Wiley EMEA Sales Conference, Malta 2008

UK P/T Online Marketing

Shaun Tavares

Associate Director of Online & New Media Marketing

2 July, 2008

Wiley EMEA Sales Conference, Malta 2008

Video Advertising

Wiley EMEA Sales Conference, Malta 2008

Video/VOD Insights• Recent studies show online users feel video

provides more of an opportunity to learn about products or services than television

• Users felt that videos help to describe brands as innovative

• Video perceived as fun and exciting way to engage with consumers

• Consumers are three times as likely to replay videos as they are to click through on standard image/banner ads.

Source: Google & AOL research through TNS Global 2008

Wiley EMEA Sales Conference, Malta 2008

The Future of Online Video

• No limit to file sizes

• Full Screen

• Format Neutral

• Interactivity

• Convergence

Wiley EMEA Sales Conference, Malta 2008

Video Channels – go where users go

Wiley EMEA Sales Conference, Malta 2008

Computing For Seniors FD Marketing Campaign• Computing for Seniors – Hot Topic within bookscan

Campaign Objectives: • Target Grandparents through traditional Marketing

• Target younger audience – typcially called upon by parents and grandparents to help with computer issues

Creative:Produce a video promoting the book in a fun and engaging

wayDistribution Channel:

YouTubeCampaign to drive views :

Video link via email newsletter to 360,000 subscribers

Wiley EMEA Sales Conference, Malta 2008

Wiley EMEA Sales Conference, Malta 2008

Campaign Highlights

28,100 views todate65 Comments

Wiley EMEA Sales Conference, Malta 2008

Wiley EMEA Sales Conference, Malta 2008

Video Stations in accounts

Currently working with Foyles to develop instore video stations

Wiley EMEA Sales Conference, Malta 2008

Mobile Video

• Increase in Mobile video usage

• Powerful sales tool for reps in field

• New Blackberry Bold – flash video capability