National Seminar

on

“Strategic Dimensions of Value Chain for

Sustainable Development”

Sponsored by

UNIVERSITY GRANTS COMMISSION

1st September 2012 (Saturday)

Organised by

College of Management

Shri Mata Vaishno Devi University

Kakryal, Katra, Sub Post office - 182320

Jammu & Kashmir

www.smvdu.net.in

College of Management, SMVD University, Katra J&K

Shri Mata Vaishno Devi University (SMVDU) has been established under the Jammu and

Kashmir Shri Mata Vaishno Devi University Act, 1999, an Act of the J&K State Legislature

(ACT No. XII of 1999 dated 12th May 1999) as an autonomous, highly Technical & fully

Residential University. The University started functioning as an academic unit in Aug 2004

and was inaugurated on 19th August 2004 at the hands of the then His Excellency President

of India Dr. A.P. J. Abdul Kalam. The University is approved by UGC under Section 2(F) &

Section 12(B) of UGC Act of 1956. It has four colleges and fourteen schools imparting

education in field of engineering, sciences and humanities. The technical programs of the

University are recognized by AICTE (All India Council of Technical Education) while

architecture program is recognized by Council of Architecture.

The College of Management has two constituent Schools i.e. School of Business and School

of Business Economics. These Schools offer two Year full time M.B.A. program, and

M.B.A. (Business Economics) program besides offering PhD programs, respectively. Smart

classes, excellent class-rooms, seminar halls, rich library facilities, computer laboratory, high

speed internet labs, research based softwares, online journal access are some of the facilities

which support our mission of quality MBA education. Experienced faculty members, deeply

involved in research are at the core of each School. Each school offers a variety of fields of

specialisation including Human Resource Management, Finance, Marketing & Information

Technology, Econometrics etc. This gives the students a wide variety of choice coinciding

with their career plans.

Education at COM emphasizes on general management skills and critical business thinking

which students learn from faculty, scholars and the prevailing scholastic environment.

Students are equipped with special domain knowledge like Finance, Marketing, Supply

Chain, Human Resource Management and Econometrics. Students are given ample

opportunity to cultivate creativity and exploit innovations in the work culture. Visits of

people from corporate world and academia are part of our curriculum to apprise the students

of the corporate needs and the latest developments in theory. Industrial visits and trainings

are arranged to simulate the ground realities of corporate work and culture into their minds.

College of Management (COM) recognizes the changing face of business and accordingly

address this in our teaching pedagogy and course curriculum. COM has created a distinctive

place among the region’s successful business schools by combining rigorous course work

with industry out reach, thought leadership with up to date teaching, and valued traditions

with innovation.

Introduction to the Seminar

The value chain today is important since it helps in understanding the future linkages of

growth not at the level of local economy but also from local to regional and from regional to

global. It creates a competitive advantage of the changes that are happening at the global

level to ensure better avenues of the resources as well as the mobilization of the resources.

The value networks are manageable to contribute towards the organizational efficiency and

productivity. Value chain can be effectively used for organizational alliances as deliberate

strategic moves. The strategic input of the value chain analysis thus provides for the inter-

firm linkages for the competitive advantage.

The Value Chain plays a key role in understanding the need and scope for systemic

competitiveness. The analysis and identification of the core competencies lead to the strategic

focus areas of the firm. It further helps the firm to identify the current and future sources of

core competencies that would lead the firm to outsource the functions where it has no

distinctive competencies, behaviour of the input determinate over the output, sources of

innovation and up gradation and also improvement in the overall performance of the firm.

Objective of Seminar

The main purpose of the seminar is to create a platform for the knowledge building

and dissemination in the area of value chain and its strategic dimensions. The aim of current

seminar is to share the information and knowledge in field of value chain and its strategic role

in gearing the organizational efficiency. The seminar would deal in the key result areas of the

value chain analysis, the forecasting tools for the value chain, and its growing importance for

making the best of globalization. It would also address the possibilities of value chain as a

heuristic device as well as the analytical tool. The value chain as such has three basic

elements such as (a) the repositories of transferable (b) governance for better output (c)

different types of value chain.

Scope of Seminar –

The Seminar would cover following themes.

Strategic importance for governance in value chain.

Knowledge management in value chains

Value chain innovation and up gradation

Strategic importance of buyer seller relationship

Value chain design and market solutions for the sustainable SME’s

Value chain convergence into value constellation

Use of value chain analysis in creating a lean and effective enterprise for

strategic and competitive advantage.

Support functions Value Chain Management (HR, Finance, Infrastructure)

Strategic input of Value Chain for Non-Government Organizations

Value Chain Practices in Agriculture sector

Value Chain Strategies for Handicrafts

Value Chain Management and Community Development

Value Chain Strategies for sustaining rural community development.

