UK NetGalley Marketing Kit 2020 - Amazon Web … NetGalley Marketing...author of Wild Swans, comes a...

9
UK Marketing Programs Overview 1 UNITED KINGDOM Featured Titles Get extra exposure for two weeks on the NetGalley.co.uk homepage and Find Titles landing page. £75 for two-week-long promotion. Category Spotlights Reserve a week or two-week-long spotlight on a NetGalley.co.uk category page to drive requests or presales. £50-65 per title, depending on category. On-Site Promotions Reserve Reserve Newsletters Secure a spot in our themed email newsletters. NEW for 2020: targeted audiences! £100–£350 per book. Dedicated eBlasts Get outstanding results with a custom email for one or more books. NEW for 2020: targeted audiences! £500–£750 per eBlast. Reserve Reserve Email Promotions Nominate Free Promotions UK Books of the Month Nominate for inclusion in monthly email newsletter to all UK members. FREE! Final selection not guaranteed. Spotlight placement £300. Reserve Our new giveaway platform highlights your important titles and boosts the number of consumer reviews on publication. Prices from £650 per raffle. NetGalley Marketing Programs 2020 MEDIA KIT | Contact: [email protected] All prices are exclusive of VAT and as of 31 October 2019. 2020 MEDIA KIT

Transcript of UK NetGalley Marketing Kit 2020 - Amazon Web … NetGalley Marketing...author of Wild Swans, comes a...

Page 1: UK NetGalley Marketing Kit 2020 - Amazon Web … NetGalley Marketing...author of Wild Swans, comes a groundbreaking new biography of the Soong sisters: three women who helped shape

UK Marketing Programs Overview

1

UNITED KINGDOM

Featured TitlesGet extra exposure for two weeks on the

NetGalley.co.uk homepage and Find Titles

landing page. £75 for two-week-long

promotion.

Category SpotlightsReserve a week or two-week-long spotlight

on a NetGalley.co.uk category page to drive

requests or presales. £50-65 per title,

depending on category.

On-Site Promotions

Reserve Reserve

Newsletters

Secure a spot in our themed email

newsletters. NEW for 2020: targeted

audiences! £100–£350 per book.

Dedicated eBlasts

Get outstanding results with a custom email

for one or more books. NEW for 2020:

targeted audiences! £500–£750 per eBlast.

ReserveReserve

Email Promotions

Nominate

Free Promotions

UK Books of the Month

Nominate for inclusion in monthly email

newsletter to all UK members. FREE! Final

selection not guaranteed. Spotlight

placement £300.

Reserve

Our new giveaway platform highlights your

important titles and boosts the number of

consumer reviews on publication.

Prices from £650 per raffle.

NetGalley Marketing Programs 2020 MEDIA KIT | Contact: [email protected] prices are exclusive of VAT and as of 31 October 2019.

2020 MEDIA KIT

Page 2: UK NetGalley Marketing Kit 2020 - Amazon Web … NetGalley Marketing...author of Wild Swans, comes a groundbreaking new biography of the Soong sisters: three women who helped shape

NetGalley eBlasts are extraordinarily successful

and our most popular marketing tool – and for

2020 we’re giving you more options to reach

members most interested in your books. Target

members interested in a particular genre, or send

to the whole UK community – the decision is

yours!

Target members interested in the genre of your book.

Send to entire UK community (just one eBlast available per week).

Promote one or more books.

Drive any action: limited-time Read Now, Widget access, Wishes, Pre-Orders, Requests, etc.

Bulk discount! Purchase 10 targeted eblasts and get 1 FREE. (All must be submitted at the same time).

Dedicated, Custom eBlasts

2

2020 MEDIA KITUNITED KINGDOM

Reserve

£500 to reach a targeted list

£750 to reach entire UK community (1 eBlast available per week)

NetGalley Marketing Programs 2020 MEDIA KIT | Contact: [email protected] prices are exclusive of VAT and as of 31 October 2019.

Page 3: UK NetGalley Marketing Kit 2020 - Amazon Web … NetGalley Marketing...author of Wild Swans, comes a groundbreaking new biography of the Soong sisters: three women who helped shape

UK Newsletters

3

2020 MEDIA KITUNITED KINGDOM

Harness the power of the NetGalley UK community with our new email marketing programmes.

