UCD-Social-Media-Session-Oct26th-2011
42
Social Media Seminar – UCD Keith Feighery: Digital Strategist October 2011
-
Upload
digital-insights -
Category
Business
-
view
583 -
download
0
description
UCD Social Media Session 26th Oct 12011
Transcript of UCD-Social-Media-Session-Oct26th-2011
Social Media Seminar – UCD
Keith Feighery: Digital Strategist
October 2011
www.slideshare.net/kfeighery/ucd-socialmediaoct2011
Career Summary
• Director of Digital Strategy with Digital Insights• 14 Years experience developing and marketing web
and digital applications• Lecturer with DIT on MA in Digital Media
Technologies• Lecturer with Dublin Business School, Griffith
College, Champlain College in Online Marketing and Digital Strategy
Presentation Outline
• The Changing Digital Landscape• Key Social Media Platforms• How to approach using Social Media as a
professional• Case Studies of Organisatons using Social Media• Questions and Answers
Current State of Online Usage in Ireland
Irish Online Stats to Consider
• 77% of all Irish Internet Users use Facebook (approx 2M – 47% population)
• Tops 2 sites visited are Google (38%), Facebook (19%)• Average Irish person spends 18 Hrs+ online each month
– 4 hours 10 mins Facebook– 2 hours 51 mins Google
• 13% Facebook Users Aged 13-17; 55% Aged 18-35;• 90% of 15-24 YO active on Facebook• 47% of all Facebook Users login Daily• 2.1 M Unique Visitors Each Month to YouTube (400M views)• 400K Twitter Accounts – 80K Daily Users• 480K Users on LinkedIn – 31% login weekly (9% Daily)
Time Spent UK
The Changing Digital Landscape
Traditional Marketing Vs Social
Engagement
Proliferation of Channels
Social Media Landscape
What is Social Media?
Platforms that allow the sharing of content with dialogue and feedback channels deeply
embedded in them
For Universities, these platforms are where your peers, students and colleagues
communicate
Do you want to engage with them on these platforms?
Key Social Platforms
• Social/Professional Networks– Facebook & LinkedIn
• Blogging/Micro-Blogging/Lifestreaming– Wordpress, Blogger, Twitter
• Video, Audio & Photo sharing– YouTube, Vimeo– Facebook, Flickr, TwitPic, Instagram
• Mobile– Foursquare, Facebook, Twitter, Yelp
• Documents– Slideshare.net, scribd, docstoc
Overview of Channels and Platforms
YouTube
Podcasts
Have a strategy and plan before you create a professional presence on a platform
Do not rush in without a plan
Success using social channels is predicated on the quality of your content
If you want people to engage you must provide useful and interesting content
Education Use Cases of Social Media
LSE
Vidoes and Podcasts
Facebook Page
Twitter Account
itunes Content
iPhone iTunes Interface
UC Berekely
Video & Podcast Material
Berkeley YouTube Account
Webcasts
iPhone iTunes Interface
Academics using social media
IrishEconomy.ie
Econtalk.org
The Rights Future
Contact Details
Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
086 6070274
Thank You
