Typography Composition Book

38
g K n typography one theresa berenato

description

Expressive typography | Pratt Institute

Transcript of Typography Composition Book

Page 1: Typography Composition Book

gKn typography onetheresa berenato

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moCOMPOSITION is the organization or grouping of different parts of a work of art to achieve a unified whole.

Although typographic composition utilizes the same basic compositional concepts that are part of all visual arts, there are unique ways that typography relates to each of these concepts. By forming relationships between elements, and incorporating visual concepts in abstract ways, a new and more open relationship with typography is achieved.

On the following pages, the exploration of typographic composition begins simply—with three letterforms . Subsequent compositions include additional elements and new relationships evolve as I explored positive and negative space, texture and the use of image.

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moCONCEPTS OF

COMPOSITION

FormHarmonyMeaningRhythmScaleSizeStructureTensionTexture

BalanceColorContextContrastDepthDetailDirectionDramaFocus

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gThese compositions feature the letters G, K and N set

in the following typefaces, respectively: Baskerville, Helvetica and Garamond. By using size, scale, spacial relationships, bleeds and positioning as variables, I created six compositions using only the three letterforms. The final compositions are 8.5"x 8.5" (standard format throughout).

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gKnCOMPOSITION 1

LETTERFORMS

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ggKn

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gKn

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gKn

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nK g

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n gsea

Keeping the three letters from the previous assignment, I

have now included three words: moxie, blunt and sea. The words do not have to have any particular meaning or association with each other. Each letter and word is set in one of the following typefaces: Baskerville, Helvetica, Garamond or Times Roman. Using only the three letters and three words, I created the following compositions.

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n gmoxiesea

COMPOSITION 2

LETTERFORMS & WORDS

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nKBLUNT

gea

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Kgn

BLUNT

moxie

sea sea

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K gn

sea

moxie gmoxiK

L U N T

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nKg

moxie

seang m o x i e e aL

UN

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gb l u n t

these parts of France. The Domaine has been family owned

KStarting with the same three letters and

three words from the previous assignments, In this assignment, I added text and a graphic element. By adjusting the leading, column width and type size, I was able to achieve different compositional results. As abstract compositions, it is not necessary that the text or other typographic elements be readable. I have also included one graphic element: an outlined or in some cases, solid circle. Screens of black could be employed, white type could be used, and structure was to be considered.

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gb l u n t

these parts of France. The Domaine has been family owned

KCOMPOSITION 3

LETTERFORMS & WORDS

& TEXT

W/GRAPHIC ELEMENTS

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nKer

ol fa

mily

is w

hat y

ou m

ight

cal

l win

e m

akin

g ro

yalty

in th

ese

parts

of F

ranc

e. T

he D

omai

ne h

as b

een

fam

ily o

wne

d an

d op

erat

ed s

ince

the

late

18t

h ce

ntur

y; a

nd b

y th

e 19

thry

the

win

es o

f the

Roa

nnai

s w

ere

bein

g co

nsum

ed li

bera

lly b

y Pa

risia

n bo

hem

ians

. Th

ese

are

livel

y w

ines

to w

ash

dow

n s

alty

food

s. T

hink

pât

é or

qui

che

or a

cro

que-

mon

ss

e a

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nmoxie

Kg

all wine

France.

mily owned and

18th century; and by

e wines of the Roannais

nsumed liberally by Parisian

s. These are lively wines to wash

salty foods. Think pâté or quiche

r a croque-monsieur. The Serol family is

what you might call wine making royalty in

these parts of France. The Domaine has

been family owned and operated since the

late 18th century; and by the 19th century

the wines of the Roannais were being

consumed liberally by Parisian bohemians.

These are lively wines to wash down salty

foods. Think pâté or quiche or a croque-

monsieur.

s e a

BLU

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gb l u n t

these parts of France. The Domaine has been family owned

K

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s e aPositive/negative is the relationship between figure and ground. Are there black elements on a white ground,

or white elements on a black ground? Does the ground interchange from black to white? Just making a composition negative does not deal with those issues.

