UAH Graphic Standards Manual · UAH Graphic Standards Manual. 2 Introduction The logo and identity...
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UAH Graphic Standards Manual
Transcript of UAH Graphic Standards Manual · UAH Graphic Standards Manual. 2 Introduction The logo and identity...
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UAH Graphic Standards Manual
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IntroductionThe logo and identity graphics for The University of Alabama in Huntsville have been revised to establish consistency in branding campus-wide and to create a consistent brand experience for the university.
Primary Logo
The preferred primary logo format is shown (left).
Never stretch it out of proportion, rotate it, or screen
it. Never try to recreate the logo. Use only approved
logo files. The UAH mark should never be used alone.
Official Colors
The Pantone colors should be used when printing
stationary items. When a Pantone color is not
available, the CMYK mix may be used. The HEX value
is for screen display only.
mark
logo
logotype
C 100 r 0 HeX #0077C8 m 31 g 119 y 0 B 200 k 0
PMS 3005C
PMS BLACK
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Space and Size Requirements
Minimum Size Requirements
For legibility, the total width of the logo should not
be smaller than 1.5 inches.
Space Requirements
A minimum of negative space equal to the height of
the university name is required to avoid crowding. For
example, x equals the boundary of closest acceptable
element represented by gray box.
1.5”
X
Clear ZoNe: HeIgHt oF letterS IN “tHe UNIVerSIty oF alaBama IN HUNtSVIlle”
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Approved One Color and Grayscale LogoOccasionally a grayscale version of the logo may be required from a vendor for black and white printing
(as in a newspaper). The approved grayscale version is shown below. The logo may also be reversed out
in white if the background is dark enough.
100% PANTONE 3005C 100% BLACK
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Wrong logotype - incorrect typeface
Unacceptable Logo Use
Wrong color Stretched out of proportion
Do not rotate Too small - smaller than 1.5”
Logo too crowded - observe minimum negative space
T H E U N I V E R S I T Y O FA L A B A M A I N H U N T S V I L L E
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Logo Use on Color BackgroundThere are times when the logo appears on a photograph or colored background. It is important to use the correct version
of the logo in these situations so the UAH logo remains impactful.
•Tier1nationaluniversitydesignationbyU.S.News&WorldReport
•RatedverycompetitivebyBarron’sProfilesofAmericanColleges
•Citedamongnation’stopresearchuniversitiesbytheCarnegieFoundationfortheAdvancementofTeaching
•Fourresearchprogramsarerankedinthetop10inthenationand14inthetop20,accordingtotheNationalScienceFoundation
WWW.UAh.edU
AD_UAH_Delta Sky_4.22.13_4c.indd 1 4/22/13 9:05 AM
ExAmPLE 1 ExAmPLE 2
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PMS WARM GRAY 4 CMYK: 11 13 15 27
PMS WARM GRAY 6 CMYK: 14 19 21 39
PMS 431 CMYK: 45 25 16 59
PMS 3005CCMYK: 100 31 0 0
RGB: 0 119 200
HEX: #0077C8
BLACK
Color Palette
PrimAry sECONdAry
PMS 293 CMYK: 100 69 0 4
PMS CYAN CMYK: 100 0 0 0
PMS 427 CMYK: 7 3 5 8
PMS 115 CMYK: 0 6 87 0
PMS 288 CMYK: 100 80 6 32
PMS 429 CMYK: 21 11 9 23
PMS COOL GRAY 10 CMYK: 40 30 20 66
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TypographyAvenir is the only logo typeface. It is a sans-serif face with many weights appropriate for everything from titles to body copy.
If you do not have access to Avenir you may substitute Helvetica, Arial, or Helios for official stationary.
Avenir Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Avenir Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Avenir Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Avenir Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Avenir Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
AaBbCc0123
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University StationeryLETTErhEAd
Office of the President 370 Shelbie King Hall t 256.824.6340
Huntsville, AL 35899 f 256.824.6538 [email protected]
Office of Admissions
117 Engineering Building
Hunstville, AL 35899
t 256.824.2773
f 256.824.2255
www.uah.edu
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Office of the President370 shelbie King hallhuntsville, Alabama 35899
University Stationery
370 Shelbie King HallHuntsville, AL [email protected]
Robert A. AltenkirchPresident
Michael Anderson, Ph.D., P.E. / Associate Professor
Department of Civil and Environmental EngineeringS240 Technology Hall, Huntsville, Alabama 35899t 256.824.5028 / f 256.824.6724 / [email protected]
Robert A. Altenkirch President
370 Shelbie King Hall
Huntsville, Alabama 35899
t 256.824.6340 / f 256.824.6538
David Berkowitz, Ph.D.Associate Dean / Professor of Marketing Department of Management & Marketing368 Business Administration Building256.824.6592 / [email protected]
ENvELOPE ANd BusiNEss CArds
TwO - sidEd(optional)
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Promotional Logo
AdvErTisiNg sPECiALTy iTEms/sigNAgE/CLOThiNg
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For additional information, please contact:Office of Marketing and Communications256.824.6414 or [email protected]