Call for Papers:

The seminar invites academicians, researchers, and practitioners who have a keen learning

desire in the area of strategy and value chain analysis to participate in the seminar. The

seminar will have both invited and contributed papers. The organizing committee invites

research papers with reference to the seminar themes from leading researchers from academic

institutions, research organizations, Non-government organizations (NGOs), civil societies,

industries, and government officials etcetera from all over India. A special session will be

planned for young research scholars, especially those who are continuing their Ph.D. in areas.

There will also be a provision of the poster presentation of the some selected papers on

additional charges. The selected papers would be published in the special issue of

“Arthanveshan”, a biannual refereed Journal of College of Management.

Guidelines for Submission of Papers:

The contributors will have to send an abstract of maximum 300 words to the

Organising secretary on or before 4th

August 2012 preferably by an e-mail

nscomvc@gmail.com The abstract paper may ideally have four sections i.e

introduction/rationale, objectives, data and methodology and results.

The full papers must reach to us on or before the respective deadlines. The fully

accepted paper should be of maximum 6000 words including tables, figures

(properly incorporated in the text) and references.

The front page of the manuscript must indicate the name of the author, affiliation

and correspondence address, and conform to the following generic format:

Abstract, introduction, literature review, methodology, findings / discussion,

conclusion/implications and references.

Papers should be typed in MS Word using TIMES NEW ROMAN, FONT 12

with 1” top and bottom, 1.25” left and right as the margin and spaced double.

The title should be placed at the centre, capitalized and in bold, Font 16. All sub-

headings should be left justified, capitalized and in bold, Font 14.

Reference must follow Harvard Referencing style. All references should be at the

end of the text in alphabetical order.

All abstracts and full papers will be acknowledged upon receipt, and will go through a

blind review process by our selected committee members. The accepted papers for

presentation will be intimated to the first/ corresponding author should there be more

than one author.

Each of the participants/co-authors is required to pay the registration fee separately,

should the co-author/s also wish to participate in the conference.

The authors should certify that the abstract and full papers sent for the conference are not

under concurrent consideration at any other conference or journal. The selection of papers

for publication shall be the sole discretion of the review committee

Registration:

The registration fee for the conference is as follows:

Categories Amount

Research Scholars Rs. 200/- per person

Academicians Rs. 500/- per person

Corporate Rs. 1000/- per person

The Registration fee would include: Seminar Kit, High Tea/Tea, and Seminar Lunch only.

Additional charges Rs. 100/- per paper would be charged for papers selected for poster

presentation. Also the selected certain papers can be allowed for presented in absentia.

Registration fee should be sent through the demand draft in favour of “Registrar SMVD

University, Katra”, payable at Katra, along with the registration form.

In case of scholar registration, copy of identity card or any other proof of being scholar duly

attested by the Head of the Department/Institution is mandatory to be produced at the time of

formal registration, on the day of inauguration.

Important Dates:-

Last date for abstract submission: 4th

August 2012

Date for intimation of acceptance of abstract: 16th

August 2012

Last date for acceptance of full paper: 25th

August 2012

Last date for the acceptance of registration form: 28th

August 2012

Accommodations:

Accommodation to the participants will be provided as per university norms within the

University campus, subject to availability for the duration of seminar. The accommodation

will be made available on twin sharing basis. For more information the participants may

contact Organising Secretary on the contacts given below.

How to Reach SMVDU:

Shri Mata Vaishno Devi University is situated 40 Km North of Jammu in the scenic

surroundings of Trikuta foothills, near the holy town of Katra in District -Reasi. The Campus

is situated close to the beautiful tourist resort of Jhajjar - Kotli. One can reach SMVDU

campus by local or private transport from Jammu.

Option 1: Catch Taxi Directly from Ralway Station / Bus Stand / Airport directly to

University Campus (Distance approximately 45 Kms.)

Option 2: Board bus from Jammu Bus Stand/Railyway Station plying to Udhampur/

Katra but alight at Domel (Approx. 39 Kms.). Board Mini Bus from Domel to

University (Approx. 6 Kms.) In the map given below SMVDU CAMPUS can be seen as the small black box.

Organizing Committee:

Prof. R.N.K. Bamezai,

Hon’ble Vice Chancellor, SMVDU

Patron

Prof. (Dr.) D.Mukhopadhyay,

Dean, COM, SMVDU

Seminar Director

Dr Sunil Giri, COM, SMVDU

Convenor

Dr. Saurabh, COM, SMVDU

Organising Secretary

Dr. Hari Govind Mishra, COM, SMVDU

Treasurer

Dr. Suparn Sharma, COM, SMVDU

Member

Dr. Jyoti Sharma, COM, SMVDU Member

Dr. Kakoli Majumdar, COM, SMVDU Member

Dr. Sushil Mehta, COM, SMVDU Member

All Correspondences May Be Made To

Dr. Saurabh

Organizing Secretary

College of Management

Shri Mata Vaishno Devi University

Sub post office: Katra, Jammu & Kashmir- 182320

Ph:09419216302, 01991-285535, 285524, 285634, 285699 Extn. 2422

E-mail: nscomvc@gmail.com , Saurabh.sri@smvdu.ac.in