Uc reo-presentation
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1 FIND YOUR FREEDOM®11 FIND YOUR FREEDOM®
UNITED COUNTRY’SREO/FORECLOSURE PROPERTYREAL ESTATE SOLUTIONS
11 FIND YOUR FREEDOM®
2 FIND YOUR FREEDOM®
UNITED COUNTRY OVERVIEW Innovating real estate since 1925
More lifestyle real estate experience than any other organization in the U.S. ($2.5 billion annually)
The #1 web marketing company with over 1,700,000 visits per month to our over 1,200 proprietary web sites
More than 600 offices with over 4,000 associates Largest real estate & auction
company in the U.S.
3 FIND YOUR FREEDOM®
U.S. and Global Marketing Campaigns
National Advertising of Properties– Exclusive Catalogs (3)– 3rd Party Relevant Website Advertising (+160)– National U.S. Magazines (65+)– Major U.S. Newspapers (100+)– Cable TV, Radio
Public Relations
Website Development and Implementation
Advanced Internet Marketing
Search Engine Optimization (SEO)
Lead Generation and Management
#1 Ranked Real Estate Franchise & #19 Overall Franchise (2009 Allstar Franchise Ranking, Allbusiness.com)
Recognized by The Wall Street Journal inthe top 1% of all franchises
Over 85 Years of Innovation and Experience in Marketing Real Estate
UNITED COUNTRY OVERVIEW
4 FIND YOUR FREEDOM®
UNITED COUNTRY OVERVIEW The most comprehensive and
effective real estate marketing system in the U.S.
Conventional sales methods Auction services Proprietary database of over
300,000 buyers of lifestyle properties
Proprietary media assets – 3 real estate lifestyle publications– 1,200+ websites
5 FIND YOUR FREEDOM®
UNITED COUNTRY OVERVIEWListing Data 3,272 REO/Foreclosure Property Listings $353M Value of REO/Foreclosure Property Listings
Sales Data $189M Annual REO/Foreclosure Property Sales $1.65M Largest REO/Foreclosure Property Sale $87,813 Average REO/Foreclosure Property Sale
6 FIND YOUR FREEDOM®
UNITED COUNTRY’S REO/FORECLOSUREPROPERTY REAL ESTATE GROUP
8 FIND YOUR FREEDOM®
technology, titlesignage 1031 exchange
on-line print solution
specialty printing
lifestyle media partner
land stewardship and property
marketing
internet optimization agency
land stewardship and property
marketing
on-line auctions
on-line postings
UNITED COUNTRY’S STRATEGICPARTNERS
student leadership
home mortgage
land finance home warranty
agricultural equipment preferred client pricing
equine nutrition
commercial property marketing
national TV and radio marketing
bed & breakfast property marketing
partner
equipment finance
9 FIND YOUR FREEDOM®
UNITED COUNTRY’S BLENDED MODEL OF REALESTATE MARKETING
99 FIND YOUR FREEDOM®
10 FIND YOUR FREEDOM®
TOP RANKED WEBSITE… MORE EXPOSURE FOR YOUR PROPERTIES
• #1 Ranked website in the category– 900,000+ visitors per month– Over 26 minutes average
visit time– 120 million hits per month
• Over 1,200 websites that generate more than double the exposure of your property to buyers across the U.S. and from over 140 international markets
• Extensive advertising on 3rd
party relevant websites
11 FIND YOUR FREEDOM®
EXCLUSIVE REO/FORECLOSURE PROPERTYWEBSITE
12 FIND YOUR FREEDOM®
SEARCH ENGINE INDEXING AT THE LISTING LEVEL
13 FIND YOUR FREEDOM®
Objectives:1. Ensure UC office listings are on the most searched general real estate sites2. Ensure buyer information is protected for UC officesPrimary Sites Google Zillow Trulia Yahoo Homescape UC Custom Lifestyle Sites
Note: These sites are in addition to over 1,200 owned sites and 160 3rd party sites.
