Ubiquitous Broadband is NOT a YES or a NO, is a WHEN Raman Abrol Managing Director, CALA July 16...
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Ubiquitous Broadband is NOT a YES or a NO, is a WHEN Raman Abrol Managing Director , CALA July 16 2013
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Transcript of Ubiquitous Broadband is NOT a YES or a NO, is a WHEN Raman Abrol Managing Director, CALA July 16...
Ubiquitous Broadband is NOT a YES or a NO, is a WHEN
Raman AbrolManaging Director , CALA
July 16 2013
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Comverse enables CSP success in the hyper-connected world by enabling service innovation and smart monetization
Smart Customer Interactions & Account Control
Personalized Plans & Offerings
Social Media Enablement
Cross-channel consistency
Multi-Device Messaging
Cloud and SaaS Services
System Modernization & Consolidation
Managed Services
Virtualization & Open APIs
Smart Data Monetization & Analytics
Actionable Intelligence
Value-Based M2M
Converged BSS across all domains
Comverse has bet R&D $$s on following trends
Cross 3G/4G Service Evolution
RCS/joyn
Service and Device-Aware Charging
Smart Data Monetization
4
The World is changing faster than CSP ability to adapt
5
Data demands by the “now” generation are massive
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The Traditional Model
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Core Services Pressure
“OTT VoIP could capture 16% of
voice revenue by 2017 (=$45B!)”
Analysys Mason - Oct. 2011
“CSPs lost $13.9B in SMS revenue in
2011 to OTT alternatives”
Ovum – 2012
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The New Reality
OTT
CSP
2012:
6B Mobile connections
7B population
= 86.7% penetration
Where will new growth come from?
9 (Source: Global mobile statistics 2012)
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Where the growth was thought to be ?
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Customer Experience Expectations Have Changed
Connected tothe Internet
Connected toother people
Connected toother devices
Web-like: RichDiverse
$ponsoredSelf-ServedReal Time
OpenAgile
Social
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The Status of Current Mobile Programs 2011-2015
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“Skyrocket? Maybe the word for mobile data growth is exa-rocket”
Cisco forecasts mobile data in 2016 at 18 times current levels(Source: Cisco VNI 2011)
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2005 – 30 MB
2009 – 1,050 MB
2015 – 14,275 MB
Mobile Data
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Data is the future (& the present) ! Ubiquitous broadband will be non-optional ! How do Caribbean CSPs deliver on
“Ubiquitous broadband” in a profitable manner ?
1515
Comverse innovations to enable Ubiquitous BroadbandWhat’s in it for you and your customers?
For Your CustomersFor You
Multi-Play Bundle Targeted Marketing Segmentation
Hybrid Services Real-Time CampaignsCredit Control
Conditional Awards Conditional Discounts Conditional Promotions
Family Bundle Corporate Bundle Corporate & Personal Bundle
Shared Data BundleSpending Limit Community
Charging
PersonalizationPersonalized Promotions
Usage-Based Awards
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Comverse innovations to enable Ubiquitous BroadbandSmart, Multi-dimensional Policy Decisions
06:59 07:00 07:01 07:02 07:03 07:04
Allow access?
Which priority?
What price?
Offer other services?
Adapt content?
Accelerate Channel?
Policy RulesDevice
Subscriber Profile and Package
Network Status and Load
Application / Service
COMVERSE17
Advanced Data Monetization – Example
Joe
Expire: non roaming Expire: 3 hours Expire: 9 days
• 1GB quota • Up to 1.2Mbps
Silver P1
Roaming Quota 40MB / 2-days
Roaming S1
High quality video / 3 hours
Video S2
Additional 200MB till end of billing
cycle
Quota S3
Joe subscribed to a basic Silver Package P
S
Primary plan Supplementary plan
Joe is out of the country on a business trip Joe wants to watch a live NBA game in HDJoe finished his monthly quota; opted for additional 200MB
Plan transitions are dynamic based on real time triggers
Shared data models (i.e.: primary & supplementary) enable automatic sync between Comverse ONE Product Catalog and Comverse DMM Policy Manager
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Killer VAS | Rogers – Emulating OTT
Converged Inbox
Converged Address Book
Converged Messaging
Advanced Call Management
1919
Killer VAS | Comverse Parental Control
Child Safety Suite protects children from:
• Sexting – messaging explicit images• Textual Harassment/Cyber Bullying – abusive messaging• Inappropriate content such as porn, gambling, etc.• Messaging during school hours (block & store)• Location boundaries (Geofencing)
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Killer VAS | Safe Drive
Response Options:• Voice Message (MMS)• Voice Message (VM)• Call Back (Voice Call)
• Pre-defined SMS
Voice-to-Text and Text-to-Voice for enhanced safety required by law
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Summation
Customer experience will be key determinant of success
Ubiquitous broadband can be a win-win for Caribbean Community and Service Providers
Comverse Continues to Accelerate Innovations to enable smart monetization of broadband &
superior customer experience
Head Office: Wakefield, MA, USA NASDAQ: CNSI
