UI15 - Kristina Halvorson Everything You Need to Create a Content Strategy
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EVERYTHING YOU NEED TO CREATE A CONTENT STRATEGY Kristina Halvorson
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Kristina Halvorson gives us a preview of her UI15 workshop, Everything You Need to Create a Content Strategy. Learn more about Kristina's workshop and the other speakers at http://UICONF.com
Transcript of UI15 - Kristina Halvorson Everything You Need to Create a Content Strategy
EVERYTHING YOU NEEDTO CREATE A CONTENT STRATEGY
Kristina Halvorson
Content strategy plans for the creation,
delivery, and governance of useful, usable
content.
CONTENT STRATEGY
YOU’LL LEARN…
What a content strategy includes and why
How to analyze your content ecosystem, including content audits
How to create an editorial calendar
How to design workflow
How to tackle content governance policies
How to get started as soon as you get home
“Content strategy sits at the intersection of business analysis, user experience, and content development.
— Rahel Anne Bailie
EVERYTHING YOU NEEDTO CREATE A CONTENT STRATEGYKristina Halvorson,
User Interface Week | 8-10 November 2010
http://UICONF.com
