UCD14 Talk - Alberta Soranzo - You Keep Saying Mobile (but I don’t think it means what you think...
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Transcript of UCD14 Talk - Alberta Soranzo - You Keep Saying Mobile (but I don’t think it means what you think...
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YOU KEEP SAYING MOBILE
UCD — London, October 24-25 alberta soranzo | @albertatrebla | wearefriday.com
(I DO NOT THINK IT MEANS WHAT YOU THINK IT MEANS)
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CC image: http://en.wikipedia.org/wiki/Modem
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image: huffingtonpost.com (Alamy)
image: flickr.com/photos/justard/12300416746/
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SO, WHAT IS MOBILE
CC image: flickr.com/photos/guidedbycthulhu
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image: kellianderson.com/
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2010 2013
12.7%3.7%
North America
8.1%1.5%
Europe
22.9%4.5%
Asia
5.3%.9%
South America
16.6%4.8%
Africa
12.8%2.8%
Oceania
source: pocketyourshop.wordpress.com
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This is up 192.5% since 2011.
source: pocketyourshop.wordpress.com
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Inte
rnet
Use
rs (M
M)
0
500
1000
1500
2000
2007 2009 2011 2013 2015E
Mobile Desktop
source: pocketyourshop.wordpress.com
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90%VISIT OR PURCHASE
60%SEARCH
source: pocketyourshop.wordpress.com
95%LOCAL SEARCH
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74%WAITS 5 SEC
46%WILL NOT RETURN
39%DOES NOTHING
source: pocketyourshop.wordpress.com
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“If people want to do something on the internet, they will want to do it using their mobile device. Period.” — Karen McGrane
CC image: flickr.com/photos/zeldman/10027189005
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image: flickr.com/photos/piblet
image: https://www.flickr.com/photos/robef/8091483876
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image: huffpost.com
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“The internet is about two things… actually, make that one.”
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WHO DECIDES WHAT MATTERS?
image: flickr.com/photos/d_space
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image: hercampus.com
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“You need to get your content onto mobile devices. Period.” — Karen McGrane
CC image: flickr.com/photos/zeldman/10027189005
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ONE SITE
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image: flickr.com/photos/cannedtuna
INFORMATION ARCHITECTURE(IT REALLY MEANS STRUCTURE)
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The structural design of shared information environments.
source: en.wikipedia.org/wiki/Information_architecture
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image: tylertate.com/blog/2012/02/21/cross-channel-ia-blueprint.html
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image: http://www.smashingmagazine.com/2014/10/13/wayfinding-for-the-mobile-web/
WAYFINDING(STRUCTURE AS DESIGN PATTERNS)
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image source: http://www.smashingmagazine.com/2014/10/13/wayfinding-for-the-mobile-web/
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MAKING SENSE(MANAGING INFORMATION TO CREATE MEANING)
image: flickr.com/photos/10ch
