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Technology reflecting changing paradigms not just surface tastes I am Richard Feinberg Dept of Consumer Sciences NEAFCS Galaxy III Conference 2008 Übertrends
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ü bertrends. Technology reflecting changing paradigms not just surface tastes I am Richard Feinberg Dept of Consumer Sciences NEAFCS Galaxy III Conference 2008. First Things First. Thank you for inviting me. Big Trend 1- The Digital Lifestyle. The Marriage of Life and Technology. - PowerPoint PPT Presentation
Transcript of ü bertrends
Technology reflecting changing paradigms not just surface tastes
I am Richard FeinbergDept of Consumer Sciences
NEAFCSGalaxy III Conference
2008
Übertrends
• Thank you for inviting me
First Things First
The Marriage of Life and Technology
Big Trend 1- The Digital Lifestyle
Cadillac CTS
Digital Grill from Fiesta
Whirlpool Central Park
Speech will drive all digital
Digital Products are extensions of self
Jewelry
The Digital World is Flat
Video Gaming
• 500 million in 1st week
Digital War
Voyeurgasm
• 55 million
• 78% of teens
• 28% of parents are aware
• 30 kids per kid
• 50% kids IM to strangers
IMing
• 300 Million
• 4th largest country in world
21 million downloads
Colbie Caillat
Blog…cyberstalk…BACN…spam…poke…..scrobble…mash…blirt…tweet…twitter…….pod…rss…widgets…linkedin.…web2.0.…myspace…facebook…craigslist…youtube…wiki’s
The Digital Lifestyle is rewriting the rules of how we live
Our Brave New Digital World
The Unwired Generation
Trend #2- Unwired
The Digital Person• Generation Y (Millennials)
• Only know digital technology
• 75 million strong in US
• 750 million globally (3 billion by 2015)
• 45% of world population by 2015
• 8.5 hours/day digitally connected
• 90% research, 50% purchase on Web g
Digital Client- Business in an Instant
‘Always-on, always connected’ is a God-
given right ! Digital Ecosystem
DWT is the new DUI
Crackberry
Apple’s IPhoneThe premier lifestyle enabler
Chanel on IPhone
1400+ IPhone applications
• LED banner• iCube• MPG• SugarTracker• Vnsea• MyEbay• Flashlight• iCrossword• PuzzleManiak• VoiceNotes• NetChess• FiveDice• Pianist• Books
• Genesis• Drummer• Tetris• Isolitaire• iRadio• NOIZ2SA• Pool• Yeti3D• Sketches• FPS• Tap Tap Revolution• Twinkle• iPhysics• MxTube
The Thumb Generation
Digital Lifestyle stores
• Set to be worlds largest food chain- 40,000
• The drug of choice for millions each day
MYSBUX (697386)
Business Readiness• Buy online, pick-up in branch/store
• Check branch item availability online
• Cross-channel offers/promotions/gift cards
• Browse in-branch/purchase from website
• Register online/schedule branch consultation
• Cross-channel returns
• Online access to account/loyalty programs
Digital Client Readiness
1) AAA
2) Amazon
3) Amtrak
4) Argus (insurance)
5) Circuit City
A B C D E F G H I J___ ___ ___ ___ ___ ___ ___ ___ ___ ___
MostReady
LeastReady
6) Delta Faucet
7) eBay
8) McGraw Hill (books)
9) Nike
10) T. Rowe Price
Digital Client Readiness
• 1) AAA• 2) Amazon• 3) Amtrak• 4) Argus • 5) Circuit City
6) Delta Faucet
7) eBay
8) McGraw Hill (books)
9) Nike
10) T. Rowe Price
_7 _2_ _9_ _5 3_ _1_ _8_ _ 6_ 10 _4_
MostReady
LeastReady
KAGOY
6.7 versus 8.1
• Electronic payments
• Shopping
• Onstar
• Anywhere anytime any way you want it
• Making life easier
• Biometrics
The good news
And finally
Richard Feinberg765 494 8301
www.cfs.purdue.edu/richardfeinberglook for “dir” called Galaxy