Texture is the ability to render type in ways other than just hard edge black and white. Combining hand effects (drawing, painting), machined effects (photocopying, scanning), computer effects (PhotoShop, Illustrator) and/or accidental effects (spills, crumples, rips) allows you to define type in unusual and unique ways—challenging you to see it differently.

Typography exists in our world in many forms—this was an opportunity to explore non-traditional representations of typographic form.

Starting with the same three letters, three words and text used in the last assignments, I incorporated positive/negative and texture as major design components. Graphic elements were optional.

s 28

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s e aTh

e Se

rol f

amily

is w

hat y

ou m

ight

cal

l win

e m

akin

g ro

yalty

in th

ese

parts

of F

ranc

e. T

he D

omai

ne h

as b

een

fam

ily o

wne

d an

d op

erat

ed s

ince

th

e la

te 1

8th

cent

ury;

and

by

the

19th

cen

tury

the

win

es o

f the

Roa

nnai

s w

ere

bein

g co

nsum

ed li

bera

lly b

y Pa

risia

n bo

hem

ians

. Th

ese

are

livel

y w

ines

to w

ash

dow

n s

alty

food

s. T

hink

pât

é or

qui

che

or a

cro

que-

mon

sieu

r.

COMPOSITION 4

TEXTURE

POSITIVE & NEGATIVE

s

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gb l u n t

MO

XIE

The S

erol fa

mily is

wha

t you

migh

t call

wine

mak

ing ro

yalty

in th

ese p

arts o

f Fran

ce. T

he D

omain

e has

been

family

owne

d and

opera

ted si

nce t

he

centu

ry the

wine

s of th

e Roa

nnais

were

being

cons

umed

libera

lly by

Pari

sian b

ohem

ians.

Thes

e are

lively

wine

s to w

ash d

own

salty

food

s. Th

ink

ily is

wha

t you

migh

t call

wine

mak

ing ro

yalty

in th

ese

parts

of F

ranc

e. T

he D

omain

e ha

s bee

n fa

mily

own

ed a

nd o

pera

ted

sin

wine

s of t

he R

oann

ais w

ere

being

cons

umed

liber

ally b

y Par

isian

boh

emian

s. T

hese

are

lively

wine

s to

wash

dow

n sa

lty fo

od

wha

t you

mig

ht c

all w

ine

mak

ing

roya

lty in

thes

e pa

rts o

f Fra

nce.

The

Dom

aine

has

bee

n fa

mily

ow

ned

and

oper

at

of th

e R

oann

ais

wer

e be

ing

cons

umed

libe

rally

by

Paris

ian

bohe

mia

ns.

Thes

e ar

e liv

ely

win

es to

was

h do

wn

sal

ty

l win

e m

akin

g ro

yalty

in th

ese

parts

of F

ranc

e. T

he D

omai

ne h

as b

een

fam

ily o

wne

d an

d op

erat

ed s

ince

the

late

1

e be

ing

cons

umed

libe

rally

by

Paris

ian

bohe

mia

ns.

Thes

e ar

e liv

ely

win

es to

was

h do

wn

sal

ty fo

ods.

Thi

nk p

âté

o

ight c

all w

ine m

aking

roya

lty in

thes

e part

s of F

rance

. The

Dom

aine h

as be

en fa

mily ow

ned a

nd op

erated

sinc

e the

late

18th

ce

s were be

ing co

nsum

ed lib

erally

by Pari

sian b

ohem

ians.

These

are l

ively

wines t

o was

h dow

n sa

lty fo

ods.

Think p

âté or

q

The Serol family is what you might call wine making royalty in these parts of France. The Domaine has been family owned and op

century the wines of the Roannais were being consumed liberally by Parisian bohemians. T

hese are lively wines to wash down

fFrance. The Dom

bohemians. T

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nmoThe Serol fa

mily is w

hat yo

making ro

yalty in these parts

of Fr

The Domaine has been family

owned

and operated since the late 18th ce

ntury;

and by the 19th ce

ntury the wines o

f the

Roannais were being co

nsumed liberally

by Parisi

an bohemians. These are liv

ely

wines to wash down sa

lty foods. T

hink

pâté or quich

e or a cro

que-monsie

ur. The

Serol family

is what yo

u might call w

ine

making ro

yalty in these parts

of France.

