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Transcript of Typography I Process Book
Process Book
Laura WaltersTypography IWinter 2013
Project 1:1Use the words rest/calm and motion/activity as a communication goal or intent. Using as few as five parts but no more than 25 create interesting compositions that utilize those words within a ten inch square. Do not scale provided form. You may repeat and overlap parts to create a pleasing composition. For each word, do six different studies. Use a good comprehensive dictionary to familiarize yourself with the different meanings and connotations each word can have.
Form and Meaning
CUT & PASTE
DIGITAL REVISIONS
FINAL
FINAL
FINAL
FINAL
FINAL
FINAL
Project 1:2Scale & Shape & PlayUsing the same two concepts (motion, rest) create 12 new composi-tions including scale changes to the geometric elements used in the previous step. Add as many new sizes as you need to communicate your message. Remember that your field size is still a 10 inch square. Consider the very large to the very small. Again like before, the shapes can touch, and overlap.
CUT & PASTE
DIGITAL REVISIONS
FINAL
FINAL
FINAL
FINAL
FINAL
FINAL
Project 1:3Incorporating TypeChoose one composition each for rest and calm from part two. Choose a “rule” from the 20 rules of making good design in the front of your Design Elements textbook. You can choose one rule that you use on both com-positions OR you can choose two rules, one for each composition. Using the Helvetica LT Standard, number, rule, and paragraph explanation from the book, incorporate the type into your compositions. Make three varia-tions for each composition for a total of six explorations.
2Oooh...Neat!
But what exactly is it?
Communicate —
-- 2
Oooh...Neat!
But what exactly is it?
Communicate —
---
2Oooh...Neat!
But what exactly is it?
Communicate—
-
Be decisive.
14-
-
-
14
Be dec
isive
.
14
Be dec
isive
. 14
INTEGRATION OF TYPE
2Oooh...Neat!
But what exactly is it?
-
-
Communicate —
Be decisive.
4- 1
REVISIONS
2Oooh...Neat!
But what exactly is it?
-
-
Communicate —
FINAL
Be decisive.
4- 1
FINAL
Be decisive.
4-
-
1
FINAL
2Oooh...Neat!
But what exactly is it?
-
-
Communicate —
FINAL
Project 2Connecting Lines and Dots to Letterforms and LanguageExplore and demonstrate an understanding the proportional strategies outlined in the textbook Design Elements A Graphic Style Manual including Law of Thirds, Musical Logic and Mathematical Logic. Furthermore, explore and demonstrate an understanding of the organizational studies including distinguishing, clustering, aligning, overlapping, layering and bleeding. Finally, explore and demonstrate a preliminary understanding of working with typography in a 2d space employing concepts related to composition, form and meaning such as content, format, positive and negative, and clarity and decisiveness. Using one of the three essays provided, select a keyword/four word phrase and as much of the text or as little as you need to create an interesting visually engaging composition.
CUT & PASTE
Curiosity
leadsto
grow
thI am convinced that relentless curiosity is an essential trait in a designer. Growth brings new horizons and, inevitably, dues.
game, not sitting on the sidelines.
When you stop having to pay dues, it is just the right time to look for new things to do that come with a new set of dues. gr
owth
I
might
fail.Having it all buttoned up,
it means
That can often mean sta
rting over and not
having it a
ll buttoned up.
It means that there are probably people much better at this new thing
confused for awhile.
This kind of ris
k-takin
g involves p
utting
in extra effort, l
ong hours of due
diligence, probably disa
pointing people
along the way, then fin
ally beginning to
get it right.
It is this jo
urney that I t
hink of as p
aying dues.
Curiosityleadsto
growthI am convinced that relentless curiosity is an essential trait in a designer.
Growth brings new hori-
zons and, inevitably, dues.
game, not sitting on the sidelines.
When you stop having to pay dues, it is just the right time to look for new things to do that
come with a new set of dues.
Curiosityleads togrowthI am convinced that relentless curiosity is an essential trait in a designer.
Growth brings new horizons and, inevitably, dues.
gam
e, n
ot s
ittin
g on
the
sidel
ines
.
When you stop having to pay dues, it is just the right time to look
for new things to do that come with a new set of dues.
I might
fail.
Having it all buttoned up, it means
The fun of life is pushing the
That can often mean starting over and not having it all buttoned up.
and perhaps even be a little lost and confused for awhile.
This kind of risk-taking involves putting in extra effort, long hours of due diligence, probably
disapointing people along the way, then finally beginning to get it right.
fail.
paysome
dues.
Early in design career everyone ought to expect to
Dues look like extra effort, patiently
happy attitude and boundless energy (no mater what) all in the pursuit of excellence.
Keep this up and bigger, better opportunities get presented.
As a result, perhaps mastery occurs.
Keep on working hard and smart, and your peers might recognize that mastery.
Curiosity
leadsto
growthGrowth brings new horizo
ns and, in
evitably,
dues.When yo
u stop
having to pay
dues, it is
just
the right tim
e to
look for n
ew
things to do that
come with a new
set of dues.
I am convin
ced that relentless
curiosity is
an essential tra
it in a desig
ner.
growthPay
some
dues
.
That can often mean starting over and not having it all buttoned up. It means I might fail. It means there are probably people much better at this new thing than I am,
perhaps even be a little lost for awhile.
20 years since I graduated from art school and got my first job in graphic design.
Early in a design career everyone ought to expect tp pay some
dues. Dues look like extra effort, patiently
lead, having a happy attitude and boundless
energy (no matter what) all in the pursuit
of excellence.
Keep this up, and bigger, better opportunities get presented. As a result, perhaps mastery occurs.
paysome dues
It means I might fail. It means there are proba-bly people much better at this new thing than I
be a little lost for awhile.
over 20 years since I graduated from art school and got my first job in graphic design.
Dues look like extra effort, patiently following
boundless energy (no matter what) all in the pursuit of excellence.
Keep this up, and bigger, better opportunities get presented. As a result, perhaps mastery occurs.
Early in your design career, everyone ought to expect to pay some dues.
It can often mean starting over and not having it all buttoned up.
Inyourheart
know.
At that point a choice happens
The more experience you get,
get comfortable or keep pushing yourself.
the less inclined you might be to try to branch out and change.
and the better you become at your craft,
You might want to just rest on your laurels and pretend that you are challenged,
do something about it.
might
fail
Having it all buttoned up, it means I
That can often mean starting over and not having it all buttoned up.
be a
littl
e lo
st a
nd c
onfu
sed
for a
whi
le.
This kind of risk-taking involves putting in extra effort, long hours of due diligence,
probably disapointing people along the way, then finally beginning to get it right.
Inyourheart
knowI continue to evolve and expand what my job actually is.
All of which means there is some kind of new learning
curve involved.
Learning new things always means paying dues somehow,to somebody,
for something.
As a result, perhaps mastery occurs.
A happy attitude and boundless energy.
2Oooh...Neat!
But what exactly is it?
