UberAdvisorsYour ambitions. Our advisors.

The online marketplace connecting high school students and admissions consultants

Pain Points

Pain Point

459:1students:counselor

UberAdvisors Marketplace

Message Exchange

Phone Conversations

Video Conference

Solution

High School Students

Admissions Consultants &

College Students

Product

Instant Q&A

Consultant Rating System

Social Integration

Business Model

Monetization

Free sign-upsPublic High School

StudentsCurrent

Undergraduates

UberAdvisors

Professional Admission

Consultants

Advertisement – Test Prep, For-profit education, student

loans, etc

> $1Bn market for selected

verticals

Domestic $700M market

International> $10Bn market

Professional Admission

Consultants

Pawan Nrisimha, CEO• Intel, Program Manager - Strategy and Operations• Co-founded UberEssays.com and travel freak

Team

Kartik Shah, CTO• Cisco, Software Engineer• Co-founded UberEssays.com and computer geek

Thomas Chuang, CFO• GGV Capital, Senior Analyst• CPA and dog lover

Sameera Gutta, CMO• Box and Twitter, Product Design and Marketing• Social Media Rockstar

Harvey Duan, COO• Co-founded SlickSeats.com and UberEssays.com• Business school drop out wannabe

Competitive Landscape

Static Content Dynamic Answers

Edu-focus

Generic

Life coaches

Barriers to Entry

High School Partnerships

AdvisorRatings

Content & Data

Parent Teacher Association/Organization

Traction: Professional Advisors

Dr. Don Martin, Ph.D.gradschoolroadmap.com

“I like the rating system for consultants, haven’t heard of that before. I am willing to do free webinars for the high-school students”

Jason Ma blogs.forbes.com/jasonma

“I am happy to pioneer as an elite advisor, and also mentor your entrepreneurial team”

Dr. Rachel WinstonIECA member

“what you are doing sounds interesting. I enjoy writing and have numerous publications that I can share on your website”

Independent Educational Consultant Association (IECA) member

20+ years of advising21 on board

Traction: High school students/parents

200+ high-school student sign-ups

Personal conversations

Landing Pages Facebook

Mills High PTO, Burlingame

Pablo Luther, Pres Los Altos school board trustee

Partner: TestPrep NY

12

2013 2014

Brand

2015

Critical mass

Strategy

Tactics

Scale

GTM Strategy

• International markets – China, Korea and India

• Hire international consultants

• Increase student advisors

• International sales-force• Product localization• Mobile App

• Consultants country wide• Public schools on west coast

• A highly intuitive product • Marketing campaigns on

campuses• Event sponsorships• Partnerships with test prep

companies, PTA forums

• Students ambassador program

• Online marketing

• Strategic partnerships• Country wide public high

schools• Student advisors from top

50 universities

Revenue Projections

Ads

Commission from professional consultants (5%)UberAdvisors

Revenue

2013 2014 2015 2016 2017 4m

11m

26m 5m

12m

32m Ads Commissions

284k (Ads only)

1.9m: Commissions1.4m: Ads

Growth Forecast

2013 2014 2015 2016 2017

190k

16k

1m

Customer Lifetime Value

Acquisition cost

$17 $44 $48 $50 $51

$9 $9 $9 $8 $7

Commissions from Consultants

Product Launch I n t e r n a t i o n a l

350

3k

19k

1.2k75k460k

8k

Number of students

Number of consultants

Financing

DEC 2012

Seed Round: $500KPre-money valuation of $1.5M

Milestones:1. Alpha Launch2. Sign up 16K users3. 350 professional consultants onboard

Financing - Subsequent

Q4 2013Series A Preferred: $2.0 – $2.5MPre-money valuation of $8 – 10 MMilestones:

1. Beta release2. Sign up 75K users3. 12K professional consultants onboard

Exit Opportunities

Primarily M&A, with IPO upsidePotential Acquirers: GOOG, FB, YHOO, YELP, EDU, etcExit Comps: EBAY (15x), YELP (10x), AMAZ, OSTKPreliminary Exit Valuation Indicator: 5 – 8x of LTM Rev in Year 5 IRR for Seed Investors: ~ 60% in 3 years through secondary sale to other VCs, or~ > 130% in 5-7 years through M&A

• Back-up

Pro Forma Capitalization Table

Raise on 12/31/2012 1/1/2014 6/30/2015(# of shares) Founders Seed Round % - Post

SeedPreferred Series A

% - Post Srs A

Preferred Series B

Total - as converted

FD % Ownership

Preferred Series B 1,769,118 1,769,118 15%Preferred Series A 1,925,000 20% 1,925,000 16% Common Stock - Seed 1,500,000 20% 16% 1,500,000 13%Common Stock - Founders 6,000,000 80% 62% 6,000,000 51%Options Outstanding 200,000 2% 400,000 600,000 5%Total 6,000,000 1,500,000 2,125,000 2,169,118 11,794,118 100% Valuation - Pre 1,500,000$ $ 8,000,000 $ 17,000,000 Raise $ 500,000 $ 2,000,000 $ 3,000,000 Post $ $ 2,000,000 $ 10,000,000 $ 20,000,000

Use of Proceeds - Seed

Expenses Annual TotalProduct Development: Alpha Launch(Engineer, UI Designer)

$300K

Marketing & Other Overheads(Online marketing expenses, Partnership costs, etc)

$150K

Legal Expenses(Corporate setup, combination of cash and equity)

$15K

“Buffer” (Just-in-case)

$35K

Total Seed to Raise (3 founders, 1 engineer, 1 US designer) $500K

$500K will provide - 12 months cash run rate

Use of Proceeds – Series A Preferred

Expenses Annual TotalProduct Development(Engineers, UI Designer)

$600K

Sales and Marketing(Online marketing expenses, Dedicated sales force, Partnership costs, etc)

$1,400K

General and Administrative(Legal, accounting, etc)

$500K

Total Series A Preferred to Raise $2.5M

$2.5M should provide roughly 12 - 15 months cash run rate