The Domaine has been family

owned

and operated since the late 18th ce

ntury;

and by the 19th ce

ntury the wines o

f the

Roannais were being co

nsumed liberally

by Parisi

an bohemians. These are liv

ely

wines to wash down sa

lty foods. T

hink

pâté or quich

e or a cro

que-monsie

ur. The

Serol family

is what yo

u might call w

ine

making ro

yalty in these parts

of France.

The Domaine has been family

owned and

operated since the late 18th ce

ntury; and by

the 19th century t

he wines of th

e Roannais

were being consumed lib

erally by P

arisian

bohemians. These are liv

ely wines to

wash

down salty

foods. Think p

âté or quich

e

or a cro

que-monsie

ur. The Serol fa

mily is

what you might ca

ll wine makin

g royalty

in

these parts of F

rance. The Domaine has

been family owned and operated sin

ce the

late 18th century;

and by the 19th ce

ntury

the wines of th

e Roannais were being

consumed liberally

by Parisi

an bohemians.

se are lively w

ines to wash down sa

lty

k pâté or quich

e or a cro

que-

Page 26: Typography Composition Book

K SE gb l u n t

hat you might call wine making royalty in these parts of France. The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians. These are lively wines to wash down salty foods. Think pâté or quiche or a croque-monsieur. The Serol family is what you might call wine making royalty in these parts of France. The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians. These are lively wines to wash down salty foods. Think pâté or quiche or a croque-monsieur. The Serol family is what you might call wine making royalty in these parts of France. The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians. These are lively wines to wash down salty foods. Think pâté or quiche or a croque-

Page 27: Typography Composition Book

The Serol family is what you might call wine making royalty in these parts of France. The Domaine hascentury the wines of the Roannais were being consumed liberally by Parisian bohemians. These are e a

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hat you might call w

ine making royalty in these parts of France.

een family ow

ned and operated since the late 18th century; and by the 19th century the wines of the R

oannais were being consum

ed liberally by

s. These are lively wines to w

ash down salty foods. Think pâté or quiche or a croque-m

onsieur. The Serol

might call w

ine making royalty in these parts of France. The D

omaine has been fam

ily owned and operated since

ury; and by the 19th century the wines of the R

oannais were being consum

ed liberally by Parisian bohemians. These are lively w

ines

k pâté or quiche or a croque-monsieur.

y is what you m

ight call wine m

aking royalty in these parts of France. The Dom

aine

ntury the wines of the R

oan

ng consumed liberally by Parisian bohem

ians. These are lively wines to w

ash doa croque-monsieur. The Serol fam

ily is what you m

ight call wine m

aking

ese parts of France.

ine has been family ow

ned and operated since the late 18th century; and by the 19th century the wines

annais were being consum

ed liberally by Parisian bohemians.

e lively wines

down salty foods. Think pâté or quiche or a croque-m

onsieur. The Serol family is w

u might call w

ine making roya

these parts of France. The Dom

aine has been family ow

ned and operated s

the late 18th century; and by the 19th

tury the wines of the R

oannais were being consu

ed liberally by Parisian bohemians. These are lively

wines to w

ash down salty foods. Think pâté or quiche or a croque-m

onsieur.

e Serol family is w

hat you might call w

ine making r

oyalty in these parts of F

rance. The Dom

aine has been family ow

ned and operated since the late 18th century; and by the 19th century the wines of the R

oannais were being consum

ed liberally

by Parisian bohemians.These are lively w

ines to wash dow

n salty foods. Think pâté or quiche or a croque-monsieur.g B L U N

Ts e

an

Page 29: Typography Composition Book

s what you might call wine making royalty in nce. The Domaine has been family owned ae late 18th century; and by the 19th century nais were being consumed liberally by Pariskm o x i e

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The final addition to the compositional process was to incorporate an image. With the same

three levels of typography—letters, words and text—an image was introduced to the mix. The image could be cropped, silhouetted, texturized or changed in other ways in the course of creating the compositions. Texture could now be a part of the image, or continue as a separate element. Positive/negative, graphic elements and structure could be incorporated as needed.

