UK & IRELAND FRAGRANCE PR PERFORMANCE JANUARY 2019€¦ · The Scent Private Accord For Him Versace...
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Thursday 14 March 2019 My Market Insight is a leading provider of global digital marketing tools designed for the Beauty Industry. Our data intelligence enables PR and Marketing teams to monitor, evaluate and improve their media, digital marketing, and ecommerce strategies. We offer a total market view covering all companies, brands, lines and products within your industry. UK Fragrance Highlights 81 PR Mentions 31,404 Likes EMV= £149,72 EMV= £106,524 16 Mentions Jan. 2019 jan. 2018 jan. 2019 Karen Elson Most Mentioned Representative Amelia Liana First in the ranking for fragrance engagement Kayali Fragrance Brand 65% of Gucci’s total Brand EMV Alchemist Garden 3 th Liked Fragrance Brand In this week report: We analyse Print and Online for PR mentions as well as social media for social actions. The fragrance category includes female, male and unisex perfume and Eau de Toilette, fragrance gift packs, perfumed body spray and room fragrance. Looking at January 2019, we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement. We showcase media favourites, a selection of male and female fragrances that were loved by the media and that have performed particularly well across different channels in January 2019. Media Favourites – Male Fragrance Chanel Chance Eau Tendre Creed Himalaya EDP Hugo Boss The Scent Private Accord For Him Versace Eros Flame Giorgio Armani Sí Eau De Parfum Jo Malone London Bronze Wood & Leather Cologne Intense Media Favourites – Female Fragrance Glossary Mentions The number of times a brand , product or retailer is mentioned across the media – article count Print + Online Earned Media Value (EMV ) Calculated by using the standard rate of one colour page for each publication multiplied by the amount of coverage achieved Social Earned Media Value (EMV) Calculated using the number of social actions per post PR Editorial mentions that are organic, and not paid for Paid for Advertorial Content that has been paid for by the company or brand YouTube Number of Views Number of views = number of [beauty category] mentions × number of views of that video. Ask for a free report. www.mymarketinsight.com Ph: +44 (0)20 8831 7570 E: [email protected] CONTACT US Amelialiana Views 1.038.168 718.672 394.717 282.430 272.219 206.032 175.398 169.691 165.659 162.189 22.104 18.130 11.557 9.659 8.302 5.978 5.280 8.171 8.637 6.438 Likes The Glam and Glitter Fleur De Force FashionMumblr Suzie (Hello October) Alix (I covet thee) John Lewis Gabriella (Velvegh0st) Sophie Louise Carys Gray UK YouTube Social Actions & Influencer Ranking In January 2019 CC Clarke Beauty 42.930 28.160 26.760 20.894 8.045 7.504 7.137 7.057 5.758 4.659 Likes Nadia (withlove.nadia) Cher Webb Nazila (nazilaloveglam) SpaceNK Liberty London The Perfume Shop The Fragrance Shop Caroline Hirons The Perfume Society UK Instagram Social Actions & Influencer Rankings In January 2019 Ireland Fragrance Highlights 12.774€ Worth of fragrance online coverage 57,977€ Recived from a single article on evoke.ie Most mentioned fragrance category in Ireland “Candles” + Online Ezine 18% Consumer Magazine 15% Online Blog 8% Instagram 6% YouTube 3% Regional Press 2% Online Publication 26% National Press 21% Fragrance PR Mentions Grouped by Media Type in Ireland Print, online and social January 2019 Jimmy Choo 57.977 36.866 21.419 18.728 8.874 6.976 6.313 2.738 2.738 2.535 Earned Media Value Jo Malone London Yankee Candle Primark Chanel Aldi This Works Elizabeth and James Nirvana Paula's Choice Tom Ford Brands Ranked by EMV in Ireland Print, online and social – January 2019 All Media UK Year on Year Brand Mentions Print, online and social media – January 2019 vs January 2018 Jo Malone London 2018 111 50 17 34 18 45 20 29 21 5 221 86 81 62 37 33 28 28 27 21 2019 Diptyque Gucci Chanel Giorgio Armani Tom Ford Christian Dior Byredo Yves Saint Laurent (YSL) Yankee Candle All Media UK Month to Month Retailer Mentions Print, online and social media – January 2019 vs December 2018 The Fragrance Shop 2018 37 2 7 14 20 27 12 3 0 12 30 30 16 16 11 9 8 8 8 7 2019 www.Net-a-porter.com Selfridges Harrods The Perfume Shop Liberty London John Lewis Feel Unique Marks And Spencer Space NK UK & IRELAND FRAGRANCE PR PERFORMANCE JANUARY 2019
Transcript of UK & IRELAND FRAGRANCE PR PERFORMANCE JANUARY 2019€¦ · The Scent Private Accord For Him Versace...
