Ukie annual review 2014

2014

Ukieannual review

Andy Payne OBEChairmanMastertronic

Ian Livingstone CBEVice ChairmanPlaymob

Simon BarrattManaging Director & OwnerFour Door Lemon

Neil BoydEuropean Anti-Piracy Counsel Nintendo Europe

James BrooksbyCEOBorn Ready Games

Noirin CarmodyOwner and COORevolution Software

John ClarkSenior Vice President Commercial Publishing SEGA Europe

Rob CooperManaging Director Northern Europe and Export territoriesUbisoft Ltd

Spencer CrossleyUK Sales & Marketing Director Warner Bros. Interactive Entertainment

Fergal GaraVice President and Managing Director UK & Ireland Sony Computer Entertainment

Jonathan GrimesRegional Director Retail Sales and Marketing Microsoft

Geoff Heath OBEMediatonic

Miles Jacobson OBEStudio Director Sports Interactive

Ella RomanosCommercial DirectorStrike Gamelabs

Keith RamsdaleVice President EU Major Markets Electronic Arts

Roy StackhouseGeneral Manager UK & IrelandActivision Blizzard

Tom StoneManaging DirectorTT Games Publishing

Alice TaylorCEO & FounderMakieLab

Jo TwistCEOUkie

Paul WedgwoodCEO Splash Damage

Thank you to the Ukie Board 2013/14

contents

02foreword

04chair’s report

06ceo’s year in review

08members' survey

10your voice in government

12life after tax breaks

14research and analysis

16ukie's year

18international presence

20ask about games

21making the most of your ip

22tapping into talent

26discounts and services

28subgroups

30future gazing

33our staff

Ukie Annual Review

Cover image credit:State of Play Games

Just this month schoolchildren have started learning the new Computer Science curriculum at GCSE. Initiatives such as the NextGen Skills Academy and Creative Skillset’s Trainee Finder scheme are picking up pace. We are in a position to challenge the rest of the world, to make the best games and to build a sustainable industry for the long term.

Strong and representative trade bodies like Ukie - and industry initiatives such as the NextGen Skills campaign - have made an incredibly important contribution to the development of our policies. Their work bringing together the views of the whole industry, making sure the tax relief is designed to help as many companies as possible was vital. And I thank them for their valuable input.

This has been a big year for the games industry. The bold decisions this Government has taken are bearing fruit, and it’s an exciting thing to watch.

02 Ukie Annual Review

foreword - hon ed vaizey MPMinister of State for Culture and the Digital Economy

Over the last year ministers and officials across government have appreciated input and evidence from Ukie on a wide range of big issues, from broadband policy to child online safety, consumer rights to copyright law.

Seeing not just Jo Twist, but her chair and vice chair Andy Payne and Ian Livingstone, around the corridors of Whitehall is a common thing. I am delighted that in July Ian was formally appointed as the Department for Business’ Creative Industries Champion. His experience and expertise will be hugely valuable in helping to ensure that Government’s business and skills policies are well-tailored to the needs of the creative industries

The future of the British economy will be shaped by companies and people who can bring together creativity and technological excellence. Sitting at the nexus of the creative and tech sectors, no industry demonstrates and defines that blend of skills more than the games industry. And this government will continue to support and nurture this dynamic sector. Having laid the groundwork over the last few years, we now have to push even harder to make sure the UK games sector reaches its world-beating potential, as a leader in the digital economy future we are creating. This summer saw the publication of Create UK, an ambitious industry-led strategy that will see businesses and government work together to maintain the UK’s position as a world leader for the creative industries. Create UK sets out clear, measurable goals for the creative sector and an action plan for five crucial areas: access to finance; education and skills; infrastructure;

intellectual property; and international business. Ukie’s voice on all of these areas and input through the working groups, was crucial, and I believe that the games industry will have a strong role in many areas of the strategy’s implementation.

As the Prime Minister has often said, British companies have to compete in a global trade race. Working in such an open, international market, this is something games companies are well aware of. Britain has already benefitted hugely from international investment, and the ability to sell direct to customers all around the world. But we want to do much more to push that further. Over the last year UK Trade & Investment has helped some 7,500 creative businesses to export through market visits, trade missions and export services. Ukie’s partnership with UKTI at gamescom in Cologne for example resulted in a fantastic UK stand at the show featuring a record 53 games companies.

In my role co-chairing UKTI’s Sector Advisory Group for the creative industries, I will be doing all I can to make sure that the games industry has the right support to get out and do deals on the world stage. Especially now with the video games tax relief in place.

I am determined to ensure that we make the most of opportunities to tell the world about why this is such a great place to make games. Jo and her team have already made a great contribution to the thinking on this agenda, and I look forward to continuing to work with them to make sure that the UK becomes the heart of the global games industry.


chair’s report - andy payne OBE

Ukie is in an exceptionally healthy financial and operating position. We have seen a slight reduction in year on year income of 7% to £1,237,923 which we expected when we set out in our 3 year plan in 2011. We have continued to broaden our income streams outside of membership subscriptions and are on target to manage this transition. We have also decreased

direct costs by 37% from a 12 month equivalent of £424,621. The decrease is largely explained by the re-organisation of the IP Protection Unit July 2013. However, in 2014/15 we have and will invest in IP protection and promotion via an intelligence led process headed up by Mo Ali which will deliver more value for money in line with all members’ wishes.

It has been another incredible year for Ukie and the games industry in general

Our membership continues to grow, standing at 229 and rising from 206 at the beginning of the financial year which further reinforces our position of representing the entire games industry to Government, gamers and the media.

Administration costs have decreased by 4% from a 12 month equivalent figure of £1,143,269 which have been achieved by reducing IT costs and our PR and lobbying spend. We received £110,450 from our partners at UKTI for support of our members at trade shows including gamescom, GDC San Francisco and Game Connection all of which were great successes with our members and stakeholders.

In line with our 3 year plan, we made a loss for the period of £107,310, a big improvement on 2013’s loss of £186,031. Our balance sheet is very healthy with total reserves at £835,483 and we are on course to deliver a break even or above in the year 2014/15. This will be the culmination of 4 years of hard work by Jo, Dan, the team and the board.

But as I write this, we in the UK face the prospect of a changing political and economic union. Ukie has always sought to bring unity through collaboration with all games industry stakeholders.

We are in a globally connected market and thus we must act for our members with an understanding of how this connectivity will influence our actions in the future. We have great relationships with the International Software Federation Europe (ISFE) who are key in driving relationships and reaching out to key stakeholders in the European Union.