The resulting compositions are still abstract, but hint at the richness that can be incorporated into even the simplest realistic project. The complex relationships between typographic elements and the concepts of scale, balance, and focus, to name a few, are all exhibited in these compositions that communicate on multiple levels.

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nB

LU

NTgCOMPOSITION 5

IMAGE

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nThe Serol family is whaThe Domaine has been fathe 19th century the wines

ea

k

Page 33: Typography Composition Book

The Serol fam

ily is what you m

ight call wine m

aking royalty in these parts of France. The D

omaine has been fam

ily owned and operated since the late 18th century; and by the 19th century the w

ines of the Roannais w

ere being consumed liberally by P

arisian bohemians. These are lively w

ines to wash dow

n salty foods. Think pâté or quiche or a croque-m

onsieur. The Serol

family is w

hat you might call w

ine making royalty in these parts of France. The D

omaine has been fam

ily owned and operated since

the late 18th century; and by the 19th century the wines of the R

oannais were being consum

ed liberally by Parisian bohem

ians. These are lively wines

salty foods. Think pâté or quiche or a croque-monsieur.

The Serol fam

ily is what you m

ight call wine m

aking royalty in these parts of France. The Dom

aine by the 19th century the w

ines of the Roan

nais were being consum

ed liberally by Parisian bohem

ians. These are lively wines to w

ash doa croque-monsieur. The S

erol family is w

hat you might call w

ine making royalty in these parts of France.

The Dom

aine has been family ow

ned and operated since the late 18th century; and by the 19th century the wines

The Serol family is what you might call wine making royalty in these parts of France.

The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by

Parisian bohemians. These are lively wines to wash down salty foods. Think pâté or quiche or a croque-monsieur. The Serol

family is what you might call wine making royalty in these parts of France. The Domaine has been family owned and operated since

the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians. These are lively wines

salty foods. Think pâté or quiche or a croque-monsieur.

The Serol family is what you might call wine making royalty in these parts of France. The Domaine

by the 19th century the wines of the Roan

nais were being consumed liberally by Parisian bohemians. These are lively wines to wash doa croque-monsieur. The Serol family is what you might call wine making

royalty in these parts of France.

The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines

of the Roannais were being consumed liberally by Parisian bohemians.

These are lively wines

erol family is w

hat you might call w

ine making royalty in these parts of France.

omaine has been fam

ily owned and operated since the late 18th century; and by the 19th century the w

ines of the Roannais w

ere being consumed liberally by P

arisian bohemians. These are lively w

ines to wash dow

n salty Think pâté or quiche or a croque-m

onsieur. The Serol

y is what you m

ight call wine m

aking royalty in these parts of France. The Dom

aine has been family ow

ned and operated since e 18th century; and by the 19th century the w

ines of the Roannais w

ere being consumed liberally by P

arisian bohemians. These are lively w

ines oods. Think pâté or quiche or a croque-m

onsieur.erol fam

ily is what you m

ight call wine m

aking royalty in these parts of France. The Dom

aine 19th century the w

ines of the Roan

were being consum

ed liberally by Parisian bohem

ians. These are lively wines to w

ash doa croque-monsieur. The S

erol family is w

hat you might call w

ine making royalty in these parts of France.

Dom

aine has been family ow

ned and operated since the late 18th century; and by the 19th century the wines

Roannais w

ere being consumed liberally by P

arisian bohemians.

are lively wines

sh down salty foods. Think pâté or quiche or a croque-m

onsieur. The Serol fam

ily is wu m

ight call wine m

aking royahese parts of France. The D

omaine has been fam

ily owned and operated s

he late 18th century; and by the 19th y the w

ines of the Roannais w

ere being consuberally by P

arisian bohemians. These are lively

to wash dow

n salty foods. Think pâté or quiche or a croque-monsieur.

ol family is w

hat you might call w

ine making r

in these parts of FThe D

omaine has been fam

ily owned and operated since the late 18th century; and by the 19th century the w

ines of the Roannais w

ere being consumed liberally by P

arisian bohemians.These are lively w

ines to wash dow

n oods. Think pâté or quiche or a croque-m

onsieur.