-
-
Communicate —
DIGITAL REVISIONS
Curiosityleadsto
growth
I am convinced that relentless curiosity is an essential trait in a designer. Growth brings new horizons and, inevitably, dues.
game, not sitting on the sidelines.When you stop having to pay dues, it is just the right time to look for new things to do that come with a new set of dues.
FINAL
might
fail.Having it all buttoned up,
it means
That can often mean sta
rting over and not
having it a
ll buttoned up.
It means that there are probably people much better at this new thing
confused for awhile.
This kind of ris
k-takin
g involves p
utting
in extra effort, l
ong hours of due
diligence, probably disa
pointing people
along the way, then fin
ally beginning to
get it right.
It is this jo
urney that I t
hink of as p
aying dues.
FINAL
Curiosityleadsto
growthI am convinced that relentless curiosity is an essential trait in a designer.
Growth brings new hori-
zons and, inevitably, dues.
game, not sitting on the sidelines.
When you stop having to pay dues, it is just the right time to look for new things to do that
come with a new set of dues.
2Oooh...Neat!
But what exactly is it?
-
-
Communicate —
FINAL
growth
Curiosityleads
togrowthI am convinced that relentless curiosity is an essential trait in a designer.
Growth brings new horizons and, inevitably, dues.
gam
e, n
ot s
ittin
g on
the
sidel
ines
.
When you stop having to pay dues, it is just the right time to look
for new things to do that come with a new set of dues.
FINAL
I might
fail
Having it all buttoned up, it means
The fun of life is pushing the
That can often mean starting over and not having it all buttoned up.
and perhaps even be a little lost and confused for awhile.
This kind of risk-taking involves putting in extra effort, long hours of due diligence, probably
disapointing people along the way, then finally beginning to get it right.
FINAL
paysome
dues.
Early in design career everyone ought to expect to
Dues look like extra effort,
lead, having a happy attitude and boundless energy (no mater what) all in the pursuit of excellence. Keep on work-ing hard and smart, and your peers might recognize that mastery. Keep this up and bigger, better opportunities get presentedAs a result, perhaps mastery occurs. .
FINAL
Less is
Start simply and go from there
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “eleva-tor version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if you’re looking at the big implica-
audiences that inhabit it — well, maybe you want to start with
then scaled, torqued, re-examined but that originates as a more
immediate interventions: less stuff, fewer fonts, smaller expres-sions. Start simply, and go from there. There’s plenty of time to get complicated later. With structure comes freedom. And freedom, let’s not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, what you’re doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So here’s what you do: never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else can be done. And don’t be afraid to start small. You’ll get there, eventually. And when you do? Send somebody a thank you note.
MOREchange
FINAL
Curiosity
leadsto
growthGrowth brings new horizo
ns and, in
evitably,
dues.
When you sto
p having to pay d
ues, it is
just the rig
ht time to look fo
r new
things to do that co
me with a new set of dues.
I am convin
ced that relentless
curiosity is
an essential tra
it in a desig
ner.
FINAL
growthPay
some
dues
.
That can often mean starting over and not having it all buttoned up. It means I might fail. It means there are probably people much better at this new thing
Early in a design career everyone ought to expect tp pay some dues. Dues look like extra effort, patiently
a happy attitude and boundless energy (no matter what) all in the pursuit of excellence. Keep this up, and bigger, better opportunities get presented. As a result, perhaps mastery occurs.
FINAL
paysome dues
It means I might fail. It means there are proba-bly people much better at this new thing than I
be a little lost for awhile.
over 20 years since I graduated from art school and got my first job in graphic design.
Dues look like extra effort, patiently following
boundless energy (no matter what) all in the pursuit of excellence.
Keep this up, and bigger, better opportunities get presented. As a result, perhaps mastery occurs.
Early in your design career, everyone ought to expect to pay some dues.
FINAL
Inyourheart
know.
At that point a choice happens
The more experience you get,
get comfortable or keep pushing yourself.
the less inclined you might be to try to branch out and change.
and the better you become at your craft,
You might want to just rest on your laurels and pretend that you are challenged,
do something about it.
FINAL
might
fail
Having it all buttoned up, it means I
That can often mean starting over and not having it all buttoned up.
This kind of risk-taking involves putting in extra effort, long hours of due diligence,
FINAL
Inyourheart
knowI continue to evolve and expand what my job actually is.
All of which means there is some kind of new learning
curve involved.
Learning new things always means paying dues somehow,to somebody,
for something.
As a result, perhaps mastery occurs.
A happy attitude and boundless energy.
FINAL
Project 3Other Forms of Visualization
Read the entire text entitled Open Letter to Design Students Everywhere, by Jessica Helfand. Highlight interesting passages that represent insightful concepts as a young student in design. From your highlighted passages, develop a Headline to be used in a piece of communication. Develop a Sub Head to be used in a piece of communication. Finally select about 250-300 words of this 1135 word document. These are the three main elements you will be working with to establish a clear visual hierarchy. The use of propor-tional strategies and organizational strategies should help establish how the eye moves, what it see/reads first, what it see/reads second etc. Your type must be readable but interesting and compelling. It should also have some logic or syntax. Consider how the eye moves around the page follow-ing the visual hierarchy you have established. Helvetica, Futura, Univers, and Franklin Gothic are the only typefaces to be used.
THUMBNAILS
THUMBNAILS
THUMBNAILS
THUMBNAILS
THUMBNAILS
THUMBNAILS
Start simply and go from there.
FOCUS
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and
-ing at the big implications of the big world of big public space and the big, undefined audiences that inhab-it it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interven-tions: less stuff, fewer fonts, smaller expressions. Start simply, and go
get complicated later. With structure
not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us,
enlighten and change and impact the world in millions of
meaningful and glorious ways. Your education will not end the day you graduate: on the contrary,
learning how to learn, and how to think, and how to
visualize the ideas that perco-
you do: never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining
there, eventually. And when you do? Send somebody a thank you note.
Less
is
MORE
Start simply and go from there
So here it comes, with apologies for the been-there-do-ne-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if you’re looking at the big implications of
audiences that inhabit it — well, maybe you want to start
Less with regard to less immediate interventions: less
go from there. There’s plenty of time to get complicated later. With structure comes freedom. And freedom, let’s not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, what you’re doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So here’s what you do: never stop thinking.
looking, imagining what else can be done. And don’t be afraid to start small. You’ll get there, eventually. And when you do? Send somebody a thank you note.
Start simply and go from there changein meaningful and glorious ways.
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitious-ly framed, but not one speck less ambitious in its intellectual
at the big implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organ-ism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and go from
what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end
learning how to learn, and how to think, and how to visualize
never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else can be
eventually. And when you do? Send somebody a thank you note.