Ian Livingstone and I sit on the Creative Industries Council, which is hosted by the Secretaries of State for Department for Business, Innovation and Skills (BIS) and the Department for Culture, Media and Sport (DCMS). Through this, and Ukie team member presence on the associated working groups, we have had significant input into Create UK which launched in July highlighting that the Creative Industries, of which video games are a key part, are the fastest growing industrial sector in the UK right now accounting for 7% of GDP and will overtake Financial Services anytime soon.

These are just two examples of our collaborative approach and with this spirit of co-operation and unity we can proudly say that video games and interactive entertainment is at long last being rightly recognised as a key driver not only of high quality jobs, but is offering our unique British culture to many around the globe.

On behalf of the Board and all of the members of Ukie, I want to thank Dr Jo Twist, Dan Wood and the whole team at Ukie for being such a committed, passionate and positive collective voice for the games industry.

I would also like to thank the Culture and Digital Economy Minister Ed Vaizey, the Business Secretary Dr Vince Cable, and the Culture Secretary Sajid Javid for the great work they are all doing for our wonderful industry in the corridors of Whitehall. We are in great hands on this amazing journey. Raise your own three cheers for all who support and advocate the games industry, every single step of the way.


The last 12 months have been the quickest, the busiest, the most interesting, and momentous in my almost three years in this role.

We have seen the first virtual reality technology that developers could work with easily started to ignite imaginations; the biggest and fastest selling entertainment product of all time, GTA V, launch; mobile games

continuing to be played by millions around the world; the biggest new IP launch ever in Destiny; and people watching others play and develop games across the world exploding thanks to Twitch.

ceo’s year in review - dr jo twist

We were on tenterhooks in the first three months of the year, awaiting the final decision from the European Union on whether they agreed that there was indeed a market failure case for UK-made games, that reflected the special British and European culture that we live and breathe, that defines who we are.

We garnered support for the industry's robust arguments to Europe from friends in other sectors too – from the Children’s Media Foundation, to the British Screen Advisory Council and the Film and Animation sector – who were keen to do what they could to bolster the case for games.

It was a tense ride: but at the end of March, we had the official nod and the plans we had laid kicked into action. We marked the occasion with a Bafta event at which the Chancellor of the Exchequer spoke, and we had a special video message from Ed Vaizey. We also immediately rolled out our UK-wide roadshow of experts to help people understand what they meant for them.

But during that time of waiting, we didn't sit still – no one can in this sector - let alone the global, fast-changing, fast-paced, constantly innovating global digital economy within which we all operate.

From the start of the year, we started talking to members and working out the next big policy asks. Fundamentally, the new Manifesto we have created as a result is about unlocking the full potential of the new cultural tax breaks and the international focus that the government has laid out. We’ve seen examples of how helpful the tax credits can be in unlocking opportunity in other creative industries and this is only the start of the journey for games as they take their rightful place in our cultural and economic world.

Key to the strategy for a thriving games ecosystem is finding a better way to understand where the growth in our sector is through robust data, and we need to support that growth right across the UK. Our broadband infrastructure still needs to be better, and access to finance needs to be debugged. We need to keep a stable, friction free, competitive regulatory system and we need to keep intellectual property strongly protected and exploited.

We also know to keep working hard to make sure we have skilled and highly diverse talent coming through - whatever pathway they choose - to keep our industry strong. Our players are diverse and demanding of new experiences: we need to match that with the people behind the screens.

After 18 months of work, we won a consortium bid for some London Mayor money to create Digital Schoolhouses to help Computing Curriculum teachers teach with inspiration and confidence. We also increased the number of VGAs by 30%, taking them for the first time to EGX, Brains Eden and the Big Bang Fair. We launched our Student Membership scheme, with more than 300 students registered and held their first remote gamejam, a student focused conference and took four of them out to gamescom. Over the next 12 months we want to build on this and and strengthen the links between industry and academia.

We also listened to our members and the wider sector about what else they needed to help them be part of the global stage, and to build business resilience as well as expertise and relationships.

We rolled out the first of what we hope will be an extensive and valued training programme, secured even more discounts than ever, hosted more 'How To' knowledge building sessions, partnered with local networks, held the first games showcase in Liverpool as part of the Business Festival, hosted the first ever games pavilion at the London Book Fair, put on our biggest GDC and gamescom yet and secured more positive mainstream media coverage for the sector than ever before.

To service our growing membership, we also hired some new people, held our biggest Westminster reception to date, and gained 63 new members to our growing network. The infographic on P16 (middle spread) says it all.

I want to express my deep gratitude to my Chair Andy Payne, my Vice Chair Ian Livingstone, and my Treasurer John Clark for all their support, influencing and brain power. Thank you to my Board for their wisdom and experience, thank you to all our members who support what we do, and finally thank you to my tireless and dedicated team who have an enormous passion for the industry and its deserved place in the world.

I look forward to another exciting 12 months and welcome the new Board, and our new members to the family.


members' survey

Here are some highlights from our 2014 member survey, looking at the business prospects of our members; their satisfaction with Ukie; the services they deem most useful; and the policy issues our members would like us to focus on.

Business prospects evolution 2014 vs 2013

How satisfied are you with thework Ukie does on behalf of the industry?

How satisfied are you with the work Ukie does on behalf of the industry?ratings: 1= Not useful at all, 5 = Very useful

Policy issues Ukie should focus on, on your behalfratings: 1= Not useful at all, 5 = Very useful

5%

18%

7%

31%

62%

77%

5%

18%

7%

31%

62%

77%

1.0

Networking opportunities

Discounts to events, products and services

Access to data, market insights and research

Linking games businesses to investors

Access to meeting room space

Training courses

HR and Legal advice

Mentoring schemes

Placements and internships

1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0

4.2

4.2

3.9

3.8

3.8

4.34.8

4.1

4.0

4.43.33.4

4.03.1

4.3

3.63.0

2.8

3.63.0

2.8

3.53.2

2.7

3.43.2

2.7

1.0

Secure more public funding for games

Strengthening the talent pipeline

Improving international business

Improving access to finance

Growth of games industry clusters

Improving the immigration system

Diversity in the industry

Filling the digital data gap

Improving broadband and mobile

Child safety

Promoting and developing age ratings

1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0

4.1

4.1

4.1

3.9

3.8

3.8

3.8

3.6

3.6

3.5

3.2Developer

Publisher

Services

Grow

Stay stable

Decline

Very satisfied

Satisfied

Neither satified or dissatisfied

The last 12 months - tax breaks, computing in schools and the future


your voice in government

2014 will be remembered as the most important turning point for the UK games sector with the fruits of several years’ work by many powerful and tireless voices in the industry finally coming to bear. Most importantly of all, tax breaks for games development are, at long last, in effect and starting to pay out to developers working in the UK. This is an incredible achievement.

