1.Cool Uniforms and Flying Cars- The Future For Knowledge Workers?
AtleSkjekkeland
Vice President, AIIM
www.aiim.org

2. www.aiim.org
3. Seth Godin:
Its human nature to imagine that the future will be just like the present, but with cooler uniforms and flying cars.
4. Geoffrey Moore and the AIIM Task Force
www.aiim.org/futurehistory
Pictures courtesy of John Newton
5. Systems of Record
6. Building out our core Systems of Record
Systems of Record
Command and control
Transaction-oriented
Data-centric
User learns system
Security is key issue
Source = AIIM and TCG Advisors
7. You Say You Want a Revolution
ConsumerIT
On Fire
Enterprise IT
On Hold
Source = AIIM and TCG Advisors
8. Access
Infinite content, no barriers to entry, no barriers to exit
Communications are any-to-many-to-one
Social networks, blogs, Skype, Twitter
Source = AIIM and TCG Advisors
9. Broadband
Pictures and video are the killer apps
Newspapers and magazines are toast
TV and radio are being reengineered even as we speak
Source = AIIM and TCG Advisors
10. Mobile
PC for the emerging markets
iPhone sets the bar in mature markets
Texting, camera, location-based services
Source = AIIM and TCG Advisors
11. The World is Flat
12. Demographics is destiny.
These guys are retiring
These are the new workers
These are making the purchasing decisions
Facebook Generation
Email Generation
1964
Age 46
1984
Age 26
1948
Age 62
Source: John Newton, Alfresco
13. The CEO Perspective
New Business Priorities
Source = IBM Worldwide Survey of 1,500 CEOs, 2010
14. Reinvent customer relationships
Cluetrain
Manifesto
1999:
Markets are
conversations.
15. 16. Why should you care?
BECAUSE 57% FEEL BETTER SERVED BY COMPANIES THAT CONNECT WITH THEM VIA SOCIAL MEDIA.
Source: 2008 Cone Business in Social Media Study
17. Why is it that I know more about what my High School girlfriend had for dinner than what is going on in my organization?
Tony Zingale, CEO Jive
Build Operational Dexterity
18. I expect to use the same type of networking tools with my business colleagues as I do with my friends and family.
18-30
47%
31-45
37%
>45
31%
Source: AIIM
19. I believe that the wisdom of the crowds improves information quality
18-30
57%
31-45
49%
>45
33%
Source: AIIM
20. A new class of company is emergingone that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organizations reach to customers, partners, and suppliers.
We call this new kind of company the networked enterprise.
21. Source = McKinsey Quarterly, The rise of the networked enterprise
22. The Empowered Era
Source: Forrester
23. A New Set of Requirements
leverage consumer applications proven to augment existing work processes
specifically targeted to business requirements and opportunities
access with only a browserand an internet connection
no reliance on proprietary systems or technology
development based on open industry standards
built upon a semantic web framework
embraces and enables BYOCmodel
no operating system dependency
provides web service capabilities
tuned options formobile devices
no browser dependency
no net cost increase
no desktop footprint
100% cloud ready
http://wordofpie.com/2010/03/04/some-outright-cool-stuff/
24. Evolution of US Federal Technology
25. New Requirements for Information Management
Blurring Inside and Outside the Enterprise
Federation
Social Knowledge
Taxonomy &
Folksonomy
Search Engines
People
Directories
My Identity
E-mail
News & Alerts
Teams & Projects
Feeds
Enterprise Apps
References
Content Repos
& Archives
Source: John Newton, Alfresco
25
26. Systems of Engagement
Systems of Record
27. The Future of Work
The Revolution
Scale collaborative capabilities through systems of engagement
Spotlight falls on the middle of the enterprise organization
Not about getting more efficiency from the bottom
Not about getting better strategic views at the top
Path Forward
Invest in the productivity of knowledge workers and relationship managers

Enterprise Facebook

28. Enterprise YouTube 29. Enterprise Twitter 30. Global presence detection 31. On-demand conferencing 32. Telepresence everywhere 33. Mobile accessto everything 34. Global search 35. Social content management 36. With more revolutionary applications to come . . . . Source: TCG Advisors / AIIM
37. How to implement Social Business?- New free AIIM roadmap
Emergence
Strategy
Development
Monitoring
Participation
Engagement
Governance
Optimization
Want an advance copy? Send an email to askjekkeland@aiim.org
1-Day AIIM Briefing - Learn how your organization can benefit from social processes
38. Thank You!
AtleSkjekkeland, Vice President, AIIM
Connect@
askjekkeland@aiim.org
twitter.com/Skjekkeland
www.facebook.com/skjekkeland