OPENOPENyourself
UPto think b
roadly &
widely
So here it co
mes, with
apologies for th
e been-there-done-th
at
sound of th
e follo
wing disclaim
er: less,
in fa
ct, is
more. Less
in the
sense
of fewer w
ords to descr
ibe your id
ea. (Refer to
“eleva
tor
version,” a
bove.) Less
in the se
nse of le
ss ambitio
usly fra
med, but
not one sp
eck le
ss ambitio
us in its
intelle
ctual ri
gor and its
craft
and clarity
and intent: s
o if you’re
looking at th
e big implica
tions o
f
the big world of b
ig public sp
ace and th
e big, undefin
ed audiences
that inhabit i
t — well,
maybe yo
u want to st
art with
something m
ore
specif
ic, as a
module th
at can be defin
ed and then sc
aled, torqued,
re-examined but th
at orig
inates as a
more sp
ecific
and contro
lled
organism. L
ess with
regard to
less
immediate in
terventio
ns: less
stuff,
fewer fonts,
smalle
r exp
ressions. S
tart sim
ply, and go fro
m
there. There’s p
lenty of ti
me to get c
omplicated la
ter. With
struc-
ture comes f
reedom. And fre
edom, let’s
not forget, i
s what e
duca-
tion is
all about. I
t is a great ti
me to be a st
udent. Go out a
nd make
great things, t
hings that h
elp us, inform
us, enlig
hten and change
and impact
the world in
milli
ons of m
eaningful and glorio
us ways.
Your e
ducatio
n will not e
nd the day y
ou graduate: on th
e contra
ry,
what you’re
doing is learning how to
learn, a
nd how to th
ink, and
how to vis
ualize th
e ideas t
hat perco
late in yo
ur brain. S
o here’s
what you do: n
ever stop th
inking. Never s
top asking questi
ons.
Never, never s
top reading, lo
oking, imagining what e
lse ca
n be
done. And don’t b
e afraid to
start s
mall. Yo
u’ll get th
ere, eventually.
And when you do? Send so
mebody a th
ank you note.
FREEDOMSo here it comes, with apologies for the been-there-done-that sound of the following
disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea.
(Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not
one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if
undefined audiences that inhabit it — well, maybe you want to start with something more
specific, as a module that can be defined and then scaled, torqued, re-examined but that
originates as a more specific and controlled organism. Less with regard to less immedi-
ate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and go from
Go out and make great things, things that help us, inform us, enlighten and change and
impact the world in millions of meaningful and glorious ways. Your education will not end
there, eventually. And when you do? Send somebody a thank you note.
clean
yourself upth
ink b
road
ly an
d wi
dely
and
deep
ly.
So here it comes, with apologies for the been-there-do-ne-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity
the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and
not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the
how to think, and how to visualize the ideas that percolate
you do? Send somebody a thank you note.
GET
BUSY
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity
of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts,
time to get complicated later. With structure comes freedom. And
time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day
learn, and how to think, and how to visualize the ideas that percolate
eventually. And when you do? Send somebody a thank you note.NEVE
R
STOP THINKING
So here it comes, with apologies for the been-there-do-
ne-that sound of the following disclaimer: less, in fact, is
more. Less in the sense of fewer words to describe your
idea. (Refer to “elevator version,” above.) Less in the
sense of less ambitiously framed, but not one speck
less ambitious in its intellectual rigor and its craft and -
tions of the big world of big public space and the big,
undefined audiences that inhabit it — well, maybe you
want to start with something more specific, as a module
that can be defined and then scaled, torqued, re-exam-
ined but that originates as a more specific and
controlled organism. Less with regard to less immediate
interventions: less stuff, fewer fonts, smaller expres-
time to get complicated later. With structure comes -
tion is all about. It is a great time to be a student. Go out
and make great things, things that help us, inform us,
enlighten and change and impact the world in millions of
meaningful and glorious ways. Your education will not
doing is learning how to learn, and how to think, and
how to visualize the ideas that percolate in your brain.
do? Send somebody a thank you note.
FREEDOM
within the
narrow frame
Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply,
-cated later. With structure comes freedom. And free-
a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day
learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So
you do? Send somebody a thank you note.
getBUSYSo here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more.
ENLIGHTEN. CHANGE. IMPACT.
Less in the sense of less ambi-tiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and
implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.
Less in the sense of fewer words to describe your idea.
MSo here it comes, with apologies for th
e
been-there-done-that sound of the following
disclaimer: less, in fact, is
more. Less in the
sense of fewer words to describe your idea.
(Refer to “elevator version,” a
bove.) Less in the
sense of less ambitiously framed, but not one
speck less ambitious in its intellectual rigor and
looking at the big implications of the big world
of big public space and the big, undefined
audiences that inhabit it — well, m
aybe you
want to start with something more specific, as
a module that can be defined and then scaled,
torqued, re-examined but that originates as a
more specific and controlled organism. Less
with regard to less immediate interventions:
less stuff, fewer fo
nts, smaller expressions.
of time to get complicated later. W
ith structure
is what education is all about. It is a great tim
e
to be a student. Go out and make great things,
things that help us, inform us, enlighten and
change and impact the world in millions of
meaningful and glorious ways. Your education
will not end the day you graduate: on the
learn, and how to think, and how to visualize
looking, imagining what else can be done. And
eventually. And when you do? Send somebody
a thank you note.
MOREless is
start simply
and go
from there.
So here it comes, with apologies for th
e
been-there-done-that sound of the following
disclaimer: less, in fact, is
more. Less in the
sense of fewer words to describe your idea.
(Refer to “elevator version,” a
bove.) Less in the
sense of less ambitiously framed, but not one
speck less ambitious in its intellectual rigor and
looking at the big implications of the big world
of big public space and the big, undefined
audiences that inhabit it — well, m
aybe you
want to start with something more specific, as
a module that can be defined and then scaled,
torqued, re-examined but that originates as a
more specific and controlled organism. Less
with regard to less immediate interventions:
less stuff, fewer fo
nts, smaller expressions.
of time to get complicated later. W
ith structure
is what education is all about. It is a great tim
e
to be a student. Go out and make great things,
things that help us, inform us, enlighten and
change and impact the world in millions of
meaningful and glorious ways. Your education
will not end the day you graduate: on the
learn, and how to think, and how to visualize
looking, imagining what else can be done. And
eventually. And when you do? Send somebody
a thank you note.
So here it comes, with apologies for the been-there-done-that sound of the
following disclaimer: less, in fact, is more. Less in the sense of fewer words to
describe your idea. (Refer to “elevator version,” above.) Less in the sense of less
ambitiously framed, but not one speck less ambitious in its intellectual rigor and
world of big public space and the big, undefined audiences that inhabit it — well,
maybe you want to start with something more specific, as a module that can be
defined and then scaled, torqued, re-examined but that originates as a more
specific and controlled organism.
A little unfocused.unA little
ed.
There’s plenty of time to get complicated later.
Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions.
to be a student. Go out and make great things, things that help us, inform us, enlighten and
change and impact the world in millions of meaningful and glorious ways.
There’s plenty of time to get complicated later.
Focus
Less with regard to less immediate
interventions: less stuff, fewer fonts,
smaller expressions. Start simply, and
get complicated later. With structure
forget, is what education is all about. It
is a great time to be a student. Go out
and make great things, things that help
us, inform us, enlighten and change and
impact the world in millions of meaning-
ful and glorious ways.