AUTOMATIC UPLOADS TO THE BIGGESTREAL ESTATE SITES
14 FIND YOUR FREEDOM®
United Country's iPhone app allows you to:
– Search the nationwide United Country MLS for lifestyle, recreational properties and auctions.
– Search all fifty (50) states and Costa Rica for currentand upcoming Auctions.
– Find Your Freedom by creating your own search to track property you are dreaming about.
– Easily view properties for sale near you along with property details, photos and prices with this powerful new rural real estate tool.
IPHONE APP
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OPTIONAL ENHANCED MARKETINGSOLUTIONSSM
16 FIND YOUR FREEDOM®
PUBLIC RELATIONS
Development of press releases
Follow-up with media outlets to encourage coverage via– Print– TV– Radio– Internet
17 FIND YOUR FREEDOM®
Property falls into receivership and court orders sale
National commercial real estate firm marketed the property for 6 months.
Highest offer received was $8 million dollars
United Country was engaged to auction property after $8 million contract failed to close
Results: Eight active bidders; property sold at auction for $10,265,000
CASE STUDY: NORTHWOODSRESORT
18 FIND YOUR FREEDOM®
Arvest Bank (Wal-Mart) engaged United Country to auction REO assets in Arkansas and Missouri.
290 residential and investment properties
Over 650 prospective buyers in attendance at the live auction.
Results: 160 properties sold the day of the auction; remaining assets were marketed following the auction with the majority closing shortly thereafter
CASE STUDY: ARVEST BANK REO
19 FIND YOUR FREEDOM®
Bank of America engaged United Country to auction REO inventory in St. Louis, Detroit & Lansing, MI.
95 residential and investment properties in St. Louis
29 commercial and investment properties in Michigan
Results: 100% of the inventory was sold at auction in St. Louis. 76% of the inventory was sold at auction in Michigan
CASE STUDY: BANK OF AMERICA REO
20 FIND YOUR FREEDOM®
The Falls Athletic and Tennis Club was once the centerpiece of admitted swindler Benny Judah's country club subdivision
The businesses were sold to help repay losses suffered by victims of a Ponzi scheme Judah ran through his Excel Lease Fund
Receiver retained United Country – Alliance Auction Realty to sell properties at auction
Results: 27 registered bidders. 120 attendees. Sales price of $3.355 Million
CASE STUDY: THE FALLS & TENNIS & ATHLETIC CLUB / LAS BRISAS STEAKHOUSE
21 FIND YOUR FREEDOM®
UNITED COUNTRY: SELECT TIER ONE CLIENTS
Government Financial Organizations
22 FIND YOUR FREEDOM®
More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings
– Exclusive nationally distributed real estate catalogs – National .Com Catalog, Real Estate Sampler, Lifestyle Catalogs &
Business Bulletin– Advertising on the #1 Country Real Estate website and over 1,200
office and UC specialty websites– Internal SEO team and #1 SEO exclusive retained agency
– Regular advertising in over 160 3rd party websites, 65 magazines and 100 newspapers
– Advertise listings 52 weeks a year– Only real estate company to advertise listings nationally
Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation
VALUE TO OUR CLIENTS
23 FIND YOUR FREEDOM®
Property Marketing
DifferentiatedClient
Experience
• US national advertising of properties• Prospect database, direct mail• Magazine, newspaper and TV advertising• Exclusive catalogs and affinity programs
Technology
• #1 Lifestyle Real Estate Website• Continual SEO Optimization• Listing feeds to 3rd party sites• Exclusive website partnerships• Fully automated marketing tools
Ancillary Services Geographic Reach
VALUE TO OUR CLIENTS
24 FIND YOUR FREEDOM®2424 FIND YOUR FREEDOM®
UNITED COUNTRY’SREO/FORECLOSURE PROPERTYREAL ESTATE SOLUTIONS
2424 FIND YOUR FREEDOM®