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Udemy Online Course Development - Video Production and Course Promotion
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Transcript of Udemy Online Course Development - Video Production and Course Promotion
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 1
How to Produce eLearning Programs
Udemy Course Development
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 2
Tech Media Marketing Expert
Lawrence [email protected]: @LJHartelinkedin.com/in/lharte
Tech Media Marketing Expert Specializing in Inbound Marketing for TV Tech, Wireless, and Digital Media.
- Author 112+ Tech and Business Books
- Publisher of TV and Marketing Magazines
- Co-Founder of Digital Marketing for Business
- Organizer – Video Production & Marketing Meetup Group
- Founder QIC Learning Marketing School
Key Clients – Google, Samsung, Nokia, HTC, Centurylink, and others.
***
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 3
Udemy Platform
� Learning Management System (LMS)
� Online Training Marketplace
� Course Approvals� Revenue Sharing
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 4
Online Course Objectives
� Publicity� Credibility� List Building� Influence� Revenue
- Product Sales- Course Sales
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 5
Course Planning
� Topic� Description� Outline� Storyboard
- Formats� Develop
- Research- Write Script
� Record� Edit� Polishing� Submission� Promotion
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 6
Competitive Analysis
� Titles� Descriptions� Outlines� Prices� Number of
Students� Reviews� Date Released� Author Bio� Other
- Books- White Papers
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 7
Udemy Course Worksheet
� Title� Project Code� Objectives� Plan� Contacts� Student Profiles� Outline� Descriptions� Media Items� Resources� URLs
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 8
Course Development Task List
� Activity Name� Priority� Responsibility� Date(s)� Status� Notes
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 9
Question List
� Student Objectives
� Question Sources:- Students- Experts
� Question Answers
� Related Resources
� Discovery Promotion
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 10
Course Production
� Description� Outline:
- Sessions- Lessons
� Writing� Media List� Scripting� Recording� Editing� Reviews� Final
Updates
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 11
Equipment and Software
� Digital Camera� Microphone� Lighting� Teleprompter� Video Editing
Software� Audio
Software
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 12
Course Content
� Dynamic & Interactive
� Slides- Topics (outline)- Key Points- Questions (1-3)
� Interview & Review Requests
� Re-Organization
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 13
Media Production
� Solo Production
� Location� Format
- Scripted- Unscripted- PIP
� Video Recording
� Video Editing
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 14
Course Submission and Approval
� Guidelines� Differentiate� Media Quality� Expectations� Quality
Checklist
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 15
Course Publishing
� Title� Price� Image� Description� Author Bio� Promotion
Options
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 16
Promotional Video
� Length- Less Than 2 Min
� Attention- Problem
� Interest- Shocking Fact- Pain Points
� Conviction- Solution Promise- Qualifications
� Desire- Benefit Example
� Action- Passion
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 17
Course Promotion
� Organic� Discounts
- Direct- Partners- Coupon Sites
� Public Relations� Social Media
- Owned- Contributed
� Advertising� Direct Marketing
- Lists
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 18
Course Reviewers
� Ratings� Number of
Reviews� Number of
Students� Coupons� Discount
Promotion� Comments
MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 19
Udemy Development Resources
� Udemy Courses- Official Course- Successful Instructor Courses
� Udemy Tech Hub- Article & Tutorials- Official Support- Instructor Reviews
� Mastermind Group
� Samples� Templates� Tools