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if
big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Your education will not end the day
doing is learning how to learn, and how to think, and how to visualize the ideas that
-ing, imagining what else can be done. And
eventually. And when you do? Send some-body a thank you note.
get complicated later.
DIGITAL REVISIONS
Start simply and go from there.
FOCUS
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if
big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and go from there.
later. With structure comes freedom. And
all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary,
and how to think, and how to visualize the
what you do: never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else can be done.
there, eventually. And when you do? Send somebody a thank you note.
Less
is
MORE
Start simply and
go from there
So here it comes, with apologies for the been-there-do-ne-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if you’re looking at the big implications of
audiences that inhabit it — well, maybe you want to start
Less with regard to less immediate interventions: less
go from there. There’s plenty of time to get complicated later. With structure comes freedom. And freedom, let’s not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, what you’re doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So here’s what you do: never stop thinking.
looking, imagining what else can be done. And don’t be afraid to start small. You’ll get there, eventually. And when you do? Send somebody a thank you note.
changein meaningful and glorious ways.
So here it comes, with apologies for the been-there-do-ne-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so
big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and go from there.
-cated later. With structure comes
forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary,
learn, and how to think, and how to visualize the ideas that percolate in
never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else
OPENOPENyourself UP
to think b
roadly &
widely & deep
ly.
So here it co
mes, with
apologies for th
e been-there-done-th
at
sound of th
e follo
wing disclaim
er: less,
in fa
ct, is
more. Less
in
the sense
of fewer w
ords to descr
ibe your id
ea. (Refer to
“eleva
-
tor versi
on,” above.) L
ess in th
e sense
of less
ambitiously
framed,
but not o
ne speck
less
ambitious in
its in
tellectu
al rigor a
nd its
craft a
nd clarity
and intent: s
o if you’re
looking at th
e big implica
-
tions o
f the big world
of big public
space
and the big, u
ndefined
audiences t
hat inhabit i
t — well,
maybe yo
u want to st
art with
something m
ore specif
ic, as a
module th
at can be defin
ed and
then scaled, to
rqued, re-exa
mined but that o
riginates a
s a m
ore
specif
ic and co
ntrolle
d organism. L
ess with
regard to
less
imme-
diate interve
ntions: l
ess stu
ff, fewer fo
nts, sm
aller e
xpressi
ons.
Start sim
ply, and go fro
m there.
There’s p
lenty of ti
me to get c
omplicated la
ter. With
structu
re comes
freedom. A
nd freedom, le
t’s not fo
rget, is w
hat educa
tion is
all about. I
t is
a great time to
be a student. G
o out and m
ake great things, t
hings that
help us, inform
us, enlig
hten and change and im
pact the world
in m
illions
of meaningful a
nd glorious w
ays. Yo
ur educa
tion will
not end th
e day you
graduate: on th
e contra
ry, what y
ou’re doing is
learning how to le
arn, and
how to th
ink, and how to
visualize
the id
eas that p
ercolate in
your b
rain. So
here’s what y
ou do: never s
top thinking. N
ever stop ask
ing questions.
Never, never s
top reading, lo
oking, imagining what e
lse ca
n be done. And
don’t be afra
id to st
art small.
You’ll
get there, e
ventually. And when yo
u do?
Send somebody a
thank yo
u note.
So here it comes, with apologies for the been-there-done-that sound of the following disclaim-
er: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to
“elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck
less ambitious in its intellectual rigor and its craft and clarity and intent: FREEDOM
within the
narrow frame
is le
arni
ng h
ow to
lear
n, a
nd h
ow to
thin
k, a
nd h
ow to
visu
alize
the
idea
s th
at p
erco
-so
meb
ody
a th
ank
you
note
.
Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start
plenty of time to get complicated later. With structure comes free-
is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways.
big public space and the big, undefined audiences that
inhabit it — well, maybe you want to start with something
more specific, as a module that can be defined and then
scaled, torqued, re-examined but that originates as a more
specific and controlled organism.
enlighten and change and impact the world in millions of meaningful and glorious ways.
FREEDOMSo here it comes, with apologies for the been-there-done-that sound of the following
disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea.
(Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not
one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if
undefined audiences that inhabit it — well, maybe you want to start with something more
specific, as a module that can be defined and then scaled, torqued, re-examined but that
originates as a more specific and controlled organism. Less with regard to less immedi-
ate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and go from
Go out and make great things, things that help us, inform us, enlighten and change and
impact the world in millions of meaningful and glorious ways. Your education will not end
clean
yourself upth
ink b
road
ly an
d wi
dely
and
deep
ly.
enlighten and change and impact the world in millions of meaningful and glorious ways.
enl
ight
en a
nd c
hang
e an
d im
pact
the
wor
ld in
milli
ons
of m
eani
ngfu
l and
glo
rious
way
s.
With structure comes free-
forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways.
Less in the sense of less ambi-tiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and
big implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.
GET B
stop asking questions.
looking, imagining what else
-body a thank you note.
Your education will not end the day you graduate: on
doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain.
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.)
Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and
get complicated later.
NEVER STOP THINKING.
US
Y
It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you gradu-
learning how to learn, and how to think, and how to visualize the ideas that percolate in
never stop reading, looking, imagining what NEV
ER STOP THINKING
So here it comes, with apologies for the been-there-do-ne-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and
-tions of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-exam-ined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expres-sions. Start simply, and go from there.
FREEDOMSo here it comes, with apologies for the been-there-done-that sound of the following
disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea.
(Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not
one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if
undefined audiences that inhabit it — well, maybe you want to start with something more
specific, as a module that can be defined and then scaled, torqued, re-examined but that
originates as a more specific and controlled organism. Less with regard to less immedi-
ate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and go from
Go out and make great things, things that help us, inform us, enlighten and change and
impact the world in millions of meaningful and glorious ways. Your education will not end
clean
yourself upth
ink b
road
ly an
d wi
dely
and
deep
ly.
enlighten and change and impact the world in millions of meaningful and glorious ways.
enl
ight
en a
nd c
hang
e an
d im
pact
the
world
in m
illion
s of
mea
ning
ful a
nd g
lorio
us w
ays.
Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply,
--
a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day
learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So
getBUSYSo here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more.
ENLIGHTEN. CHANGE. IMPACT.
Less in the sense of less ambi-tiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and
implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.
Less in the sense of fewer words to describe your idea.
MSo here it comes, with apologies for th
e
been-there-done-that sound of the following
disclaimer: less, in fact, is
more. Less in the
sense of fewer words to describe your idea.
(Refer to “elevator version,” a
bove.) Less in the
sense of less ambitiously framed, but not one
speck less ambitious in its intellectual rigor and
looking at the big implications of the big world
of big public space and the big, undefined
audiences that inhabit it — well, m
aybe you
want to start with something more specific, as
a module that can be defined and then scaled,
torqued, re-examined but that originates as a
more specific and controlled organism. Less
with regard to less immediate interventions:
less stuff, fewer fo
nts, smaller expressions.
of time to get complicated later. W
ith structure
is what education is all about. It is a great tim
e
to be a student. Go out and make great things,
things that help us, inform us, enlighten and
change and impact the world in millions of
meaningful and glorious ways. Your education
will not end the day you graduate: on the
learn, and how to think, and how to visualize
a thank you note.
