DATA-DRIVENE-COMMERCE

Luiz Tângari Serial tech entrepreneur in his fourth cycle. Former partner at the leading Brazilian mobile app developer which sold to the second biggest media group in Brazil – RBS.Board member and partner at Confrapar (local early stage fund), angel at a few startups. BS in Electrical Engineering at best university in Brazil.

CTO of Samba Tech for 4 years, a DFJ funded and top Brazilian startups (Always On Global 250 Top Private Companies 2012).For about 10 years, distinguished engineer and manager in a couple of large tech companies (including Motorola Mobility). Fernando has a BS in CS from UFMG (best CS university on Brazil).

Fernando Campos

Founders

Igor EtoFelipe Domingues

GuilhermeBarbosa

Marcelle Xavier

GustavoRauber

FabrícioAraújo

GabiMendes

Team

EderMartins

Mission

The retail business is migrating to the web at full throttle. The digital environment is much more dynamic. The numbers are huge. Decisions that used to be made in weeks now have to be made in minutes. The competition on this environment de-mands software tools that go way beyond platforms and storefront management.

On modern e-commerce: pricing, promotions, media bidding and channel building require triggers and processes controlled by smart software capable of dealing with

all the hard data and predict the behavior of the business in various scenarios.

The problem

On the digital retail, the

competition tends to focus on price,

lowering the profit margins.

An ever-changing ecosystemaffects consumer behavior and makes it impossible to predict

based on currently available tools.

A price intelligence

platform is a must-have for

players in the new e-commerce.

Competitors pricing;

Cost of acquisition per channel;

Alternative products;

Product sales history.

The product

UAIZO is focused on an easy to use SaaS big-data pricing automation tool

for e-commerce.

It processes retail’s internal data (consumer behavior and margins) and landscape

gathered data (tens of millions of competitor’s SKU’s pricing

points and landing pages)

Correlates it in real time to build a model capable of

choosing the best price point for each product, maximizing

margins and volume.

The software is able to set the optimal price for

maximize margin and volume for e-commerce.

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Few alfa version screen shots

Differentiation factors

Zero-cost setup enables costumer acquisition with

minimal friction.

“Out of the box” integrated to Magento, Shopify and

Bigcommerce.

Real time tracking tens of millions of products pricing

points.

Optimized pricing algorithm.

UI is simple and intuitive, requiring minimal training.

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The digital retail is becoming intensive in optimization tool: internal search, cross-selling recommendation engines and intelligent pricing

are a must have.

Technology Outsourcing Players of all sizes tend to outsource critical technology to experts.

Performance based on revenue models

A research with the biggest players in Brazil showed that, in average, 5% of the raw margin is spent on optimization tools. It represents 1% to 0,1% of the overall e-commerce revenue: a huge market worldwide.

Addressable market

Market

Market •360 pi•Upstream Commerce•Bandview•ChannelIQ

It’s a pragmatic market: the purchase decision is focused on the product with the best performance.

Sales strategy based on Sales

Process Enginering that brakes the sales

effort into a few controllable steps that can be performed by specialized people.

Zero setup cost. Plug & play product,

that enables trials sign ups, speeding

the sale cycle.

Best of breed technology,

tens of millions of product’s price points monitored in real time

by a distributed network of servers.

Strategies

Smart pricingA predictive analysis engine capa-ble of modeling the sales behavior of products in many scenarios.

Tech team Team of data scientists experts in Big Data, machine learning and predictive analysis from UFMG (top Brazilian CS university).

Product MachSemantic analysis software capable of finding the same product in multiple e-commerce websites.

Real time trackingDistributed crawler that keeps up with tens of millions of price points on multiple channels and verticals.

The technology

Uaizo Price

Thanks for your time,Luiz Tângari

luiz@uaizo.com