UK Homepage Review - February 2016
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FEB16 UK HOMEPAGE REVIEW
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Transcript of UK Homepage Review - February 2016
FEB16 UK HOMEPAGE REVIEW
Main stories across competitors: • Spring new season• End of winter sale• Trainers / sportswear / activewear • Collaborations featured on carousels• Focus on originals (Converse) and spring new season products • User generated style content (Nike/UGG) • 2-4 slices in carousel average • Pop up boxes offering discount when subscribe