So here it comes, with apologies for the been-there-done-that sound of the
following disclaimer: less, in fact, is more. Less in the sense of fewer words to
describe your idea. (Refer to “elevator version,” above.) Less in the sense of less
ambitiously framed, but not one speck less ambitious in its intellectual rigor and
world of big public space and the big, undefined audiences that inhabit it — well,
maybe you want to start with something more specific, as a module that can be
defined and then scaled, torqued, re-examined but that originates as a more
specific and controlled organism.
focused.un ed.
There’s plenty of time to get complicated later.
Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions.
to be a student. Go out and make great things, things that help us, inform us, enlighten and
change and impact the world in millions of meaningful and glorious ways.
There’s plenty of time to get complicated later.
Less with regard to less immediate
interventions: less stuff, fewer fonts,
smaller expressions. Start simply, and
get complicated later. With structure
forget, is what education is all about. It
is a great time to be a student. Go out
and make great things, things that help
us, inform us, enlighten and change and
impact the world in millions of meaning-
ful and glorious ways.
So here it comes, with apologies for the been-there-done-that sound
of the following disclaimer: less, in fact, is
more. Less in the sense of
fewer words to describe your idea. (Refer to “elevator version,”
above.) Less in the sense of less ambitiously framed, but not one
speck less ambitious in its intellectual rigor and its craft and clarity
of big public space and the big, undefined audiences that inhabit it —
well, maybe you want to start w
ith something more specific, as a
module that can be defined and then scaled, torqued, re-examined
but that originates as a more specific and controlled organism. Your
education will not end the day you graduate: on the contrary, w
hat
Send somebody a thank you note.
get complicated later.
Focus
DIGITAL REVISIONS
Start simply and go from there.
FOCUS
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor
looking at the big implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions.
of time to get complicated later. With structure
is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the
learn, and how to think, and how to visualize the ideas that percolate in your brain. So
reading, looking, imagining what else can be
get there, eventually. And when you do? Send somebody a thank you note.
FINAL
changein meaningful and glorious ways.
complicated later. With
structure comes freedom. And
what education is all about. It
is a great time to be a student.
Go out and make great things,
things that help us, inform us,
enlighten and change and
impact the world in millions of
meaningful and glorious ways.
Your education will not end the
day you graduate: on the
learning how to learn, and
how to think, and how to
visualize the ideas that
percolate in your brain. So
reading, looking, imagining
what else can be done. And
And when you do? Send
somebody a thank you note.
So here it comes, with apologies for the been-there-do-
ne-that sound of the following disclaimer: less, in fact, is
more. Less in the sense of fewer words to describe your
idea. (Refer to “elevator version,” above.) Less in the
sense of less ambitiously framed, but not one speck less
ambitious in its intellectual rigor and its cr
aft and clarity
the big world of big public space and the big, undefined
audiences that inhabit it — well, maybe you want to start
with something more specific, as a module that can be
defined and then scaled, torqued, re-examined but that
originates as a more specific and controlled organism.
Less with regard to less immediate interventions: less
stuff, fewer fonts, smaller expressions. Start sim
ply, and
go from there.
OPEN
FINAL
in meaningful and glorious ways. OPEN
yourself
UPto think broadly &
widely & deeply.
So here it comes, with apologies
for the been-there-done-that
sound of the following disclaim-
er: less, in
fact, is more. Less in
the sense of fewer w
ords to
describe your idea. (R
efer to
“elevator version,” a
bove.) Less
in the sense of less ambitio
usly
framed, but not one speck less
ambitious in its
intellectual rigor
and its craft a
nd clarity and
intent: so if y
ou’re looking at the
big implications of th
e big world
of big public space and the big,
undefined audiences that
inhabit it — well, m
aybe you
want to start w
ith something
more specific, as a module that
can be defined and then scaled,
torqued, re-examined but th
at
originates as a more specific
and controlled organism. Less
with regard to less immediate
interventions: le
ss stuff, fewer
fonts, smaller expressions. Start
There’s plenty of time to get complicated later. W
ith structure comes freedom. And
freedom, let’s not fo
rget, is what education is all a
bout. It is a great tim
e to be a student.
Go out and make great things, th
ings that help us, inform us, enlighten and change and
impact the world in millio
ns of meaningful and glorious ways. Your education will n
ot end
the day you graduate: on the contrary, what yo
u’re doing is learning how to learn, and
how to think, and how to visualize the ideas that percolate in your brain. So here’s what
you do: never stop thinking. Never stop asking questions. Never, never stop reading,
looking, imagining what else can be done. And don’t b
e afraid to start small. Y
ou’ll get
there, eventually. And when you do? Send somebody a thank you note.
FINAL
FREEDOMwithin the narrow frame
Never stop asking questions. Never, never stop reading,
you do? Send somebody a thank you note.
Less with regard to less immediate interventions:
less stuff, fewer fonts, smaller expressions. Start
get complicated later. With structure comes
education is all about. It is a great time to be a
student. Go out and make great things, things that
help us, inform us, enlighten and change and
impact the world in millions of meaningful and
glorious ways.
implications of the big world of big
public space and the big, unde-
fined audiences that inhabit it —
well, maybe you want to start with
something more specific, as a
module that can be defined and
then scaled, torqued, re-examined
but that originates as a more
specific and controlled organism.
Your education will not end the day
you graduate: on the contrary, what
and how to think, and how to visualize
the ideas that percolate in your brain.
thinking.
enlighten and change and impact the world in millions of meaningful and glorious ways.
FINAL
FREEDOMSo here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is
more.
Less in the sense of fewer words to describe your
idea. (Refer to “elevator version,” above.)
Less with regard to less immediate interventions: less stuff, fewer fonts, smaller
expressions. Start simply, and go from there.
cleanyourself up
think broadly and widely and deeply.
enlighten and change and impact the world in millions of meaningful and glorious ways.
enl
ight
en a
nd c
hang
e an
d im
pact
the
world
in m
illion
s of
mea
ning
ful a
nd g
lorio
us w
ays.
So here it comes, with apologies for the been-there-done-that sound of the
following disclaimer
: less, in fact, is more.
student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your
learning how to learn, and how to think, and how to visualize the ideas that percolate in
thank you note.
Less in the sense of less ambitiously framed, but not one speck less ambitious in its
of the big world of big public space and the big,
undefined audiences that inhabit it — well, maybe you want to start with something
more specific, as a module that can be defined and then scaled, torqued, re-exam-
ined but that originates as a more specific and controlled organism.
FINAL
With structure comes free-
forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways.
Less in the sense of less ambi-tiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and
big implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.
GET
never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else
get there, eventually. And when you do? Send some-body a thank you note.
