UCL's Media Adventure
-
Upload
jeremy-speller -
Category
Business
-
view
569 -
download
0
description
Transcript of UCL's Media Adventure
![Page 1: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/1.jpg)
UCL's media adventure
![Page 2: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/2.jpg)
podcasting, lecture capture and iTunes U(oh, and mobility)
![Page 3: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/3.jpg)
What we're going to cover
•How we got the podcasting bug
•Developing lecture capture
•How we got into iTunes U
•Moving to mobility
![Page 4: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/4.jpg)
Now this looks interesting...
![Page 5: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/5.jpg)
Why podcasting at UCL?Globalisation policyStrong academic leadFunding for pilot project
![Page 6: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/6.jpg)
Pilot projectIdentify champions
Develop workflows to meet academic needs
Equip selected lecture thea
tres
Make portable equipment available
Provide “best-efforts” support
Survey staff and student opinion
18 month pilot started in 2008
![Page 7: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/7.jpg)
Lecturecast
22 teaching spaces install
ed
during the "pilot" phase
During 2010/11:
Over 1.5k events
Over 77k viewings
![Page 8: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/8.jpg)
LecturecastExpensive, but deal done38 spaces installed summer 201160 spaces now equipped and available for service this term
![Page 9: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/9.jpg)
The iTunes U bombshell!
Approach from Apple late
2007
Briefing February 2008
Launch June 2008
![Page 10: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/10.jpg)
Gathering the team
Legal
Copyrightand IPR
MediaPR
SystemsProject
Management
![Page 11: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/11.jpg)
The most important thingsContent
Content
Content
Spreadsheet of ideal and
realistic content to laun
ch
Technical and legal
pragmatism
Keeping some back
![Page 12: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/12.jpg)
Clear structure and layout
![Page 13: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/13.jpg)
Attention to graphics and design
![Page 14: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/14.jpg)
A way in...
![Page 15: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/15.jpg)
Where we are now
Started with c150 items of
content
Now around 2,000 items
20 - 40k downloads a
month
Around 1,000,000 since
launch
![Page 16: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/16.jpg)
Moving to mobility
PANICTACTICS
![Page 17: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/17.jpg)
A mobile strategy
http://www.slideshare.net/grigs/where-20-get-me-a-mobile-strategy-or-youre-fired
![Page 18: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/18.jpg)
UCL's mobile strategy
"We will understand our mobile
learners, their needs and their
devices. During 2011/12 U
CL will
provide native application acce
ss
to major student support and
learning services, and we will
ensure that this access is
available to 90% of enabled
student customers"
![Page 19: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/19.jpg)
UCL mobile student users
46% of UCL students
have smartphones
December 2010 data
![Page 20: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/20.jpg)
Developing mobile presence
![Page 21: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/21.jpg)
Developing mobile presence
![Page 22: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/22.jpg)
Embedding mobility
...and one day we won't need it at all...
![Page 23: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/23.jpg)
Next?
Get Lecturecast embedded
as a standard feature of
course delivery
Resource mobile support
recognising rapid change
Expand and enhance
delivery channels
![Page 24: UCL's Media Adventure](https://reader034.fdocuments.us/reader034/viewer/2022052412/5589ca57d8b42ad47d8b45c6/html5/thumbnails/24.jpg)
UCL's media adventureJeremy Speller
UCL Director of Learning & Media Services
2011 Mobile Learning SymposiumCollege of North West London
28 September 2011
contact: [email protected]/jeremyspeller
Images copyright © UCL Learning & Media ServicesiTunes is a trademark of Apple Inc., registered in the U.S. and other countries