We spread the word about tax breaks with sessions at:Birmingham | Bristol | Cardiff | Brighton (Develop) | EdinburghGateshead (GameHorizon) | Guildford | Leamington SpaLeeds | Liverpool | London

The announcement of the EU's blessing of games production tax reliefs was marked by a high-level event at Bafta we co-organised with the TV Coalition at which the Chancellor of the Exchequer talked highly of our sector.

The start of the new school year in September 2014, saw the first cohort of students beginning the revamped Computing curriculum – a campaign that was led by our Next Gen Skills campaign, and spearheaded by our Vice Chair Ian Livingstone over three years.

With tax breaks in place giving us an immediate lift in production, and work to repair the long-term skills supply starting to take effect, we are in a great position to push on and truly make the UK the best place in the world to make and sell games. But this is just the start of our industry's new journey to the top of the global leader board.

We also had to make the industry’s case on a number of important policy consultations in 2014. Most notable were the introduction of guidance for children’s online games by the OFT, focussing on in-app purchases; and the development of a new Consumer Rights Bill which includes new rules for the sale of digital content.

In both cases, Ukie played a central role in gathering industry concerns and evidence, educating policy makers about game mechanics and business models, and making the case for the importance of our industry. In both cases we were successful, ensuring that potentially dangerous rules that could have severely restricted our industry’s business models and our global competitiveness as a market did not come into force.

Plugged in at the highest level

Over the last 12 months, we have also been working to develop a picture of the future. Central to this has been work on our own Manifesto (see pages 12-13) but we have also engaged with government and the political parties on key issues on a weekly basis.

The Create UK strategy, developed by the Creative Industries Council, saw all the major creative industries, working together with ministers and officials, agreeing on the overarching priorities for our sector over the next five years. Ukie was central to this process and was closely involved in the proposals on infrastructure, IP, skills, access to finance, and international issues. We also sat on the advisory group creating UK Trade and Investment’s creative industries strategy, working hard to make sure that games companies get an increased level of support to go out and do business overseas.

At the same time we have engaged closely in Labour’s independent review of the creative industries, under John Woodward, helping to make sure that the next government, whatever its makeup, will continue to strongly support the games industry as a crucial part of the British economy and a major cultural force.ondon

+ For more about Ukie’s Policy work contact [email protected] or visit ukie.org.uk/government-and-policy

Ukie represents member and wider industry interests on the following groups:

+ Alliance for Intellectual Property+ Bafta Games committee+ Bafta Learning & Events committee+ British Screen Advisory Council (BSAC)+ Computing at School Board+ Creative Skillset Video Games Skills Council+ Creative Industries Council (CIC)+ CIC working groups on Access to Finance, IP, Skills, Infrastructure and International + EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence Advisory Board+ Interactive Software Federation of Europe Board (ISFE)+ London Tech Ambassadors group+ PEGI Board+ Scottish Parliament Cross Party Group on Video Games Technology+ UK Council for Child Internet Safety (UKCCIS)+ UKCCIS working group on Parental Internet Filters and Overblocking + UK Digital Skills Taskforce+ UK Forum for Computing Education+ UK Trade and Investment Sector Advisory + Group for the Creative Industries+ UK Trade and Investment Sector Advisory Group for the Creative Industries working groups on International, Clusters and Alliances, Metrics, Inward Investment + Video Standards Council Board (VSC)

life after tax breaks: the next 12 months


As we celebrated the long fought-for introduction of tax breaks, we were already looking at what else the industry needed from policy. Getting that support in place has taken hard campaigning by people from across the industry for many years. It will be a major boost to UK games businesses, allowing us to compete on a level playing field with the rest of the world. But we can’t just sit back and assume that the job is done. Games are the biggest, fastest-growing entertainment industry in the world, and plenty of other countries have realised the economic potential they represent and are doing their utmost to win a share.

Plenty of other countries also use public monies to seed fund and support not just the emerging talent but also the innovative and original content and experiences those people make.

With this in mind, we have been gathering ideas for several months about what the next government should do to keep pushing the UK forward as the best place in the world to make games.

There is a lot of other action we as a sector can take that we don’t need government to help us with.

There are three big areas that we believe need policy action. Supporting growth

First, we need to understand where the growth in our sector is through robust data. We need to support that growth right across the UK – because our industry is clustered and networked across the country.

We need to improve our broadband infrastructure and access to finance, we need to keep a stable, friction free, competitive regulatory system and we need to keep intellectual property strongly protected and exploited.

We are also looking more closely at how publicly funded agencies and sources of money such as lottery funding, public service broadcasters and other cultural institutions, can support games as an important cultural industry with huge economic rewards, just as they currently support film, music and TV.

There are already some programmes in place, such as the Technology Strategy Board, the Creative Europe scheme, or the good work that Creative England is doing.

But we think there is some debugging required in the way that these pots and programmes can be accessed by games businesses. We also think new organisations may need to be thought about carefully to ensure that the right focus is put on games.

Promoting UK games industry abroad

We have been part of key government working groups, such as the Creative Industries Council, and the Sector Advisory Group. We need help to tell the world about the UK games industry through robust data.

We need to help UK companies identify new market opportunities and do business overseas, as well as attract more investment into the UK. Fundamentally, this is about unlocking the full potential of the new cultural tax breaks. We’ve seen examples of how this works for other creative industries, be it in the Music Export Growth Scheme, the work of the British Film Commission, or elsewhere.

A strong and diverse talent pipeline

Finally, we have to keep working harder to make sure we have skilled and highly diverse talent coming through whatever pathway they choose to keep our industry strong.

The new computing curriculum is a fantastic change, but we have to make sure it is supported through proper teacher-training. And we have to keep improving all parts of the system, including further and higher education, apprenticeships, immigration, and in-company training. In particular, the Skills Investment Fund needs to have a new plan put in place for 2015 and beyond.

Next steps

Our members have told us that these are the priority issues that the next government must address if the UK is to continue fighting for its place on the global leader board. We will be doing everything that we can to get government to address them and to be ambitious in its support for our industry, to once again help make the UK lead the world in making and selling games

As we celebrated the long fought-for introduction of tax breaks, we were already looking at what else the industry needed from policy.

