UAI Powerpoint - Josemaria Villanueva
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Transcript of UAI Powerpoint - Josemaria Villanueva
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Java Chip Caf
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Brief Details About Respondent
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Business Description
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Business Description
University-Based
Employment
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Value Proposition
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Perceived Revenue Streams
Coffee
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Business ProcessPurchasing of the Beans
Purchasing of Physical Key Resources
Hiring and Training of EmployeesMaking of Product and Quality Control
Product Selling
Promotion of the Products and the Business
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Pricing Model
Products
Brewed Coffee Php60.00
Cappuccino Php100.00
Caffe Latte Php100.00
Caffe Mocha Php90.00
Caffe Americano Php75.00
Brewed Iced Tea Php75.00
Frappe Php105.00
Pastries Php50.00 - 120.00
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Business Name
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Funds
Capital: P470,000.00
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Survey Objectives
Target Market
Different Products
Different Competitors
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Respondents
Sampling Technique
56 (Fifty-six)
Stratified Sampling
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Size of Relevant Market and Targeted Shares:
Given: 8,000 - students (college, high school, elementary) and faculty (teaching and non-teaching)
70% - students and faculty ranging from ages 16 - 40
45% - coffee drinkers
96% - willing to buy
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Relevant Market
8,000 x 70% = 5,600 students and faculty
Population = 5, 600 x 45% coffee drinkers x 96% willing = 2,420 students and faculty
Frequency = (4 x 18%) + (2 x 4%) + (1 x 78%) = 2.3 times a month
Average Price of Purchase = (45 x 7%) + (75 x 25%) + (125 x 18%)
+ (175 x 36%) + (205 x 4%) = 115.6 average price
Population x Frequency x Average Price of Purchase =
2,420 x 2.3 x 115.6 = 643,429.6 (Relevant market in Peso Value per month)
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Target Share
Estimated Profit Monthly / Relevant market in Peso Value =
Php74,000.00 / 643,429.6 = 11.5% Target Share
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Competitive Information
Different names of the coffee shops
ADVANTAGE
Imported Products
DISADVANTAGE
Coffee shops around are known
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Results of Survey1. Age
Age Number Percentage
11 - 15 3 5%
16 - 20 16 29%
21 - 25 21 38%
26 - 30 8 14%
31 - 35 4 7%
36 - 40 4 7%
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2. Gender
Gender Number Percentage
Male 26 46%
Female 30 54%
3. How much is your weekly allowance?
Allowance Number Percentage
P250 and below 8 14%
P251 - P500 10 18%
P501 - P750 10 18%
P751 - P1,000 14 25%
P1,001 and above 14 25%
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4. What is your current occupation?
Occupation Number Percentage
Student 42 75%
Employed 12 21%
Self-Employed 1 2%
Unemployed 1 2%
5. Are you regular coffee drinkers?
Number Percentage
Yes 25 45%
No 31 55%
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6. What coffee shops are you aware of?
Coffee Shops Number Percentage
Starbucks 54 96%
CBTL (Coffee Bean and Tea Leaf) 28 50%
Bos Coffee 18 32%
Dunkin Donuts 46 82%
Seattles Best Coffee 28 50%
Figaro 44 79%
Other 10 18%
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7. How often do you go to coffee shops?
Number Percentage
Weekly 10 18%
Every 2 weeks 2 4%
Every month 44 78%
Never 0 0%
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8. Which coffee shop do you normally go to?
Coffee Shop Number Percentage
Starbucks 34 61%
CBTL (Coffee Bean and Tea Leaf) 0 0%
Bos Coffee 0 0%
Dunkin Donuts 12 21%
Seattles Best Coffee 0 0%
Figaro 0 0%
Other 10 18%
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9. Why do you normally go to these coffee shops?
Starbucks Percentage Dunkin Donuts Percentage Other Percentage
Relax 32% Affordable 100% Affordable 60%
Near School 12% Tastes good 100% Tastes good 40%
Quality Coffee 68% Relax 70%
Favorite 21% Live shows 10%
Because offriends andrelatives
12%
Accessible 12%
Cozy Atmosphere 46%
Quick Service 28%
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11. What items do you normally buy?
Product Number Percentage
Coffee Products 46 82%
Tea 18 32%
Milkshake 12 21%
Pastries 28 50%
Other 8 14%
12. What keeps you busy in a coffee shop?
Activity Number Percentage
Drinking Coffee 34 61%
Studying 30 54%
Meeting 22 39%
Passing time 38 68%
Other 8 14%
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13. What factors do you take into mind whengoing to a coffee shop?
Factors Number Percentage
Taste of the coffee 34 61%
Freshness of the products 32 57%
Variety of products 24 43%
Price 36 64%
Ambience 54 96%
Friendly Atmosphere 42 75%
Convenience 42 75%
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14. Would you be willing to try out a differentcoffee shop besides the already mentioned
outlets?
Response Number Percentage
Yes 54 96%
No 2 4%
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Problems Encountered
Respondents were from Baguio
Online Survey
Tabulating Opinion
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Conclusion
Executing this business would be possible in
the near future
Learned a lot through this whole process