1

UIDP Academy: SUNY Corporate Engagement Bootcamp October 19-20, 2017

SUNY Polytechnic Institute Albany, NY

The State University of New York (SUNY) and The University Industry Demonstration Partnership (UIDP) presented the inaugural SUNY Corporate Engagement Bootcamp on October 19-20, 2017 at the SUNY Polytechnic Institute in Albany, NY. This report summarizes the key insights from the bootcamp for SUNY representatives and UIDP members who were unable to attend. It is not intended to be a detailed record of the entire proceedings. When given permission by the presenter, the UIDP uploads all relevant presentations to the members-only section of the UIDP website.

We encourage you to share with colleagues within your organization who can benefit from the information from this report; we ask that it only be distributed within UIDP member organizations or the SUNY campuses who participated.

DAY ONE Thursday, October 19, 2017

Grace Wang, SUNY System Administration, and Bahgat Sammakia, SUNY Polytechnic Institute, welcomed participants to the bootcamp.

Presentation: How Universities Can Compete in Today’s Global Innovation Ecosystem Tony Boccanfuso, UIDP; Keith Spencer, GlaxoSmithKline; and Michael Bragg, Clarivate Analytics

To be successful in today’s competitive environment, universities must develop thoughtful strategies, preferably based on data, to effectively engage businesses as research partners, employers of graduates, and as collaborators throughout the entire partnership continuum. In this session, Michael Bragg, Keith Spencer, and Tony Boccanfuso gave perspectives on how universities can compete in today’s global innovation

ecosystem. Michael used data from Clarivate Analytic’s proprietary system to show how information can be used to affect investments and strategy. Keith shared his insights from his time at the Wellcome Trust, and Tony described the current climate affecting collaborations.

2

Presentation: Corporate Rationales and How They are Structured for University Engagement Dawn Tew, IBM, and Keith Spencer, GlaxoSmithKline

This session provided insights on some common structures and gave participants advice on how to work with industry, what industry values, and is looking for, from academia, insights into how workforce development needs impact R&D engagement and other factors that impact how companies collaborate with academic institutions. In order to have impactful breakthroughs, government, universities, and industries need to work together. For example, IBM’s Academic Initiative and Skills Academy were created with the goal of building lasting relationships with universities. Priority areas of science can change quickly in industry; however, GSK seeks to invest where the best science is and where portfolio advancements can be made. Presentation: Government Perspectives on U-I Engagement Barry Johnson, National Science Foundation

Today’s academic institutions and corporations are facing new challenges in the innovation landscape. Although most PhD students are being trained for jobs in the academic field, 72% of American PhD students obtain industry positions. This session covered the key components of economic ecosystems and challenges and opportunities faced by academic institutions in terms of research, academic-industry partnerships, and entrepreneurial education, and how NSF is working to address them by customizing its offerings.

Presentation: Know, Measure, Tell, Engage: Contributing to Economic Development Ecosystems Jim Woodell, Association of Public and Land-grant Universities

The Association of Public and Land-grant Universities’ (APLU) Economic Engagement Framework helps member universities and others in higher education, optimize their participation in economic development activities in their states and regions. This presentation explored the idea that institutions of higher educations should “know, measure, tell, and engage” to be effective contributors to economic ecosystems. Universities must be able to define their enterprise and understand how they are linked across the economic ecosystem.

A reception followed at ZEN, sponsored by Empire Brewing Co. and Good Nature Farm Brewery and Tap Room. Remarks were given by Howard Zemsky, Empire State Development, New York State Department of Economic Development.

3

DAY TWO Friday, October 20, 2017

Day Two began with two concurrent tracks addressing the needs of research universities and non-research universities.

Track 1 – Research

Track 1 gave attendees the opportunity to listen to two presentations and discuss complex issues with expert speakers.