+ For more about Ukie’s Policy Manifesto contact [email protected] or read in full ukie.org.uk/policy-manifesto

+Have your say on our forum or join a sub group ukie.org.uk/forum

research and analysis


One of our key roles at Ukie is to give access to data and reports to our members and provide anyone interested in knowing more about our amazing industry with facts and stats.Data about our sector is a commercially useful tool but also a critical tool for policy making and it helps change the way the media represents and talks about our sector.

A positive picture

A look through this year’s figures shows there’s plenty of good news to be shared. For the third consecutive year the consumer market for games has grown in the UK, reaching £3.5bn in 2013, up 17% from 2012. While boxed software remains the largest component of the consumer market, we see that digital, online and mobile games are growing at massive rates (+25% for digital and online games and +83% for mobile gaming according to IHS Technology). This shift towards digital shows that our industry is at the forefront of new technologies, and we will witness more interesting market disruptions with virtual reality, the growth of eSports and people playing on multiple platforms simultaneously.

The UK is really a force to be reckoned with in games, ranking 5th worldwide in revenues after sector giants US, China and Japan according to Newzoo. It now enjoys the availability of tax relief, which will, according to Deloitte, be worth £25 million per year for the industry. Our country also benefits from a growing, highly creative and skilled workforce which now approaches 10k employees (GIC), 63% of which are educated to degree level (Creative Skillset). This compares favourably to the 57% of the wider Creative Media workforce and 37% of the wider UK economy.

More to come

We have been involved with or commissioned an increased number of studies and research projects in the past year and the findings will inform our policy asks, validate the need for more funding and help our members to make informed commercial decisions.

Projects include: a dynamic, real-time games cluster map in partnership with Nesta, plotting how many games businesses (including young start-ups that official figures often overlook) there are in the UK and where they are based; the identification of priority international markets; and a big project with the film, animation and TV sectors, that will draw on all available sources to estimate the economic and cultural contributions of the games sector to the UK (alongside film, animation and high-end TV).

Most of these projects will be delivered from September 2014 onwards, so stay tuned. If facts and stats are your thing, ask for our new insight digest, join our insight and market data sub-group or check out the research and facts section on our new website.Remember, you can always ask our Research Analyst Regis for specific insight or desk research as part of your membership deal.

The UK is really a force to be reckoned with in games, ranking 5th worldwide in revenues after sector giants US, China and Japan according to Newzoo.

+ For more about Ukie research contact [email protected] or visit ukie.org.uk/reports

DEVELOPERSFROM MICRO TOESTABLISHED

STUDIOS

CEO

@ukielex

116 INDUSTRY EVENTS ORGANISED AND PROMOTED IN PAST YEAR

525 COMPANIES ATTENDED A UKIE BUSINESS SESSION

ALL MAJORFORMAT HOLDERS& MULTI-NATIONALPUBLISHERS

arranged hundreds

OF BUSINESS

1-2-1 introductions

GROWING& SUPPORTING THEGAMES INDUSTRY


FREE73 COMPANIES have used the space

MARKETvalue of room hire 83k - savedby using ourFREE SPACE

ukie meeting spacesaved by MEMBER DISCOUNTS

ON SERVICESincluding discounts on

games tax relief applications

OVER 180 MEMBER MEETINGS

FREE

eventpasses

in£75k

bespoke gamesINDUSTRY TRAINING COURSES

saved members£40k

NEW

INSIGHT NEWSLETTER

DISTRIBUTED to members

NEW

OVERSEASTRADING

53

BIGGEST EVER UK INDUSTRY STAND AT GAMESCOM 2014

businessesWITH UKTI EXHIBITOR GRANTS FOR

GAME CONNECTION, GDC AND GAMESCOM

6700 PEOPLE VISITING OUR STANDS AT

GAME CONNECTION GDC SAN FRANCISCO

AND GAMESCOM

58

pressreleases

visits perweek

21tv & radio

appearences

GOVERNEMENT RESPONSES &

POLICY PAPERS

MPMEETINGS

GAMES INDUSTRYMANIFESTOPUBLISHED

300+

pressstories

10 000

worthOF DEALS DONE

ON THE UK STANDS

AND GAMES TAX RELIEF now up and

running!

110

25

20142013

181

MEMBERSHIP GROWTH

229

credit: Nat Al-Tahhan

DEVELOPERSFROM MICRO TOESTABLISHED

STUDIOS

CEO

@ukielex

116 INDUSTRY EVENTS ORGANISED AND PROMOTED IN PAST YEAR

525 COMPANIES ATTENDED A UKIE BUSINESS SESSION

ALL MAJORFORMAT HOLDERS& MULTI-NATIONALPUBLISHERS

arranged hundreds

OF BUSINESS

1-2-1 introductions



FREE73 COMPANIES have used the space

MARKETvalue of room hire 83k - savedby using ourFREE SPACE

ukie meeting spacesaved by MEMBER DISCOUNTS

ON SERVICESincluding discounts on

games tax relief applications

OVER 180 MEMBER MEETINGS

FREE

eventpasses

in£75k

bespoke gamesINDUSTRY TRAINING COURSES

saved members£40k

NEW

INSIGHT NEWSLETTER

DISTRIBUTED to members

NEW

OVERSEASTRADING

53

BIGGEST EVER UK INDUSTRY STAND AT GAMESCOM 2014

businessesWITH UKTI EXHIBITOR GRANTS FOR

GAME CONNECTION, GDC AND GAMESCOM

6700 PEOPLE VISITING OUR STANDS AT

GAME CONNECTION GDC SAN FRANCISCO

AND GAMESCOM

58

pressreleases

visits perweek

21tv & radio

appearences

GOVERNEMENT RESPONSES &

POLICY PAPERS

MPMEETINGS

GAMES INDUSTRYMANIFESTOPUBLISHED

300+

pressstories

10 000

worthOF DEALS DONE

ON THE UK STANDS

AND GAMES TAX RELIEF now up and

running!

110

25

20142013

181

MEMBERSHIP GROWTH

229

international presence


Whilst it has never been easier to distribute games globally, selling globally remains an enormous challenge.

In our member survey this year, we found that 97% of our members are working on digital content (mobile, tablet, PC and console)*. This immediately makes them potential global exporters.

Increasing UK exports in creative industries is a Government priority, and is something we are focussing on at Ukie. We work closely with the UKTI (the UK Government’s trade and investment department) on strategic working groups and their

strategic thinking, as well as the implementation of their plans. We are the first port of call for making sure the sector and our members can benefit from the Government's commitment to doing more business.