Thursday 14 March 2019
My Market Insight is a leading provider of global digital marketing tools designed for the Beauty Industry.
Our data intelligence enables PR and Marketing teams to monitor, evaluate and improve their media, digital marketing, and ecommerce strategies.
We o�er a total market view covering all companies, brands, lines and products within your industry.
UK Fragrance Highlights
81 PR Mentions
31,404 Likes
EMV= £149,72
EMV= £106,524
16 Mentions Jan. 2019
jan. 2018
jan. 2019Karen Elson
Most MentionedRepresentative
Amelia LianaFirst in the ranking
for fragrance engagement
KayaliFragrance Brand
65% of Gucci’stotal Brand EMV
Alchemist Garden
3 th Liked FragranceBrand
In this weekreport:
We analyse Print and Online for PR mentions as well as social media for social actions.
The fragrance category includes female, male and unisex perfume and Eau de Toilette, fragrance gift packs, perfumed body spray and room fragrance.
Looking at January 2019, we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement.
We showcase media favourites, a selection of male and female fragrances that were loved by the media and that have performed particularly well across di�erent channels in January 2019.
Media Favourites – Male Fragrance
Chanel Chance
Eau Tendre
Creed Himalaya EDP
Hugo Boss The Scent Private Accord For Him
Versace Eros Flame
Giorgio Armani Sí Eau De Parfum
Jo MaloneLondon
Bronze Wood & Leather Cologne
Intense
Media Favourites – Female Fragrance
Glossary
MentionsThe number of times a brand , product or retailer is mentioned across the media – article count
Print + Online Earned Media Value (EMV )Calculated by using the standard rate of one colour page for each publication multiplied by the amount of coverage achieved
Social Earned Media Value (EMV)Calculated using the number of social actions per post
PREditorial mentions that are organic, and not paid for
Paid for AdvertorialContent that has been paid for by the company or brand
YouTube Number of ViewsNumber of views = number of [beauty category] mentions × number of views of that video.
Ask for a free report.
www.mymarketinsight.com
Ph: +44 (0)20 8831 7570E: [email protected]
CONTACT US
Amelialiana
Views
1.038.168718.672
394.717
282.430
272.219
206.032
175.398
169.691
165.659
162.189
22.10418.130
11.557
9.659
8.302
5.978
5.280
8.171
8.637
6.438
Likes
The Glam and Glitter
Fleur De Force
FashionMumblr
Suzie (Hello October)
Alix (I covet thee)
John Lewis
Gabriella (Velvegh0st)
Sophie Louise
Carys Gray
UK YouTube Social Actions & Influencer RankingIn January 2019
CC Clarke Beauty 42.93028.160
26.760
20.894
8.045
7.504
7.137
7.057
5.758
4.659
Likes
Nadia (withlove.nadia)
Cher Webb
Nazila (nazilaloveglam)
SpaceNK
Liberty London
The Perfume Shop
The Fragrance Shop
Caroline Hirons
The Perfume Society
UK Instagram Social Actions & Influencer RankingsIn January 2019
Ireland Fragrance Highlights
12.774€Worth of fragrance
online coverage
57,977€Recived from a single
article on evoke.ie
Most mentioned fragrance category
in Ireland
“Candles”
+
Online Ezine
18%
Consumer Magazine
15%
Online Blog
8%
6%YouTube
3%Regional Press
2%
Online Publication
26%
National Press
21%
Fragrance PR Mentions Grouped by Media Type in IrelandPrint, online and socialJanuary 2019
Jimmy Choo 57.97736.866
21.419
18.728
8.874
6.976
6.313
2.738
2.738
2.535
Earned Media Value
Jo Malone London
Yankee Candle
Primark
Chanel
Aldi
This Works
Elizabeth and James Nirvana
Paula's Choice
Tom Ford
Brands Ranked by EMV in IrelandPrint, online and social – January 2019
All Media UK Year on Year Brand Mentions Print, online and social media – January 2019 vs January 2018
Jo Malone London
2018
11150
17
34
18
45
20
29
21
5
22186
81
62
37
33
28
28
27
21
2019
Diptyque
Gucci
Chanel
Giorgio Armani
Tom Ford
Christian Dior
Byredo
Yves Saint Laurent (YSL)
Yankee Candle
All Media UK Month to Month Retailer MentionsPrint, online and social media – January 2019 vs December 2018
The Fragrance Shop
2018
372
7
14
20
27
12
3
0
12
3030
16
16
11
9
8
8
8
7
2019
www.Net-a-porter.com
Selfridges
Harrods
The Perfume Shop
Liberty London
John Lewis
Feel Unique
Marks And Spencer
Space NK
UK & IRELANDFRAGRANCE PR PERFORMANCEJANUARY 2019