Your education will not end the day you graduate: on
doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain.
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.)
Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and
get complicated later.
NEVER STOP THINKING.BUSY
FINAL
With structure comes freedom. And freedom,
It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you gradu-
learning how to learn, and how to think, and how to visualize the ideas that percolate in
thinking. Never stop asking questions. Never, never stop reading, looking, imagining what
you do? Send somebody a thank you note.
NEVERSTOP THINKING
So here it comes, with apologies for the been-there-do-ne-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and
-tions of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-exam-ined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expres-sions. Start simply, and go from there.BUSY
FINAL
get
BUSYSo here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is
Less in the sense of less ambitiously framed, but not one speck less ambi-tious in its intellectual rigor and its craft
looking at the big implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that origi-nates as a more specific and controlled organism.
Less in the sense of fewer words to describe your idea.
IMPACT.CHANGE.
Less with regard to less immediate interventions: less stuff, fewer
plenty of time to get complicated later. With structure comes free-
is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education
doing is learning how to learn, and how to think, and how to visual-
never stop thinking. Never stop asking questions. Never, never stop
Send somebody a thank you note.
ENLIGHTEN. M
FINAL
So here it comes, with apologies for th
e
been-there-done-that sound of the following
disclaimer: less, in fact, is
more. Less in the
sense of fewer words to describe your idea.
(Refer to “elevator version,” a
bove.) Less in the
sense of less ambitiously framed, but not one
speck less ambitious in its intellectual rigor and
looking at the big implications of the big world
of big public space and the big, undefined
audiences that inhabit it — well, m
aybe you
want to start with something more specific, as
a module that can be defined and then scaled,
torqued, re-examined but that originates as a
more specific and controlled organism. Less
with regard to less immediate interventions:
less stuff, fewer fo
nts, smaller expressions.
of time to get complicated later. W
ith structure
is what education is all about. It is a great tim
e
to be a student. Go out and make great things,
things that help us, inform us, enlighten and
change and impact the world in millions of
meaningful and glorious ways. Your education
will not end the day you graduate: on the
learn, and how to think, and how to visualize
what you do: never stop thinking. Never stop
asking questions. Never, never stop reading,
looking, imagining what else can be done. And
eventually. And when you do? Send somebody
a thank you note.
undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.
A little unfocused.unA little
ed.
There’s plenty of time to get complicated later.
So here it comes, with apologies for the been-there-done-that sound of the following
disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea.
(Refer to “elevator version,” above.)
Less with regard to less immediate interventions: less stuff,
fewer fonts, smaller expressions. Start simply, and go from there.
And when you do? Send somebody a thank you note.
enlighten and change and impact the world in millions of meaningful and glorious ways.
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more.
not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in
Less in the sense of less ambitiously framed, but not one speck less ambitious in its
of the big world of big public space and the big,
FINAL
There’s plenty of time to get complicated later.
Less with regard to less immediate interventions: less stuff, fewer
plenty of time to get complicated later. With structure comes free-
It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and
impact the world in millions of meaningful and glorious ways. So here it comes, with apologies for the been-there-do-ne-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity
the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.
Your education will not end the day you graduate: on the
how to think, and how to visualize the ideas that percolate in
stop asking questions. Never, never stop reading, looking,
-body a thank you note.
get complicated later.
Focus
FINAL
BUSY
MOREless is
start simply
and go
from there.
So here it comes, with apologies for th
e
been-there-done-that sound of the following
disclaimer: less, in fact, is
more. Less in the
sense of fewer words to describe your idea.
(Refer to “elevator version,” a
bove.) Less in the
sense of less ambitiously framed, but not one
speck less ambitious in its intellectual rigor and
looking at the big implications of the big world
of big public space and the big, undefined
audiences that inhabit it — well, m
aybe you
want to start with something more specific, as
a module that can be defined and then scaled,
torqued, re-examined but that originates as a
more specific and controlled organism. Less
with regard to less immediate interventions:
less stuff, fewer fo
nts, smaller expressions.
of time to get complicated later. W
ith structure
is what education is all about. It is a great tim
e
to be a student. Go out and make great things,
things that help us, inform us, enlighten and
change and impact the world in millions of
meaningful and glorious ways. Your education
will not end the day you graduate: on the
learn, and how to think, and how to visualize
what you do: never stop thinking. Never stop
asking questions. Never, never stop reading,
looking, imagining what else can be done. And
eventually. And when you do? Send somebody
a thank you note.
FINAL
Start simply and go from there.
FOCUS
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor
looking at the big implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions.
of time to get complicated later. With structure
is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the
learn, and how to think, and how to visualize the ideas that percolate in your brain. So
reading, looking, imagining what else can be
get there, eventually. And when you do? Send somebody a thank you note.
Less is
Start simply and go from there
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “eleva-tor version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if you’re looking at the big implica-
audiences that inhabit it — well, maybe you want to start with
then scaled, torqued, re-examined but that originates as a more
immediate interventions: less stuff, fewer fonts, smaller expres-sions. Start simply, and go from there. There’s plenty of time to get complicated later. With structure comes freedom. And freedom, let’s not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, what you’re doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So here’s what you do: never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else can be done. And don’t be afraid to start small. You’ll get there, eventually. And when you do? Send somebody a thank you note.
MOREchangechangein meaningful and glorious ways.
complicated later. With
structure comes freedom. And
what education is all about. It
is a great time to be a student.
Go out and make great things,
things that help us, inform us,
enlighten and change and
impact the world in millions of
meaningful and glorious ways.
Your education will not end the
day you graduate: on the
learning how to learn, and
how to think, and how to
visualize the ideas that
percolate in your brain. So
reading, looking, imagining
what else can be done. And
And when you do? Send
somebody a thank you note.
So here it comes, with apologies for the been-there-do-
ne-that sound of the following disclaimer: less, in fact, is
more. Less in the sense of fewer words to describe your
idea. (Refer to “elevator version,” above.) Less in the
sense of less ambitiously framed, but not one speck less
ambitious in its intellectual rigor and its cr
aft and clarity
the big world of big public space and the big, undefined
audiences that inhabit it — well, maybe you want to start
with something more specific, as a module that can be
defined and then scaled, torqued, re-examined but that
originates as a more specific and controlled organism.
Less with regard to less immediate interventions: less
stuff, fewer fonts, smaller expressions. Start sim
ply, and
go from there.
OPEN
With structure comes free-
forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways.
Less in the sense of less ambi-tiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and
big implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.
GET
never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else
get there, eventually. And when you do? Send some-body a thank you note.
Your education will not end the day you graduate: on
doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain.
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.)
Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and
get complicated later.
NEVER STOP THINKING.BUSY
There’s plenty of time to get complicated later.
Less with regard to less immediate interventions: less stuff, fewer
plenty of time to get complicated later. With structure comes free-
It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and
impact the world in millions of meaningful and glorious ways. So here it comes, with apologies for the been-there-do-ne-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity
the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.