* 62% of our members are working exclusively on digital platforms 35% are working on boxed as well as digital games. 3% were only developing boxed products.

Ukie supports publishers, developers, and games services businesses with a range of opportunities to understand and ultimately trade successfully with both established and emerging overseas markets.

+ For more about overseas trade opportunities contact [email protected] or visit ukie.org.uk/international-trade-shows

Flying the flag for you

We manage UK Industry stands at gamescom (Cologne), Game Connection (Paris and San Francisco) and GDC (San Francisco), giving UK businesses a discounted and hassle free business environment in which to build relationships and do deals. We build the stand, brand it, market the participants and work with UKTI and the sector to make sure you make the most out of it and meet the important people you need to meet. We process the Trade Access Programme (TAP) grants for these events too so that you can exhibit at low cost or for many qualifying companies, for free

Helping you trade

Using our relationship with UKTI and other international partners these stands have become hugely successful business hubs, generating over £60m in trade for our 120 UK exhibitors in the past 12 months alone. As part of this success Ukie has also saved UK businesses £110k by securing UKTI TAP grants.

But this is only the start. Ukie has, this year, started to introduce webinars on international markets whereby local market experts give informed, positive advice to UK businesses on the nuances and opportunities of a given market.

Understanding new markets

At the end of 2014 we will be partnering with UKTI Korea to organise a trade delegation and UK presence at G Star in Busan. We are expecting similar trade missions to be organised for other markets including China and South America in 2015. Via Ukie our members can access these opportunities, secure funding support and take advantage of local market knowledge.

Reciprocally, Ukie has also become a destination for overseas companies looking to secure deals with UK companies or investigate the opportunities of establishing a UK base. Major games players from China, Korea and India have all visited Ukie and been introduced to potential UK partners.

International trade is a huge opportunity for all UK games business and we invite all members to join the newly formed- International Trade sub group to help Ukie ensure it is delivering what its members need to make this a reality.


ask about games

We run askaboutgames.com as a place where families make sense of games. Over the past two years the site has generated over two million visitors, helping them to find out about how to play games safely and sensibly.This year, we’ve partnered with PEGI and the Games Rating Authority to refresh the site.

The refreshed site will feature regular positive stories about the games sector: highlighting the benefits of playing games, promoting the exciting careers that can be found in the sector and giving examples of the amazing work going on with games in education - as well as continuing to be the fountain of games safety knowledge,

from PEGI ratings to parental controls.Askaboutgames will also be traveling around the country, starting with this year’s stand at EGX, where families can ask their gaming questions directly to our team. This will be followed by pop-up sessions nationwide across game retailers to help parents understand our industry.

+ visit askaboutgames.com to find out more


making the most of your intellectual property

We welcomed Mo Ali to the team earlier this year as our IP Coordinator. Mo previously worked for the international music trade association IFPI (International Federation for the Phonographic Industry) so he brings with him many years of experience on IP related issues and working with major record companies and independent labels. Mo is therefore aware of how to approach the changing needs of different Ukie members when it comes to IP protection and exploitation. IP is important for businesses. It's important to know how to value it for investors and commissioners, and it is important to understand how your IP can be exported to players across the globe. It's not just about the game itself either: it is the technology, the systems, the people andunique skills you have as part of your business.

Over the past few months, Mo has been meeting with the our members from the largest to the smallest to identify what concerns them and how best Ukie can address issues such as key code stripping, search engine de-listing and reporting infringing download and torrent links.

He has also been understanding their needs around education and other issues that are of potential concern to them and their players, such as cybercrime and privacy.

We have also commissioned a report to identify, for the first time, the actual level of infringing content available to UK players across different platforms (console, handheld , PC, Mac and mobile). The report will be invaluable in shaping our ongoing IP strategy by providing statistics showing the impact and volume of IP infringement and analysing new threats such as mobile app cloning and spoofing, which can mislead players and can damage a developer or publisher's brand.

We know you all have different IP requirements and concerns but Mo is here to help so please speak to him about any IP issues that your business is facing.

It's important to know how to value IP for investors and commissioners, and it is important to understand how your IP can be exported to players across the globe. It's not just about the game itself either: it is the technology, the systems, the people and unique skills you have as part of your business.

+ To find out how Ukie can help you make the most of your IP contact [email protected]


tapping into talent

In a sector as fast moving as games, it’s vital that we support the skills needed at all levels. That’s why we have a number of initiatives designed to do just this: from inspiring children to consider careers in the games industry and making sure that they can learn the right skills; ensuring teachers and parents realise there is a career pathway for young people; providing relevant and bespoke training courses; and a mentoring programme designed specifically for people already working in the industry.

Next Gen Skills: the next wave

The Next Gen Skills campaign, spearheaded by our Vice Chair and industry legend Ian Livingstone, succeeded in what it set out to do: reform the curriculum to address the UK's talent shortages. A new Computing curriculum starts in September 2014 in schools across the country (excluding Scotland) . All children over the age of five will be taught computational thinking and some level of basic coding and secondary school students will be required to study programming languages. In line with our advocacy of ‘STEAM’ subjects, Art remains an essential discipline at GCSE.

Our next step is to ensure that these subjects, especially Computing, are adequately supported and taught in a relevant and inspirational way, with clear guidance around the fulfilling careers it can lead to, particularly in the games industry. Ukie is a key player in this debate recently advising Maggie Philbin's UK Digital Skills Taskforce, the House of Lords Select Committee on Digital Skills and sitting on the board of the new UK Forum for Computing Education (UKFORCE). We also kicked off a new project in the Spring, the Digital Schoolhouse London programme, which is part of the Ukie-led ‘Get London Computing’ network, the first of its kind in the country to link industry with primary, secondary and higher education.

Digital Schoolhouse London programme

Funded by the Mayor of London, our Digital Schoolhouse London programme is focused on helping to develop new ways of teaching Computing in inspiring new ways.

We are creating 10 Digital Schoolhouses throughout London as a pilot. These are secondary schools that will acts as hubs to all local primary schools. In 2015, each of the 10 London Digital Schoolhouses support a network of teachers from these primary schools to deliver creative and cross-curricular lessons that teach computing to children from a young age. As the main partners in the project we’ll be making sure that games will be at the core of exciting new lesson plans that are being developed and building strong links between the games sector and education.

And with the evidence and evaluation framework that we build up from the London programme we’ll aim to extend this programme across the country in coming years.

