UAE Phase 4 Presentation
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Transcript of UAE Phase 4 Presentation
United Arab EmiratesTahliah D’Ottavio, Daniela Espinoza, Lauren Lang, Nazel Malhani,
Connor McNally
Phase IV: mARKETING plAN
Agenda
● Product ● Marketing Plan● Sales Forecast ● Conclusion
Product● A savory or sweet granola bar offered in three flavors for varying preferences● A healthy snack full of nutritious ingredients that will satisfy hunger and
provide energy● The flavors of the granola bar will reflect the traditional Arabic snacking and
dessert foods
The Market● First introducing the products in Dubai and Abu Dhabi because of their large
population of 2.415 M and 1.145 M respectively. ● These cities offer great infrastructure facilitating transportation
Target Market● Ages of 22-45 ● Both men and women with disposable income ● Health-conscious ● Enjoy:
○ Traveling○ Live an active lifestyle○ Have an established career where convenience is a main priority
Marketing Objectives● Educate & Persuade
○ Penetrate our target market○ Educate them about our product ○ Convince them to try it
● Advertising ○ Product position○ Product message, “Nutrition for sustained energy”
● Year 1 vs Years 2,3,4,5
Media Mix● Broadcast Media
○ Television○ Radio
● Digital Media○ Internet○ Social Media
Sample Broadcast Media
Sample Digital Media
Sales Promotion ● In-store sales promotion in Hypermarkets & Convenience stores
○ Free sample & Coupon of Clif Bars
● Stimulate trialability & create brand awareness ● Hypermarkets: Carrefour, Spinney’s & LuLu● Convenience stores: Carrefour City, LuLu Express & 24 seven
Suggested Retail Price Cost of Goods
Retail Margin
Manufacturers Selling Price
Tariffs Retail Cost
Suggested Retail Price
$. 30 35% $6.00 5% $3.9 $6.30
AED 1.10
AED 22.04
AED 14.33
AED 23.14
Suggested Retail…………….$6.00Retail Margin…………35%Cost 6 x (1-.35) = 6x .65 = 3.90MFR Selling price……………$3.90Discount Allowed (10%)…… $.39Net Sales……………………………$3.51COG ( 6 x .30)……………………..$ 1.81Gross Profit…………………………$ 1.17
Sales Forecast Years 1-5
Income Statement
Conclusion ● We offer a healthy alternative to snack bars with better taste that highlights
our authentic and organic ingredients○ The bars will feature traditional flavors of Emirati cuisine that other bars
do not use.● There is a growing trend of eating organic and becoming healthier in UAE
Thank you!Any questions?