Presentation: Sourcing Technology from External Parties Chris Hewitt, BASF

For many companies, universities are “vendors” who meet technical needs by providing know how, which is incorporated into the product development cycle. Like many other large multinationals, BASF uses technology scouts to collect information on the external technology environment to identify options for supporting its tactical and strategic development. In this presentation, Chris Hewitt explained why open innovation should be a natural way to cooperate and why it should be seen as a mindset, not a tool. Presentation: Contracting Issues & Intellectual Property (IP) Matters Elizabeth Adams, University of Virginia; Catherine Ives, Massachusetts Institute of Technology; and Ellen Kosik Williams, Corning

Negotiating research agreements between industry and academic institutions can be frustrating and time consuming. This session covered typical contractual stumbling blocks and compared the academic and industry perspectives. Both industry and academic facilitators agreed that the scope of work should be the foundation of the research contract and provided suggestions for the creation of clear agreements that benefit both parties’ interests. During the session, the presenters made

reference to UIDP’s Contract Accords, which can be found at https://www.uidp.org/publication/contract-accords/.

Track 2 – Non-Research

Track 2 began with remarks from Johanna Duncan-Poitier, SUNY System Administration. Participants were asked to identify themselves and their current efforts at partnering with industry. Examples ranged from start-up entrepreneurial efforts, operating small business development centers (SBDCs) and philanthropic efforts with Fortune 500 companies located near campuses.

Presentation: Higher Education, Industry, and Employers: From Cooperation to Collaboration to Partnership John Dyer, American Association of Community Colleges

This session gave an overview of the American Association of Community Colleges (AACC) and its focus on the role of community colleges in preparing students for careers. John Dyer shared illustrative examples of how schools could leverage the opportunities that are presented when new employers move into a community and how schools can respond. Facilitated Conversation: An Engagement Continuum for Non-Research Campuses Liz O’Connor, Strategy Matters, and Tony Boccanfuso, UIDP

Using the results of a pre-workshop survey and input from participants, the facilitators began construction of a community college-industry engagement continuum predicated on the UIDP Partnership Continuum which was developed over a decade ago as a way to capture the myriad of ways in which organizations can partner.

4

Presentation: Rust Belt to Brain Belt: A Central Role for Non-Research Campuses in Driving Economic Development Kevin Snider, Penn State New Kensington

Penn State New Kensington’s campus has faced significant enrollment problems. The college has partnered with other schools (such as Carnegie Mellon) to support local economic development and is seen by local partners as an honest “broker” in helping disparate parties. Through long-term efforts over 15 years, Penn State New Kensington has created a region that is now recognized as a great place to live and work, leveraging a $150,000 investment into a $1,000,000 entrepreneurial center.

Joint Sessions

Presentation: Strategic Communications for Economic Engagement: How You Can Help Tell Your Campus Story Ben Feller, Mercury Public Affairs, and Joseph A. Brennan, The University at Albany – SUNY

The presenters shared their insights, urgency, and actionable steps to communicate the distinctive stories of their respective SUNY campuses. Ben Feller suggested campus leaders see themselves as communications ambassadors and suggested ways to create impactful messages. Joseph Brennan explained that behavior change is the ultimate goal

of public relations and gave insights on ways to tailor messages to engage industry. Presentation: SUNY Poly Approach to Industry Engagements Michael Liehr, SUNY Polytechnic Institute

Michael Liehr gave an overview of SUNY Poly’s strategy for engaging industry. As the newest and one of the smallest SUNY’s campuses, it has been able to leverage its corporate focused mission to successfully collaborate with industry with many large multinational companies co-locating on its campus. Presentation: Talent / Innovation / Place – Higher Education Engagement in Economic Development: Views from 30,000 Feet to 1,000 Feet Eva Klein, Eva Klein & Associates

Eva Klein explained the shift from industrial economy to today’s knowledge economy in reference to the larger issues of responsiveness and relevance of higher education institutions to the constituencies that they serve. Weaving in learnings from earlier in the bootcamp, Eva gave recommendations on how institutions can design their engagement strategies for talent-innovation-place in ways that fit their unique combinations of missions, capabilities, resources, and constituencies.