTerm which acknowledges such diversity:

• Solutions• Policies• Definitions of disability• Stakeholders and their varied requirements,

priorities, … • Change: policies, learning, evidence, …• …

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Need for adaptability: Policy makers, trainers, authors: Yesterday JavaScript and proprietary formats were ‘banned’. Today they’re permitted.Legislators: Yesterday all Government Web site had to comply with WCAG 1.0. Today the same is true, as it takes years to change legislation.

Need for adaptability: Policy makers, trainers, authors: Yesterday JavaScript and proprietary formats were ‘banned’. Today they’re permitted.Legislators: Yesterday all Government Web site had to comply with WCAG 1.0. Today the same is true, as it takes years to change legislation.

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Page 23: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

Putting The User FirstThe way we were:

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“UK Government requires all government Web sites to comply with WCAG AA”

The context

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Where we should be:

Example• Involve user in design

process• Recognise the context• Then seek to apply

guidelines

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Alternative to a one-size-fit-all approach

Web Adaptability Framework

The framework embraces:• The intended use of the service• The intended audience• The available resources• Technical innovations• Organisational policies• Definitions of accessibility• …

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To avoid adaptability meaning doing whatever you fancy (e.g. IE-only sites) the adaptation needs to be implemented with context of a legal framework, reasonable measures, reputation management, social responsibility, …

To avoid adaptability meaning doing whatever you fancy (e.g. IE-only sites) the adaptation needs to be implemented with context of a legal framework, reasonable measures, reputation management, social responsibility, …

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Page 25: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

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Who’s Using These Approaches? (1)

Public library example:• Talk at national Public Library event (May 2004)• “And here’s a Flash-based game we’ve developed.

Easy to do, and the kids love it”• “What about accessibility?”• “Oh, er. We’ll remove it before the new legislation

becomes into force”Blended approach:

• “What’s the purpose of the game?”• “To keep kids amused for 10 mins, while parents

get books”• “How about building blocks or a bouncy castle as

an alternative? This is an alternative approach to problem, which doesn’t focus on disabilities”

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Page 26: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

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Who’s Using These Approaches? (2a)

Tate’s i-Map project: early example of an award-winning approach to providing access to paintings for visual impaired users

• It used Flash …

• … to allow users to ‘participate’ in the creation of the painting

Note this work was described in an award-winning paper on “Implementing A Holistic Approach To E-Learning Accessibility” paper by Kelly, Phipps and Howell (ALT-C, 2005)

Note this work was described in an award-winning paper on “Implementing A Holistic Approach To E-Learning Accessibility” paper by Kelly, Phipps and Howell (ALT-C, 2005)

Page 27: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

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Who’s Using These Approaches? (2b)

I-Map project also used a blended approach, through provision of access to raised images

Page 28: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

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Who’s Using These Approaches? (3)

Wolverhampton Art Gallery are using a user-focused development approach to providing access to information about Bantcock House• Yes, it uses YouTube• Deaf users involved

in design processes (e.g. benefits of signers in context of museum)

Page 29: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

Who’s Using These Approaches? (4a)

Videoing and audio recording and publishing is now cheap due to consumer products, network effect, ... Is it better to publish the video & audio now:

• Enhances impact or ides & diversity enriches access• Without resource, won’t be able to exploit future

technological innovation, crowd-sourcing, … Or suppress publication as this can infringe WCAG?

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Page 30: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

Who’s Using These Approaches? (4b)

Slidecast (slides and synched audio) of rehearsal of this talk

Benefits:

• Backup in case I lose my voice, travel delays, …

• Delegates can view after event

• Can be shared with others

• Richer than slides on their own

• Enhances accessibility

But (a) no text transcript and (b) not WCAG compliant.So delete in order to achieve maximum WCAG-rating?

Page 31: UKOLN is supported by: From Web Accessibility to Web Adaptability Techshare 2009 conference, 17 September 2009 Brian Kelly UKOLN University of Bath Bath,

A Challenge For You!You have:

• An institutional repository• An open access policy, which encourages take-up by

others of your research reports and data & teaching & learning resources

But:• Research papers are in non-conformant PDFs &

learning resources are mostly PowerPoints & other proprietary formats.

What do you do:• Mandate use of HTML in repositories?• Switch off services until workflow issues resolved?• Or something else?

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ConclusionsThere’s a need:

• For accessibility researchers & policy makers to gather evidence on proposed solutions to accessibility

• To explore ways in which changes in our understandings can be adopted and deployed

This talk:• Explores limitations of current approaches• Suggests alternative approaches

Future work:• Need to critique the critique• Need to develop better models for change control• Need to learn from the past

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Questions

Questions are welcome