Funded by the Mayor of London, our Digital Schoolhouse London programme is focused on helping to develop new ways of teaching Computing to inspire and engage pupils and teachers.

i it llhh s

Inspirational Computing for Kids

+ To find out more about Next Gen Skills contact [email protected] or visit nextgenskills.com

+ To find out more about Digital Schoolhouse contact [email protected] or visit digitalschoolhouse.org.uk

Video Games Ambassadors scheme

Our Video Games Ambassadors (VGA) scheme continued to grow over the last year, with nearly 150 volunteers from across the games industry now signed up.

Our VGAs come from a variety of games industry backgrounds and have spoken to thousands of young people, throughout the country, inspiring them to learn the maths, physics, art and computer science skills needed to make games and to consider the broad range of careers available in the games industry.

As a VGA you can choose how you want to interact and you only need to commit to one activity per year. In the last 12 months VGAs have been seen at some of the biggest games and skills events in the country like the Big Bang Fair and at our Careers Bar at EGX, as well as doing hundreds of visits to primary and secondary schools – speaking in assemblies or doing workshops. Whatever you choose to do, it can make a real difference in inspiring the future talent of the UK games industry.

tapping into talent24 Ukie Annual Review

Ukie training courses

In 2014 we launched a new training programme with courses designed specifically for people working in the games industry.

These courses are open to all games businesses and are offered to members at heavily discounted rates. Our courses have been very well received, with 100% of attendees saying they’d recommend our Digital Marketing for Games course to others in the industry.

Our games training programme currently includes:

+ Introduction to Digital Marketing for Games

+ Advanced Digital Marketing for Games

+ Project Management for Games Businesses

+ Engagement led Games Design

We’ve got more courses in the pipeline and please let us know if you’d like us to develop more training for you.

The Games Mentoring Network

2014 saw Ukie partner with Nesta to launch a mentoring scheme designed specifically for UK games businesses.

The Video Game Mentoring Network helps to advise and nurture games companies with an appetite for growth by pairing them up with well-established key industry leaders.

Businesses who join the network receive one-to-one mentoring, workshops and events designed to meet other members in the wider network and coaching support throughout the course of the year.

Our next cohort is due to be launched in October 2014 – please get in touch if you want to be a mentor or a mentee.

Ukie Student Membership Scheme

The students of today are the games industry's leading lights and innovators of the future. But as we know, we are constantly at risk of having our talent poached by other countries or industries. The Ukie student membership scheme was created to bring academia and industry closer together to secure the future of our sector and give students the support and connections they need to get the career of their dreams.

Students who are part of the scheme gain access to a range of valuable benefits. These include:

+ networking opportunities

+ industry-led game jams

+ access to the Ukie Sponsorship Scheme

+ placement and internship opportunities

+ new data reports and resources

+ invite to the Ukie Student conference as well as discounts off relevant national events Ukie have also partnered alongside IGDA (International Game Developer Association), so students who are part of the new Ukie Student Scheme get a year’s IGDA membership. The scheme is exclusively available through academic institutes and currently has seven universities registered with more than 300 active student members. The response from the scheme and activities has been incredibly positive so far and the scheme is continuing to grow. Universities pay £15 per student in any course they wish to sign up to the scheme.

+ For more information about becoming a VGA [email protected] or sign up atgamesambassadors.org.uk

+ To find out more about Ukie’s training courses contact [email protected] or visit ukie.org.uk/training

+ To find out more about mentoring opportunities contact [email protected]

+ For more about the Student Membership Scheme [email protected] or visitukie.org.uk/student-membership

Mentor James Brooksby, CEO of Born Ready Games and Ukie board member said

I was a beneficiary of the same mentoring scheme in 2009 and am glad to now be putting something back in. Personally I found the system to be excellent and benefiting to both parties, I am to this day in regular contact with my mentor, and we have become good friends

discounts and practical services for members


Top 10 new services from UkieUkie has made some big changes in the past 12 months to its frontline support services. Here is a reminder of just some of the new services open to Ukie members:

Bespoke trainingA new training programme designed specifically for games businesses. Courses are open to everyone and Ukie members get a special discount. Current courses include Digital Marketing (both introductory and advanced), Project Management and Games Monetisation and Design

Directories & discountsUkie members can now access (and offer) new, unique deals including discounted games tax breaks advice, R&D, legal advice, currency transactions, software licenses, recruitment, PR services and more, online

Nuestra casa es su casaBook the Ukie meeting rooms in central London for FREE! Or just turn up and use the hot desk space. 100s of people have done so in the past year

New websiteWe launched our new website this year: visit www.ukie.org.uk to create your member profile and access discounts, the latest industry and Ukie news, events and policy and lobbying updates

Mentoring NetworkWe partnered with Nesta to launch a mentoring scheme designed to advise and nurture UK games companies with an appetite for growth by pairing them up with well-established key industry leaders

1

2

3

4

5

Top 10 new services from UkieUkie has made some big changes in the past 12 months to its frontline support services. Here is a reminder of just some of the new services open to Ukie members:

Exclusive consumer researchWe have the exclusive UK rights to sell Gametrack - Europe’s leading consumer research for the games industry

New practical guidesRunning a games business can be complicated so we’ve produced a series of guides, on topics including: Standard Contracts; IP in China, Copyright and Games; the Skills Investment Fund; Currency and Foreign Exchange; and Internships

Insight digestGet all the latest analysis of games sales data, market profiles and digital insight in our new monthly Insight Digest newsletter

Access to international marketsWe’ve helped members to do more business overseas with Webinars on trade and investment, direct introductions to international investors and a first trip to G Star in Korea

New sub groupsWe’ve set up three new sub-groups : Community, International Trade and Retail. Get involved!Find out more about all of the above and more, visit www.ukie.org.uk

6

7

8

9

10

subgroups28 Ukie Annual Review

Community GroupChair – Sarah Wellock, Sony XDEV

Our Community Group meets to share best practices and work on campaigns and mutual issues between the game industry's community managers. The sub-group meets every quarter and is currently tackling key issues like cyberbullying, the positive perception of the video games industry, moderation tools in terms of legal stance and age ratings education. The group often merges with the MarComms sub group to work on overlapping projects such as the askaboutgames re-brand.

Ukie contact [email protected]

Developer Group Chair – Ella Romanos, Strike Gamelabs

The developer subgroup exists to provide support to the needs of Ukie developer members. In the last year, we have run a number of events aimed at the development community, including our “how to” sessions which provided PR, marketing, financial and engineering expertise and advice as well as a popular hands on with Steam hardware day. The group has also commissioned a free contract pack with useful templates of typical contracts used by developers and has made sure that developers needs are fully represented in our new policy manifesto.