12 themed monthly newsletters sent to entire UK community – just £200 for inclusion, or £350 for the Spotlight placement.

12 targeted monthly newsletters sent to members interested in a particular genre – just £100 for inclusion, or £200 for the Spotlight placement.

NetGalley Marketing Programs 2020 MEDIA KIT | Contact: [email protected] prices are exclusive of VAT and as of 31 October 2019.

Reserve

£200/£350 (Spotlight) for newsletters to all UK members (marked as bold in the list).£100/£200 (Spotlight) for newsletters to a targeted list of members.

Books to Look Forward to this Autumn2019's Autumn season is shaping up to be a real cracker. Here's some of the books that willbe lighting up the shops later in the year, all available for you to Wish for or Request now!Please don't forget to leave Feedback after you've read the titles!

Spotlight Title

The Giver of Starsby JoJo Moyes

Alice Wright makes an impulsive decision to marry a wealthyAmerican. But Kentucky is not the adventure she’d hoped for;until she meets Margery and joins her mission, spreading theword about books and reading to the poor.

Inspired by a remarkable true story, The Giver of Stars featurestwo incredible women every bit as beloved as Lou Clark, theunforgettable heroine of Me Before You.

Michael Joseph | Pub Date: 03 Oct 2019 | General Fiction

The Confessionby Jessie Burton

The Topeka Schoolby Ben Lerner

Big Sister, Little Sister,Red Sisterby Jung Chang

From the bestselling authorof The Miniaturist comes aluminous, powerful anddeeply moving novel aboutsecrets and storytelling,motherhood and friendship,and how we lose and findourselves.

Ben Lerner (10:04, Leavingthe Atocha Station) fusespsychoanalysis, high schooldebating and Americanpolitics in his ambitious andriveting new novel, which isalso a startling prehistory oftoday’s toxic masculinity.

From Jung Chang,internationally bestsellingauthor of Wild Swans,comes a groundbreakingnew biography of the Soongsisters: three women whohelped shape the course ofmodern Chinese history.

Page 4: UK NetGalley Marketing Kit 2020 - Amazon Web … NetGalley Marketing...author of Wild Swans, comes a groundbreaking new biography of the Soong sisters: three women who helped shape

UK 2020 Newsletter Calendar

4

2020 MEDIA KITUNITED KINGDOM

This Editorial Calendar was published 31 October 2019 and is subject to change.�

10th January

17th January

7th February

14th February

6th March

13th March

3rd April

10th April

1st May

8 May

5th June

12th June

3rd July

10th July

7th August

14 August

4th September

18th September

2nd October

9th October

6th November

13th November

20th November

27 November

11th December

Spring Highlights

Mystery & Thriller

Debuts

Literary Fiction

Books for Book Clubs

Historical Fiction

Best of British

Teen & YA

Imaginative books

Mystery & Thriller

Summer Reads

Sci Fi & Fantasy

Autumn Highlights

Women's Fiction

Thrilling Reads

Literary Fiction

Back to School: books to expand your mind

Inclusive Books

Books for Christmas

Romance

What's coming in 2021 pt 1

Mystery & Thriller

What's coming in 2021 pt 2

Teen & YA

Books of the Year

NetGalley Marketing Programs 2020 MEDIA KIT | Contact: [email protected] prices are exclusive of VAT and as of 31 October 2019.

Reserve

£200/£350 (Spotlight) for newsletters to all UK members (marked as bold in the list). £100/£200 (Spotlight) for newsletters to a targeted list of members.

Page 5: UK NetGalley Marketing Kit 2020 - Amazon Web … NetGalley Marketing...author of Wild Swans, comes a groundbreaking new biography of the Soong sisters: three women who helped shape

Every two weeks, NetGalley.co.uk features six themed titles on its Homepage and

on the Find Titles landing page – the two most visited pages on NetGalley.co.uk.

Nominate as many books as you like, based on the themes provided. If your title is

selected, you’ll be notified and invoiced.

Books must be available for Request for all members at the time of the promotion

to be eligible.

UK Featured Placement

5

NetGalley Marketing Programs 2020 MEDIA KIT | Contact: [email protected] prices are exclusive of VAT and as of 31 October 2019.

2020 MEDIA KITUNITED KINGDOM

£75 per title for 2-week promotion.