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“Typically information foraging must be analysed as decision making under uncertainty” — Peter Pirolli
CC image: lickr.com/photos/treerao/3064525586/
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CC image: flickr.com/photos/cafnr/14352437798
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image: martinbelam.com
THE HOMEPAGE IS DEAD
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image: martinbelam.com
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image: abookapart.com
image: sarawb.com
CONTENT STRATEGY(IT REALLY MEANS MAKING CONTENT FUTURE-FRIENDLY)
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“PDFs are where the internet goes to die”
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image: idownloadblog.com
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http://next.theguardian.com/blog/container-model-blended-content/
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“Metadata is a love note to the future” — Karen McGrane
CC image: flickr.com/photos/zeldman/10027189005
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NEWSLETTER SIGNUP
GLOBAL NAVIGATION AND SERVICE LINKS SEARCH
CAROUSEL PHOTO
FEATURED THING (3 WORDS MAX)
THING YOU WANT TO SHOW (3 WORDS MAX)
SECONDARY SEARCH
SLIDE TITLE (10 WORDS MAX)
SLIDE TEASER (50 WORDS MAX)
LIST OF OTHER THINGS (10 LINKS x 4 WORDS MAX)
NEWS (5 LINKS x 10 WORDS MAX)
NAV SEARCH (SITE AND PUBS)
SLIDE TEASER SHORT(10 WORDS MAX)
THING YOU WANT TO SHOW (3 WORDS MAX)
LIST OF OTHER THINGS
(5 LINKS x 4 WORDS MAX)
NEWS (5 LINKS x 10 WORDS MAX)
CAROUSEL PHOTO THUMB
THING YOU WANT TO SHOW (3 WORDS MAX)
NEWSLETTER SIGNUP
OTHER THING (50 WORDS MAX)
OTHER THING (50 WORDS MAX)
OTHER THING (50 WORDS MAX)
GLOBAL NAVIGATION AND SERVICE LINKS SEARCH
LOGO AND SLOGAN
MAIN NAVIGATION
CAROUSEL PHOTO
FEATURED THING (3 WORDS MAX)
FEATURED THING (3 WORDS MAX)
SECONDARY SEARCH
SLIDE TITLE (10 WORDS MAX)
SLIDE TEASER (50 WORDS MAX)
THING YOU WANT TO SHOW (100 WORDS MAX)
THING YOU WANT TO SHOW (10 LINKS x 4 WORDS MAX)
THING YOU WANT TO SHOW (100 WORDS MAX)
THING YOU WANT TO SHOW (100 WORDS MAX)
OTHER THING (50 WORDS MAX)
OTHER THING (50 WORDS MAX)
OTHER THING (50 WORDS MAX)
NEWS (5 LINKS x 10 WORDS MAX)
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NEWSLETTER SIGNUP
GLOBAL NAVIGATION AND SERVICE LINKS SEARCH
CAROUSEL PHOTO
FEATURED THING (3 WORDS MAX)
THING YOU WANT TO SHOW (3 WORDS MAX)
SECONDARY SEARCH
SLIDE TITLE (10 WORDS MAX)
SLIDE TEASER (50 WORDS MAX)
LIST OF OTHER THINGS (10 LINKS x 4 WORDS MAX)
NEWS (5 LINKS x 10 WORDS MAX)
NAV SEARCH (SITE AND PUBS)
SLIDE TEASER SHORT(10 WORDS MAX)
THING YOU WANT TO SHOW (3 WORDS MAX)
LIST OF OTHER THINGS
(5 LINKS x 4 WORDS MAX)
NEWS (5 LINKS x 10 WORDS MAX)
CAROUSEL PHOTO THUMB
THING YOU WANT TO SHOW (3 WORDS MAX)
NEWSLETTER SIGNUP
OTHER THING (50 WORDS MAX)
OTHER THING (50 WORDS MAX)
OTHER THING (50 WORDS MAX)
GLOBAL NAVIGATION AND SERVICE LINKS SEARCH
LOGO AND SLOGAN
MAIN NAVIGATION
CAROUSEL PHOTO
FEATURED THING (3 WORDS MAX)
FEATURED THING (3 WORDS MAX)
SECONDARY SEARCH
SLIDE TITLE (10 WORDS MAX)
SLIDE TEASER (50 WORDS MAX)
THING YOU WANT TO SHOW (100 WORDS MAX)
THING YOU WANT TO SHOW (10 LINKS x 4 WORDS MAX)
THING YOU WANT TO SHOW (100 WORDS MAX)
THING YOU WANT TO SHOW (100 WORDS MAX)
OTHER THING (50 WORDS MAX)
OTHER THING (50 WORDS MAX)
OTHER THING (50 WORDS MAX)
NEWS (5 LINKS x 10 WORDS MAX)
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BTW
image: flickr.com/photos/gregoryjordan
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THANK YOUalberta soranzo | @albertatrebla | wearefriday.com