UC Berkeley: 2014 Beverage Alliance Final Report
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Transcript of UC Berkeley: 2014 Beverage Alliance Final Report
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BEVERAGE
ALLIANCE2014 PARTNERSHIP OVERVIEW
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TABLE OF CONTENTS
Co-Branded Logos......................................................................................................4Experiential........................................................................................................................6Merchandise..................................................................................................................24Digital Media..................................................................................................................38Print Media.....................................................................................................................48Signage...............................................................................................................................52Sustainability.................................................................................................................60 Vending & Convenience Stores....................................................................66
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CO-BRANDED LOGOS
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CO-BRANDED
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EXPERIENTIAL
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CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
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CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
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CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
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CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
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CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
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CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
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CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands
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ASUC STUDENT UNIONEvent: Caltopia 2014Product: photo boothQuantity: 550+
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CAL REC SPORTSEvent: Cal Day 2014Activation: product sampling Reach: 7,000+ samples of all brands
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CAL REC SPORTSEvent: Cal Day 2014Activation: product sampling Reach: 7,000+ samples of all brands
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CAL REC SPORTSEvent: Comfort Zone 2014Activation: product sampling and branded bike give-awayReach: 2,000+ samples of all brands
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CAL REC SPORTSEvent: Comfort Zone 2014Activation: product sampling and branded bike give-awayReach: 2,000+ samples of all brands
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SUSTAINABILITYEvent: Caltopia 2014 Activation: student engagementReach: 35,000+
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ASUC STUDENT UNIONEvent: ASUC Student Union Executive Officer Leadership InstituteActivation: product sampling Reach: 125+
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ASUC STUDENT UNION in partnership with SUPERBEvent: Cal Day ConcertActivation: product sampling & co-sponsored concertReach: 5,000+
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ASUC STUDENT UNIONEvent: Topping Out CeremonyActivation: product sampling Reach: 2,000+
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ENVIRONMENT, HEALTH & SAFETYEvent: Lab Safety Equipment Give-AwayActivation: product samplingReach: 7,000+
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MERCHANDISE
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CAL REC SPORTSEvent: Caltopia 2014Product: event t-shirtsQuantity: 4,000+
ATARTS HERE
BerkeleyApt.com
CALTOPIA XIIThank you to our 2014 sponcors:
Thank you to our 2014 premier exhibitors:
Brought to you by
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CAL REC SPORTSEvent: Caltopia 2014Product: Caltopia Love t-shirtsQuantity: 800+
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CAL REC SPORTSEvent: Cal Youth Camps 2014Product: summer camp t-shirtsQuantity: 3,000+
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CAL REC SPORTSEvent: Cal Youth Camps 2014Product: summer camp t-shirtsQuantity: 500+
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CAL ATHLETICSEvent: Gold Out GameProduct: fan t-shirtsQuantity: 12,000+
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CAL ATHLETICSEvent: Cal FootballProduct: fan t-shirtsQuantity: 7,000+
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CAL REC SPORTSEvent: Caltopia 2014Product: promotional give-awaysQuantity: 3,000+
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BEVERAGE ALLIANCE MARKETINGEvent: Shared Marketing FundsProduct: stainless steel cups Quantity: 5,000+
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ASUC STUDENT UNIONEvent: Topping Off CeremonyProduct: water bottlesQuantity: 750+
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ASUC STUDENT GOVERNMENT & GRADUATE ASSEMBLYEvent: Cal Day 2014Product: MugQuantity: 500+
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ASUC STUDENT GOVERNMENT & GRADUATE ASSEMBLYEvent: Cal Day 2014Product: Tote Bags Quantity: 1,200+
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ASUC STUDENT UNIONEvent: Caltopia & Cal Day 2014Product: rally towels Quantity: 5,000+
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ASUC STUDENT UNIONEvent: Cal Day 2014Product & Quantities: 5,000+ rally towels, 2,000+ tote bags, 2,000+ screen wipes, 1,000+ highlighters, 2,000+ chap sticks
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DIGITAL MEDIA
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CAL REC SPORTSChannel: Caltopia 2014 website
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CAL REC SPORTSChannel: Cal Bears Auction website
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CAL REC SPORTSChannel: departmental website – partners page
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CAL REC SPORTSChannel: departmental Twitter
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ASUC STUDENT UNIONChannel: departmental website
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ASUC STUDENT UNIONChannel: Twitter post featuring Chancellor Nicholas Dirks
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ASUC STUDENT UNIONChannel: Twitter post featuring Associate Vice Chancellor & Dean of Students - Joseph D. Greenwell
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CAL ATHLETICSChannel: departmental website
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CAL ATHLETICSChannel: web graphic on departmental website
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PRINT MEDIA
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CAL REC SPORTSEvent: Caltopia 2014Product: event guidesQuantity: 5,000+
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CAL REC SPORTSEvent: Caltopia 2014Product: event guidesQuantity: 5,000+
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CAL REC SPORTSEvent: Caltopia 2014Product: event guidesQuantity: 5,000+
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SIGNAGE
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CAL REC SPORTSEvent: Caltopia 2014Product: event signage
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CAL ATHLETICSEvent: Cal FootballProduct: inflatable bear head
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CAL ATHLETICSEvent: Cal FootballProduct: inflatable bear head
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ASUC STUDENT UNION in partnership with SUPERBEvent: Cal Day Concert 2014Product: event signage
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ASUC STUDENT UNION in partnership with SUPERBEvent: Cal Day Concert 2014Product: event signage
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CAL DININGEvent: campus store promotion
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CAL DININGEvent: campus store promotion
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SUSTAINABILITY
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SUSTAINABILITYEvent: Zero Waste Meals at CalSO 2014Activation: education & zero wasteReach: 10,000+
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SUSTAINABILITYEvent: 2014 Men’s Basketball Recyclemania Game Day ChallengeActivation: student engagement, education and zero wasteReach: 10,000+; achieved waste-diversion rate of 93 percent; won National Challenge
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SUSTAINABILITYEvent: 2014 Men’s Basketball Recyclemania Game Day ChallengeActivation: student engagement, education and zero wasteReach: 10,000+; achieved waste-diversion rate of 93 percent; won National Challenge
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SUSTAINABILITYActivation: UC Berkeley is a member of the Green Sports Alliance
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SUSTAINABILITYActivation: co-branded waste reduction binReach: 4,000+ per day during the academic year
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VENDING AND CONVENIENCE STORES
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CAL REC SPORTS & CAL DININGVenue: Rec Sports Facility Pro ShopReach: 800+ per day during the academic year
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CAL DININGCampus Locations: Sixteen (16)Reach: 30,000+ transactions daily
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BEVERAGE ALLIANCECampus Locations: eighty-eight (88) vending machines
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