Reserve

Featured On NetGalley

Request 2019’s Hottest Debuts Now! 9 Total | See All

The Doll FactoryA Version of the TruthOutsideDoggerland The Truths and Triumphsof Grace Atherton

General Fiction (Adult),Women’s Fiction

10 Jan 2019General Fiction (Adult),Historical Fiction

02 May 2019General Fiction (Adult),Mystery & Thrillers

07 Feb 2019Teens & YA03 Jan 2019

General Fiction (Adult)04 Apr 2019

Page 6: UK NetGalley Marketing Kit 2020 - Amazon Web … NetGalley Marketing...author of Wild Swans, comes a groundbreaking new biography of the Soong sisters: three women who helped shape

UK 2020 Themes for Featured Titles

6

2020 MEDIA KITUNITED KINGDOM

This Editorial Calendar was published 31 October 2019 and is subject to change.�

30 Dec - 12 Jan

13 Jan - 26 Jan

27 Jan - 9 Feb

10 Feb - 23 Feb

24 Feb - 8 Mar

9 Mar - 22 Mar

23 Mar - 05 Apr

06 Apr - 19 Apr

20 Apr - 03 May

04 May - 17 May

18 May - 31 May

01 Jun - 14 Jun

15 Jun - 28 Jun

29 Jun - 12 Jul

13 Jul - 26 Jul

27 Jul - 09 Aug

10 Aug - 23 Aug

24 Aug - 06 Sep

07 Sep - 20 Sep

21 Sep - 04 Oct

05 Oct - 18 Oct

19 Oct - 01 Nov

02 Nov - 15 Nov

16 Nov - 29 Nov

30 Nov - 13 Dec

14 Dec - 27 Dec

Focus on March

Debuts

Focus on April

Mystery & Thriller

Focus on May

Literary Fiction

Focus on June

Book Club Picks

Focus on July

Historical Fiction

Focus on August

Beach Reads

Focus on September

Fall Fiction

Focus on October

Crimewave

Focus on November

Back to School, Best Nonfiction

Book Club Picks

Focus on December/January

Black History Month

Fear and Suspense at Halloween

Mystery & Thriller

Christmas titles

Focus on February

Joy to the World - books to make us happy

Reserve Here

NetGalley Marketing Programs 2020 MEDIA KIT | Contact: [email protected] prices are exclusive of VAT and as of 31 October 2019.

Page 7: UK NetGalley Marketing Kit 2020 - Amazon Web … NetGalley Marketing...author of Wild Swans, comes a groundbreaking new biography of the Soong sisters: three women who helped shape

UK Category Spotlights

7

UNITED KINGDOM

Be the first to catch readers' eyes! Reserve a spotlight on a NetGalley.co.uk category page to drive

attention to your title.

Three types of Category Spotlights:

REQUEST Spotlight. Highlight a title in a Category to boost impressions, requests and downloads

from NetGalley members.

READ NOW Spotlight. Maximise downloads by highlighting a title that is set to Read Now (where

members have instant approval to download your title).

RETAIL Spotlight. Running a deal on a retail site? Highlight a weekly deal, or a newsworthy hook,

on NetGalley for members to purchase the book. A great option once a title is Archived on

NetGalley, or a great way to drive pre-orders!

Just £65 per week in General Fiction, Teen & YA, Mystery & Thrillers and Literary Fiction; £50 for two weeks in all other categories.

Reserve

From the author of Mrs Hemingway"In 1922, Paul Beckermann arrives at the Bauhaus art school and is immediately seduced by both the charismatic teaching and his fellow students. Eccentric and alluring, the more time Paul spends with his new friends the closer they become, and the deeper he falls in love with the mesmerising Charlotte. But Paul is not the only one vying for her affections, and soon an insidious rivalry takes root.

As political tensions escalate in Germany, the Bauhaus finds itself under threat, and the group begins to disintegrate under the pressure of its own betrayals and love affairs. Decades later, in the wake of an unthinkable tragedy, Paul is haunted by a secret. When an old friend from the Bauhaus resurfaces, he must finally break his silence.

SPOTLIGHT BOOK

The Hiding Game Naomi Wood

Request Now

NetGalley Marketing Programs 2020 MEDIA KIT | Contact: [email protected] prices are exclusive of VAT and as of 31 October 2019.