Your education will not end the day you graduate: on the
how to think, and how to visualize the ideas that percolate in
stop asking questions. Never, never stop reading, looking,
-body a thank you note.
get complicated later.
Focus
BUSY
MOREless is start simply
and go from there.
So here it comes, with apologies for th
e
been-there-done-that sound of the following
disclaimer: less, in fact, is
more. Less in the
sense of fewer words to describe your idea.
(Refer to “elevator version,” a
bove.) Less in the
sense of less ambitiously framed, but not one
speck less ambitious in its intellectual rigor and
looking at the big implications of the big world
of big public space and the big, undefined
audiences that inhabit it — well, m
aybe you
want to start with something more specific, as
a module that can be defined and then scaled,
torqued, re-examined but that originates as a
more specific and controlled organism. Less
with regard to less immediate interventions:
less stuff, fewer fo
nts, smaller expressions.
of time to get complicated later. W
ith structure
is what education is all about. It is a great tim
e
to be a student. Go out and make great things,
things that help us, inform us, enlighten and
change and impact the world in millions of
meaningful and glorious ways. Your education
will not end the day you graduate: on the
learn, and how to think, and how to visualize
what you do: never stop thinking. Never stop
asking questions. Never, never stop reading,
looking, imagining what else can be done. And
eventually. And when you do? Send somebody
a thank you note.
INTEGRATION OF COLOR
Start simply and go from there.
FOCUS
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor
looking at the big implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions.
of time to get complicated later. With structure
is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the
learn, and how to think, and how to visualize the ideas that percolate in your brain. So
reading, looking, imagining what else can be
get there, eventually. And when you do? Send somebody a thank you note. M
FINAL
MOREless is start simply
and go from there.
So here it comes, with apologies for th
e
been-there-done-that sound of the following
disclaimer: less, in fact, is
more. Less in the
sense of fewer words to describe your idea.
(Refer to “elevator version,” a
bove.) Less in the
sense of less ambitiously framed, but not one
speck less ambitious in its intellectual rigor and
looking at the big implications of the big world
of big public space and the big, undefined
audiences that inhabit it — well, m
aybe you
want to start with something more specific, as
a module that can be defined and then scaled,
torqued, re-examined but that originates as a
more specific and controlled organism. Less
with regard to less immediate interventions:
less stuff, fewer fo
nts, smaller expressions.
of time to get complicated later. W
ith structure
is what education is all about. It is a great tim
e
to be a student. Go out and make great things,
things that help us, inform us, enlighten and
change and impact the world in millions of
meaningful and glorious ways. Your education
will not end the day you graduate: on the
learn, and how to think, and how to visualize
what you do: never stop thinking. Never stop
asking questions. Never, never stop reading,
looking, imagining what else can be done. And
eventually. And when you do? Send somebody
a thank you note.
FINAL
So here it comes, with apologies for th
e
been-there-done-that sound of the following
disclaimer: less, in fact, is
more. Less in the
sense of fewer words to describe your idea.
(Refer to “elevator version,” a
bove.) Less in the
sense of less ambitiously framed, but not one
speck less ambitious in its intellectual rigor and
looking at the big implications of the big world
of big public space and the big, undefined
audiences that inhabit it — well, m
aybe you
want to start with something more specific, as
a module that can be defined and then scaled,
torqued, re-examined but that originates as a
more specific and controlled organism. Less
with regard to less immediate interventions:
less stuff, fewer fo
nts, smaller expressions.
of time to get complicated later. W
ith structure
is what education is all about. It is a great tim
e
to be a student. Go out and make great things,
things that help us, inform us, enlighten and
change and impact the world in millions of
meaningful and glorious ways. Your education
will not end the day you graduate: on the
learn, and how to think, and how to visualize
what you do: never stop thinking. Never stop
asking questions. Never, never stop reading,
looking, imagining what else can be done. And
eventually. And when you do? Send somebody
a thank you note.
Less is
Start simply and go from there
So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “eleva-tor version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if you’re looking at the big implica-
audiences that inhabit it — well, maybe you want to start with
then scaled, torqued, re-examined but that originates as a more
immediate interventions: less stuff, fewer fonts, smaller expres-sions. Start simply, and go from there. There’s plenty of time to get complicated later. With structure comes freedom. And freedom, let’s not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, what you’re doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So here’s what you do: never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else can be done. And don’t be afraid to start small. You’ll get there, eventually. And when you do? Send somebody a thank you note.
MORE
FINAL
changein meaningful and glorious ways.
complicated later. With
structure comes freedom. And
what education is all about. It
is a great time to be a student.
Go out and make great things,
things that help us, inform us,
enlighten and change and
impact the world in millions of
meaningful and glorious ways.
Your education will not end the
day you graduate: on the
learning how to learn, and
how to think, and how to
visualize the ideas that
percolate in your brain. So
reading, looking, imagining
what else can be done. And
And when you do? Send
somebody a thank you note.
Less with regard to less immediate interventions: less stuff, fewer fonts, sm
aller -
education is all about. It is a great time to be a student. Go out and make great
things, things that help us, inform us, enlighten and change and impact the world in
millions of meaningful and glorious ways. So here it comes, with apologies for the
been-there-done-that sound of the following disclaimer: less, in fact, is
more. Less in
the sense of fewer words to describe your idea. (Refer to “elevator version,” above.)
FINAL
in meaningful and glorious ways.
Less with regard to less immediate interventions: less stuff, fewer
plenty of time to get complicated later. With structure comes free-
It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and
impact the world in millions of meaningful and glorious ways. So here it comes, with apologies for the been-there-do-ne-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity
the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.
Your education will not end the day you graduate: on the
how to think, and how to visualize the ideas that percolate in
stop asking questions. Never, never stop reading, looking,
-body a thank you note.
get complicated later.
Focus
FINAL
With structure comes free-
forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways.
Less in the sense of less ambi-tiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and
big implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.
GET
never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else
get there, eventually. And when you do? Send some-body a thank you note.
Your education will not end the day you graduate: on
doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain.
So here it comes, with apologies for the been-there-done-that sound of the following disclaim-er: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.)
Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and
get complicated later.
NEVER STOP THINKING.
BUSY
FINAL
Project 4Understanding Type Classifica-tions/ Research and Design
You will be conducting research on typographic classi-fication and using this content to create a poster that communicates the essence of this particular classifica-tion. In my case, Transitional Type.
THUMBNAILS
THUMBNAILS
THUMBNAILS
THUMBNAILS
THUMBNAILS
THUMBNAILS
THUMBNAILS
aA
est. 1
692
In France 1702, Jacques Jaugeon, a maker of educational board games, created what is
considered the first Transitional style typeface for Louis XVI. The Romain du Roi or King’s
Roman was commissioned by Louis XIV for the Imprimerie Royale in 1692. This style was
dramatically different from the Old Style society was traditionally used to mainly different
from the past handwritten letterforms.This was a direct result of the Age of Enlightenment,
which was an age of resistance to traditions. The Romain du Roi is most commonly known
as Grandjean’s Type. Jaugeon was part of a committee set up by the French Academy of
Science to develop The Paris Scientific Type Transitional style rtypefaces generally have a
vertical stress, but the can sometimes have an axis of a curved stroke. The weight contrast is
more pronounced than in Old Style [image 3]. Serifs are bracketed and head serifs are
oblique..
