UbaGLU intro june 2013 final_sr

Social Business: Our Perspective

June 2013

©2013 UbaGLU Ltd – All rights reserved 2

Whether Customer or Colleague our expectations have changed


Driven by a communication revolution

Multi-Channel

Multi-Screen

Multi-Network


The impact on business is clear

Knowledge Contained

=

Competitive Advantage

Old World New World

Knowledge Shared

=

Growth

“Companies that outperform their peers are 30 %more likely to identify openness – often characterized by a greater use of social media as a key enabler of collaboration and innovation – as a key influence on their organization.” IBM CEO Study


Growth is impacted by different variables

External information flows

Customers, Suppliers, Partners

Market Share Profit Margin

Internal information

flows

Employee collaboration across levels

Source: The Rise of the Networked Enterprise: Web 2.0 finds its payday. December 2010.

SOCIAL BRAND

SOCIAL ENTERPRISE


In this increasingly fragmented world

Businesses need to understand how to efficiently connect, manage & sustain stakeholder engagement


It’s easy to get distracted


Businesses need to focus on the right things

It should be ï here!

Too often the focus is here ð


We help organisations take advantage of the changing world


Bringing technology & capability together to create impact

Tools Agencies

People Process

= Efficient Effective

Integrated

At UbaGLU, we take a holistic view, ensuring that our customers have the right blend of:

+

+

+ +


Our approach has four core building blocks

Understand Solve Implement Learn

•  TAPP audit (Tools, Agencies, People, Process) - define the current situa.on, current organisa.onal capabili.es and challenges in the context of developing social effec.veness, layered with the industry status quo – your star.ng point

•  Long & Short term digital Strategy & roadmap development

•  Education / Mentoring - driving awareness and understanding of the “art of the possible” across the organisa.on, board level down

•  Guidance or hands-on support & knowledge transfer - whether developing capability and policies, assessing agency or tool suitability or execu.ng ac.vity, our aim is to help clients to become more self sufficient & confident in knowing what ac.ons they need to take to drive their businesses forward

•  Training – workshops training courses/ E-‐learning

•  Measurement - provide a media neutral framework to evaluate performance of communica.ons against objec.ves

Underpinned by our neutral perspective


Leaving you with the strategic backbone your business requires

VISION & LEADERSHIP

Activate, collaborate, learn

& share

TAPP* ORGANISATIONAL

RESOURCES

*TAPP = Tools, Agencies, People, Process

AGILITY

MOTIVATED EMPLOYEES

GREAT BRANDS, PRODUCTS &

SERVICES

INTERNAL

EXTERNAL

ENGAGED AUDIENCES

INNOVATION

Creating the backbone for a networked organisation


Why UbaGLU?

•  Our background is client-side – we understand the challenges an organisation faces from budget choice and stakeholder influence through to company-wide culture and tool & process adoption.

•  We’ve been at the sharp end of the social and

digital revolution from the start – the original team behind the digital strategy at Cadbury we led the business to experiment with and learn from activity such as the Social phenomenon “Bring Back Wispa” and the viral success of the Cadbury Dairy Milk “Drumming Gorilla” in 2007. Our digital journey began in 1996

•  Our perspective is totally neutral – ensuring our recommendations meet our clients’ needs


“The breadth of insight and expertise that the team at UbaGLU have delivered has exceeded our expectations. Their comprehensive research outputs, clearly articulating current and future requirements, have enabled us to set the agenda well with our key stakeholders across the University. We have consistently been impressed with what UbaGLU deliver and how they deliver it - they are a delight to work with!” Serena Darling, Head of Brand Communications, King's College London “UbaGLU’s approach to strategy development is refreshing - genuinely neutral and pragmatic. They helped us see the bigger picture, avoid pitfalls and develop a roadmap for internal and external benefit. Their service is broad-ranging, creative and provides a sustainable customer-centric way forward. They regularly exceed our expectations “ David Brosse Head of Digital Marketing Strategy, David Lloyd Leisure “UbaGLU show a real knowledge of the fragmented yet connected nature of online” Andraea Dawson-Shepherd, SVP Global Corporate Communication & Affairs, Reckitt Benckiser plc “UbaGLU provided a pragmatic and practical framework from capability and structure through to tools and tactics enabling us to make tangible decisions, gather insights and be self-sufficient” Carol Flint, Head of Brand, The JordansRyvita Company

What our clients say

[email protected] [email protected] [email protected]

Tel: +44(0)1865 980240 www.UbaGLU.com

jossmith francesdovey simonrogers

@UbaGLU

UbaGLU intro june 2013 final_sr

Business

Transcript of UbaGLU intro june 2013 final_sr