2020 MEDIA KIT

Page 8: UK NetGalley Marketing Kit 2020 - Amazon Web … NetGalley Marketing...author of Wild Swans, comes a groundbreaking new biography of the Soong sisters: three women who helped shape

NetGalley UK's Top Ten Books, October 2019Another big month sees the return of some big names – Zadie Smith and JoJo Moyes – aswell as titles that will be big this holiday (look out for The Lying Room, it's a belter!).. Asalways, please leave your Feedback on NetGalley after you've read each title – and pleaseconsider leaving reviews on other sites. Publisher love to know what you think!

Book of the Month

The Lying Roomby Nicci French

Nicci French (husband-and-wife team Nicci Gerrard andSean French) re-invented the psychological thriller back inthe late nineties, and now they return to the genre theymade their own.

Neve Connolly looks down at a murdered man. She doesn'tcall the police. From this event, we are led to a plot ofsecrets, lies and evasions. Is Neve a murderer?

Simon & Schuster | Pub Date: 03 Oct 2019Mystery & Thrillers

The Giver of Starsby Jojo Moyes

Grand Unionby Zadie Smith

Things We Didn't TalkAbout When I Was a Girlby Jeannie Vanasco

Jojo Moyes returns with adeeply affecting novel basedon a true story of oneEnglish woman's quest tofind herself in 1930sAmerica, and the fourwomen she meets there.

From perhaps the voice ofher generation comes acollection of pitch-perfectstories that dazzle with wit,perception and gloriousnarrative precision. It is abook you won't want to miss.

A discomforting butcompelling story of betrayal,sexual violence and survival,Jeannie Vanasco's bold,timely memoir gets to theheart of issues surroundingrape and recovery.

The NetGalley UK Books of the Month email newsletter is sent every month to the entire UK community.

Publishers can nominate up to two books per imprint, per month. Inclusion is FREE, but not guaranteed - the final selection is made, and all copy written, by NetGalley staff.

Nominations close at 12 pm (UK time) three days before the promotion runs. A call for nominations is sent a week before the promotion, but you can nominate at any time. Books must be available for request from all member types before nomination.

UK Books of the Month (BOTM)

8

2020 MEDIA KITUNITED KINGDOM

If your title is selected as the Book of the Month, £300 is payable (unless you opt out, in which case your title will be given normal placement and another title will be selected).

Reserve

Roundup

Request It

Request It

Request It Request It

NetGalley Marketing Programs 2020 MEDIA KIT | Contact: [email protected] prices are exclusive of VAT and as of 31 October 2019.

Page 9: UK NetGalley Marketing Kit 2020 - Amazon Web … NetGalley Marketing...author of Wild Swans, comes a groundbreaking new biography of the Soong sisters: three women who helped shape

Boost reviews, learn more about your audience and increase the

buzz around your title with a Readers First raffle.

What is Readers First?

Readers First is a dedicated and active community of consumer

reviewers, all waiting to give feedback on your titles – and leave

reviews on or around publication date on major retail sites such as

Amazon and Waterstones.

How does it work?

The concept is simple: members read a short extract and leave a

short review – their “First Impressions” – and enter a raffle to win one

of 100 copies (which can be a finished copy or an Advanced Reading

Copy). If they win, they then can leave a review and share that review

on retailer platforms. For each action they perform, they win points –

with bonus points available for sharing feedback on or just after

publication day – which they can later redeem to guarantee a win in

a future raffle.

What do publishers need to provide?

Readers First provides a full-service campaign, including all

administration and promotion of the raffle – all the publisher needs to

provide is a book cover, extract and promise to mail the book to the

winners. We handle everything else!

Reach Consumer Reviewers with a Giveaway

9

2020 MEDIA KIT

£800 per raffle. Special offer! Book your first raffle for just £650.Bulk Discounts are also available!

Book five for £750 per raffle, or 10 for £700 per raffle!

Reserve

Readers First 2020 MEDIA KIT | Contact: [email protected] prices are exclusive of VAT and as of 31 October 2019.

Readers enter a raffle to win one of 100 books by writing

First Impressions based on an extract of that title.

Up to three weeks before publication, winners receive a free physical copy for review.

Around publication day, winners post full reviews to

major book retail sites.