BbSerif Slightly slanted
Horizontal foot serif
High contrast between
thick and thin letterstroke
12345678
Tran
sitio
nal
Bask
ervi
lle
In France 1702, Jacques Jaugeon,
a maker of educational board
games, created what is considered
the first Transitional style typeface
for Louis XVI [image 1] (Dodd).
The Romain du Roi or King’s
Roman was commissioned by
Louis XIV for the Imprimerie
Royale in 1692. This style was
dramatically different from the
Old Style society was traditionally
used to, mainly different from the
past handwritten letterforms
[image 4]. This was a direct result
of the Age of Enlightenment,
which was an age of resistance to
traditions. The Romain du Roi is
most commonly known as Grand-
jean’s Type. Jaugeon was part of a
committee set up by the French
Academy of Science to develop
The Paris Scientific TypTransi-
tional style typefaces generally
have a vertical stress, but the can
sometimes have an axis of a
curved stroke. The weight contrast
is more pronounced than in Old
Style [image 3]. Baskerville taught
calligraphy for four years before
discovering type. After that, typog-
raphy was his sole passion. He
started printing in about 1751.
Seven years later, in 1757, the
Baskerville typeface was invented. BbSerif Slightly slanted
Horizontal foot serif
High contrast between thick and thin letterstrokeA
Aest. 1692
Tran
sitio
nal
Bask
ervi
lleAA
est. 1
692
Tran
sitio
nal
In France 1702, Jacques Jaugeon, a maker of educational board games, created what is consid-
ered the first Transitio
nal style typeface for Louis XVI [im
age 1] (Dodd). The Romain du Roi or
King’s Roman was commissioned by Louis X
IV for the Imprimerie Royale in 1692. This style was
dramatically different from the Old Style society was tra
ditionally used to, mainly different from
the past handwritten letterforms [im
age 4]. This was a direct result of the Age of Enlightenment,
which was an age of resistance to traditions. The Romain du Roi is m
ost commonly known as
Grandjean’s Type. Jaugeon was part of a committee set up by the French Academy of Science to
develop The Paris Scientific TypTransitio
nal style typefaces generally have a vertical stress, b
ut the
can sometimes have an axis of a curved stroke. The weight contrast is
more pronounced than in
Old Style [image 3]. Baskerville taught calligraphy for four years before discovering type. After
that, typography was his sole passion. He started printing in about 1751. Seven years la
ter, in
1757, the Baskerville typeface was invented.
Bask
ervi
lle
BbSerif Slightly slanted
Horizontal foot serif
High contrast between
thick and thin letterstroke
FIRST DRAFTS
REVISIONS
BbSerif Slightly slanted
Horizontal foot serif
High contrast between thick and thin letterstroke
Aest.
In France 1702, Jacques Jaugeon, a maker of educa-
tional board games, created what is considered the first
Transitional style typeface for Louis XVI [image 1] (Dodd).
The Romain du Roi or King’s Roman was commissioned by Louis
XIV for the Imprimerie Royale in 1692. This style was dramatically
different from the Old Style society was traditionally used to, mainly different
from the past handwritten letterforms [image 4]. This was a direct result of the
Age of Enlightenment, which was an age of resistance to traditions. The Romain du Roi
is most commonly known as Grandjean’s Type. Jaugeon was part of a committee set up
by the French Academy of Science to develop The Paris Scientific TypTransitional style typefac-
es generally have a vertical stress, but the can some-times have an axis of a curved stroke. The weight
contrast is more pronounced than in Old Style [image 3]. Baskerville taught calligraphy for four years
before discovering type. After that, typography was his sole passion. He started printing in about 1751. Seven
years later, in 1757, the Baskerville typeface was invented.
ATransitional
Baskerville
In France 1702, Jacques Jaugeon, a maker of educational board games, created what is considered the first Transitional style typeface for Louis XVI [image 1] (Dodd). The Romain du Roi or King’s Roman was commissioned by Louis XIV for the Imprimerie Royale in 1692. This style was dramatically different from the Old Style society was tradi-tionally used to, mainly different from the past handwritten letterforms [image 4]. This was a direct result of the Age of Enlightenment, which was an age of resistance to traditions. The Romain du Roi is most commonly known as Grandjean’s Type. Jaugeon was part of a commit-tee set up by the French Academy of Science to develop The Paris Scientific TypTransitional style typefaces generally have a vertical stress, but the can sometimes have an axis of a curved stroke. The weight contrast is more pronounced than in Old Style [image 3]. Baskerville taught calligraphy for four years before discovering type. After that, typography was his sole passion. He started printing in about 1751. Seven years later, in 1757, the Baskerville typeface was invented.
BbSerif Slightly slanted
Horizontal foot serif
High contrast between thick and thin letterstroke
A
Aest. 1692
Transitional
BbSerif Slightly slanted
Horizontal foot serif
High contrast between thick and thin letterstroke
A
est. 1692
AIn France 1702, Jacques Jaugeon, a maker of educational board games, created what is considered the first Transitional style typeface for Louis XVI [image 1] (Dodd). The Romain du Roi or King’s Roman was commissioned by Louis XIV for the Im-primerie Royale in 1692. This style was dramatically different from the Old Style society was traditionally used to, mainly different from the past handwritten letter-forms [image 4]. This was a direct result of the Age of Enlightenment, which was an age of resistance to traditions. The Romain du Roi is most commonly known as Grandjean’s Type. Jaugeon was part of a committee set up by the French Academy of Science to develop The Paris Scientific TypTransitional style typefaces generally have a vertical stress, but the can sometimes have an axis of a curved stroke. The weight contrast is more pronounced than in Old Style [image 3]. Baskerville taught calligraphy for four years before discovering type. After that, typography was his sole passion. He started printing in about 1751. Seven years later, in 1757, the Baskerville typeface was invented.
TransitionalBaskerville
In France 1702, Jacques Jaugeon, a maker of educational board games, created what is considered the first Transitional style type-face for Louis XVI. The Romain du Roi or King’s Roman was commissioned by Louis XIV for the Imprimerie Royale in 1692. This style was dramatically different from the Old Style society was traditionally used to, mainly different from the past handwritten letterforms. This was a direct result of the Age of Enlightenment, which was an age of resistance to traditions. The Romain du Roi is most commonly known as Grandjean’s Type. Transitional style typefaces have high contrast between thick and thin strokes. The serifs are slightly slanted with a horizontal foot serif. The weight contrast is more pronounced than in Old Style. John Baskerville taught calligraphy for four years before discovering type. After that, typography was his sole passion. He started printing in about 1751. Seven years later, in 1757, the Baskerville typeface was invented.
BbSerif Slightly slanted
Horizontal foot serif
High contrast between thick and thin letterstroke
AA
est. 1702Transitional
FINAL