Digital GroupChair – Sarah Rogers, NCsoft

The digital group brings together publishers and developers of digital content to share ideas and discuss market developments. Key current projects include the creation of meaningful digital sales charts and reports and the creation and maintenance of a directory of digital distributors.


IP & Legal Affairs GroupChair – Mo Ali

Our IP and Legal Affairs Sub Group meets every 6-8 weeks to discuss latest IP related issues and shape Ukie’s overall IP strategy. Recent sub group activity has focused on new threats to games businesses’ IP such as key code reselling. We have also had the music and film industry present some of their latest IP initiatives and the group has shaped the brief for a new IP Landscape report that will for the first time give an accurate picture of the scale of IP theft from peer to peer sites and cyberlockers.

If you would to join the group or be added to the mailing list do get in touch with Mo.


Our Sub Groups are a key way your views help drive the strategy of Ukie. They are open to members so please have your say, meet some new people, and join one today.

Insight & Market Data GroupChair – James Duvall, Warner Bros

This group helps to shape the data and research that Ukie provides for its members. This year, the sub-group has worked together with MCV on 2013’s valuation of the UK video games consumer market, and collected feedback from its members on a proposed revision by GfK Chart-Track of its boxed software data.

The group has also given input into a number of other research projects that Ukie is involved with. These projects include a cross-industry report on the economic and cultural contributions of video games to the UK and another report on identifying priority international markets.

We welcome anyone with an interest in games industry data to join us. The group is ideal for any organisation looking to learn about how other members approach data, listen to guest presentations from research specialists and who wish to set the agenda for what Ukie should look to provide for its members on the data side.


International Trade GroupChair – TBC

Ukie has recently established an International Trade sub group to look at how we can further support UK companies with information and access to key overseas markets. Ukie already organises trade stands at international events, supports overseas missions and runs webinars to highlight trade opportunities. This group will push these activities further and ensure Ukie are establishing trade opportunities with the key expanding international markets.


Marketing & Communications Group Chair - Chris Glover, Square Enix Europe

The Marcomms group meets up to share best practice and discuss the key topics affecting the industry – to gain insight and offer input into our collective approach with and through Ukie. There’s a good mix of participants and although everyone faces their own day-to-day challenges in their respective roles, there is a common interest in helping to protect and promote the wider industry.

We often team up with the Community Sub Group as the two groups share many common issues. This year we’ve been leading on re-refreshing askaboutgames.com as a destination for relevant gaming information and we’ve been working on how we push some positive stories about the industry to the national press – not for vanity PR, but to enforce the credibility of our industry with the UK media. We’re looking for more Ukie members to get actively involved in the Marcomms group - so if that’s you, please do get in touch.


Online GroupChair – Matt Carroll, Walt Disney Company, EMEA

Over the last year the Online Group has worked on a range of important issues affecting companies selling games online. We have helped to decide Ukie’s position on the government’s long-term broadband strategy; child protection online; and VAT for online sales, amongst others. Over the next 12 months we have lots to discuss, including net neutrality, PR crisis planning, a lexicon of online games, and more. If you have an interest in online games, including mobile, please join the group and get involved in the big issues facing the industry.


Our Sub Groups are a key way your views help drive the strategy of Ukie. They are open to members so please have your say, meet some new people, and join one today.

future gazing30 Ukie Annual Review

Our members give their visions of the future:

Oscar ClarkEveryplay Evangelist, Consultant, Strategy Director Colossal Games

This is an industry of change with new platforms rising and failing. Last year it was micro-consoles, this year its wearables. We used to complain about distribution, now everyone complains about discovery. But while now everyone loves indie, cost of acquisition rises ever upward. Get Agile/Lean then try to disrupt!

Last Year it was micro-consoles, this year its wearables.

Keith RamsdaleVice President EU Major MarketsElectronic Arts

I expect we will see impressive growth on HD gaming as UK gamers will opt for full game experiences as well as enjoy services and content related to those games. Mobile and free access games continue to grow as a wonderful opportunity for new IP as well as pedigree franchises. Government and commentators are increasingly engaging in valuable dialogue and education around our industry's contribution and I also look forward to seeing Derby County in next years FIFA in the Premiership…!

I expect we will see impressive growth on HD gaming as UK gamers will opt for full game experiences.

Roy StackhouseGeneral Manager UK & Ireland Activision Blizzard

The UK is already a top tier global investment destination. But to maintain those top honours we need to clarify a vision for what we need to be a clear leader in five or ten years time. We believe this involves strengthening our talent pipeline from schools to universities, delivering powerful creative clusters through partnerships between industry, government and academia, and most importantly, translating these underlying UK strengths into great, world beating products and a globally recognised industry.

The UK is already a top tier global investment destination.


Andy PayneChairman, Mastertronic

From a personal perspective, 2014 has been an extraordinarily tough year and what I felt was going to happen to many companies actually happened to us too. With a wide angle lens view, the industry continues to both diversify and consolidate. The really big games are getting bigger and yet there is always room for break out successes from the smaller development teams. To see Grand Theft Auto V and The Last of Us win a haul BAFTAs alongside Tearaway and Papers Please, shows what a rich and diverse industry we are.

But through a slightly narrower lens, the lessons that I have learned this year have been pretty brutal. Making games is tough, making great games is tougher and making money from making games can be a challenge. Overheads and fixed costs must be watched with a hawk's eye but at the same time you have to have the faith of your convictions and follow your plan with laser like focus. Always identify who your customer really is. It takes time to get traction in an ever transitioning digital environment, but stick at it and sustainability will come alongside profit.

All in all, my future gaze is pretty basic. Know what you can risk and always listen to your customers, whether they are players or trade partners. Make sure your games are available where the customers actually are. There is no excuse nowadays for not accessing, reading and reacting to the data that is available around player behaviour and sales. It's never been easier to track your progress in the market. Don't fall asleep and don't ignore the data. It never lies.

The really big games are getting bigger and yet there is always room for break out successes from the smaller development teams.

Don't fall asleep and don't ignore the data. It never lies.

Jo Twist : CEOfor all your questions and [email protected]@doctoe

Dan Wood : COOfor all your operational questions/[email protected]@damelW

Sam Collins : Head of Commercial and Membershipfor all your membership and sponsorship questions/[email protected]@ukiesam

Mo Ali: IP CoordinatorFor all your IP questions/[email protected]@UkieMo

Theo Blackwell: Next Gen Skills Campaign ManagerFor all your Next Gen Skills policy questions/[email protected]@NextGenSkills

Jenny Brammall: Events Assistant and Community EngagementFor all your events and expo questions/[email protected]@UkieJenny Richie Enticknap: PR and Community OfficerFor all your promotional, outreach and press questions/[email protected]@UkieRichie

Judy Jones: AccountantFor all money, fees and [email protected]

Claire Macbeath: Team Assistant and PAFor all meeting requests and general [email protected]

Régis Renevey: Research AnalystFor all your research questions/[email protected]@ukieregis

Shahneila Saeed: Programme Director Digital Schoolhouse LondonFor all your Digital Shooolhouse questions/[email protected]@DigSchoolhouse

David Smith: Member Services and Facilities CoordinatorFor all your meeting/event bookings at Ukie HQ [email protected]@Dave74205

Andy Tomlinson: Policy and Public Affairs OfficerFor all your policy questions/[email protected]@UkieAndyT

Alexa Turness: Events ManagerI'm now on maternity leave so speak to [email protected]@Ukie_Lex

our staff

ukie.org.uk

Ukie21-27 Lamb's Conduit Street

LondonWC1N 3NL

nextgenskills.comaskaboutgames.com

digitalschoolhouse.org.ukgamesambassadors.org.uk

@uk_iesearch Ukie on facebook

search Ukie on linkedIn

CEO

@dave74205

@AndyTomlinson84

@ukie_lex

@ukielexRichard Enticknap

@ukierichie

@Ukiejenny

@ukielex

@ukielex

@UkieRegis

@ukielex

21-27 Lamb's Conduit Street

LondonWC1N 3NL

@uk_iesearch Ukie on facebook

search Ukie on linkedInukie.org.uk

12 Stories Tall1part Carbon505 Games LtdActivision Blizzard UK Ltd.AIMEAltered Gene StudiosAppyNationAtomicomAvanquest Software Publishing LtdAwillys LtdBandai Namco Games UK LtdBastionBig BitBirmingham City University (Gamer Camp)Blazing GriffinBlue Graphics Ltd (bluegfx)Bluebear gamesBorn Ready Games LtdBossa StudiosBrandculture Sport & Entertainment LtdBrown BettyBusiness Innovation BirminghamCambridge Game Creators NetworkCapcom Eurosoft Limited (CE Europe)Caped KoalaCasual Games AssociationCCS Media PackagingCentresoft LimitedChannel Four TelevisionCharles RussellCloudantCode KingdomsColossal GamesCrash LabCurve DigitalDe Montfort UniversityDead Good MediadeltaDNADisney Interactive StudiosDNADovetailElectronic Arts LimitedEuropean Gaming LeagueFat PebbleFatBob Games LimitedFayjuFC Business IntelligenceFlix InteractiveFocus InnovationFocus Multimedia LtdFour Door LemonFreekstormFuturLabGame GrinGAME retailGame WagonGameHorizonGamer NetworkGames BritanniaGamesAidGameSparksGEM Distribution LtdGet GamesGfinityGinx TVGoogle UkGreen Man Gaming LtdHalo FinancialHarbottle & Lewis LLPHardlightHungry Planet GamesIan Hamilton Design & ConsultancyIdea FabrikImprobable Worlds LimitedIndigo PearlInsert CoinIntent MediaInteractive Opportunities Ltd

Interface 3Internet Advertising BureauIpsos MORIJiggeryPokery LtdJohnny Atom ProductionsK7 Media LtdKalypso Media UK LtdKantar WorldpanelKemptKinesthetic GamesKingKiss LtdKoch Media LtdKoei Tecmo Europe LtdKonami Digital Entertainment GmbHKPMG LLPKriel, Sorrell & Moore Ltd.KumotionKybele StudioLick PRLimelight InteractiveLudus MagnusMajesco Europe LtdMakieLabMark MonitorMarmaladeMarvelous AQL EuropeMastertronicMedia MoleculeMediatonicMercia Fund ManagementMicrosoft LimitedMiddlesex UniversityMind CandyModern Dream GamesMultiplayMyriad AssociatesNational Film & Television SchoolNCSOFT EuropeNESTANintendo UK LtdNordic Games PublishingNorwich University College of the ArtsOK Media LtdOMUKOnLive LtdOPM Response LtdOpposable GamesOsborne Clark LLPOUYAP2 GamesPalado Gameforge GmbHPiggyback InteractivePlan of AttackPlaydomPlaymobPollen CapitalPomegranatePQube LtdPreloadedPremierPress Space PRQuirkatRantmediaRareRaspberry Pi FoundationRavensbourne CollegeRedBedlamReflectionReloaded ProductionsRenegade PRReplay EventsRevolution SoftwareRIE Studios LtdRipstoneRising Star GamesRouseSaffery Champness

Scottish Enterprise Secret SauceSega Europe LtdShark Infested CustardSheffield Hallam UniversitySheridansSiparaSix to StartSKARA The Blade Remains Ltd.Skill SearchSoccer Manager Ltd.Sold Out Sales & MarketingSomethin' ElseSony Computer Entertainment EuropeSony DADCSpace Ape GamesSpecialEffectSpilt Milk StudiosSplash DamageSports InteractiveSpotless InteractiveSquare Enix LtdSRS InvestmentStaffordshire UniversityState of PlaySteel Media LtdStorybricksStrike GamesSuper Icon Ltd.SupermicroSwallowtail GamesSystem 3Take 2 InteractiveTake OffTandem Events LtdTangentixTarget MediaTaylor WessingTeam 17Team DignitasTech Data / EntatechTeebster LtdTeeside University - School of ComputingTenshi Ventures LtdTestronicThe Arts University College at BournemouthThe Creative Assembly LimitedThe Games Tribe LtdThe Stationery Office LtdThe Tall TreesThe Tiniest SharkThe Trailer FarmThechineseroomTigerFace GamesTT GamesUbisoft LtdUnity TechnologiesUniversity Centre Grimbsy, Institute of Further & Higher EducationUniversity of Abertay DundeeUniversity of Glamorgan - Shool of Creative & Cultural IndustriesUniversity of HullUniversity of the West of ScotlandUniversity of Wales, NewportUpperstreet eventsUtopian World of SandwichesVirtual PiggyWarner Bros Interactive EntertainmentWarwickshire CollegeWaterfront EntertainmentWeRInteractiveWired ProductionsWired SussexWorld Gaming Executives LtdXTM-InternationalYoYo Games LtdZenimax Europe Ltd / Bethesda Softworks

our members

229 members

Ukie annual review 2014

Documents

Transcript of Ukie annual review 2014