The Serol fam

ily is what you m

ight call wine m

aking royalty in these parts of France. The D

omaine has been fam

ily owned and operated since the late 18th century; and by the 19th century the w

ines of the Roannais w

ere being consumed liberally by

Parisian bohem

ians. These are lively wines to w

ash down salty foods. Think pâté or quiche or a croque-m

onsieur. The Serol

family is w

hat you might call w

ine making royalty in these parts of France. The D

omaine has been fam

ily owned and operated since

the late 18th century; and by the 19th century the wines of the R

oannais were being consum

ed liberally by Parisian bohem

ians. These are lively wines

salty foods. Think pâté or quiche or a croque-monsieur.

The Serol fam

ily is what you m

ight call wine m

aking royalty in these parts of France. The Dom

aine by the 19th century the w

ines of the Roan

nais were being consum

ed liberally by Parisian bohem

ians. These are lively wines to w

ash doa croque-monsieur. The S

erol family is w

hat you might call w

ine making

royalty in these parts of France. The D

omaine has been fam

ily owned and operated since the late 18th century; and by the 19th century the w

ines of the R

oannais were being consum

ed liberally by Parisian bohem

ians.These are lively w

ines to w

ash down salty foods. Think pâté or quiche or a croque-m

onsieur. The Serol fam

ily is what you m

ight call wine m

aking royalty in these parts of France. The D

omaine has been fam

ily owned and operated s

ince the late 18th century; and by the 19th century the w

ines of the Roannais w

ere being consum

ed liberally by Parisian bohem

ians. These are lively w

ines to wash dow

n salty foods. Think pâté or quiche or a croque-monsieur.

e Serol fam

ily is what you m

ight call wine m

aking royalty in these parts of France. The D

omaine has been fam

ily owned and operated since the late 18th century; and by the 19th century the w

ines of the Roannais w

ere being consumed liberally

by Parisian bohem

ians.These are lively wines to w

ash down salty foods. Think pâté or quiche or a croque-m

onsieur.

The

Ser

ol fa

mily

is w

hat y

ou m

ight

cal

l win

e m

akin

g ro

yalty

in th

ese

parts

of F

ranc

e.

The

Dom

aine

has

bee

n fa

mily

ow

ned

and

oper

ated

sin

ce th

e la

te 1

8th

cent

ury;

and

by

the

19th

cen

tury

the

win

es o

f the

Roa

nnai

s w

ere

bein

g co

nsum

ed li

bera

lly b

y P

aris

ian

bohe

mia

ns.

Thes

e ar

e liv

ely

win

es to

was

h do

wn

sal

ty fo

ods.

Thi

nk p

âté

or q

uich

e or

a c

roqu

e-m

onsi

eur.

The

Ser

ol fa

mily

is w

hat y

ou m

ight

cal

l win

e m

akin

g ro

yalty

in th

ese

parts

of F

ranc

e. T

he D

omai

ne h

as b

een

fam

ily o

wne

d an

d op

erat

ed s

ince

th

e la

te 1

8th

cent

ury;

and

by

the

19th

cen

tury

the

win

es o

f the

Roa

nnai

s w

ere

bein

g co

nsum

ed li

bera

lly b

y P

aris

ian

bohe

mia

ns.

Thes

e ar

e liv

ely

win

es

salty

food

s. T

hink

pât

é or

qui

che

or a

cro

que-

mon

sieu

r.Th

e S

erol

fam

ily is

wha

t you

mig

ht c

all w

ine

mak

ing

roya

lty in

thes

e pa

rts o

f Fra

nce.

The

Dom

aine

by

the

19th

cen

tury

the

win

es o

f the

Roa

nna

is w

ere

bein

g co

nsum

ed li

bera

lly b

y P

aris

ian

bohe

mia

ns.

Thes

e ar

e liv

ely

win

es to

was

h do

a cr

oque

-mon

sieu

r. Th

e S

erol

fam

ily is

wha

t you

mig

ht c

all w

ine

mak

ing

roya

lty in

thes

e pa

rts o

f Fra

nce.

The

Dom

aine

has

bee

n fa

mily

ow

ned

and

oper

ated

sin

ce th

e la

te 1

8th

cent

ury;

and

by

the

19th

cen

tury

the

win

es o

f the

Roa

nnai

s w

ere

bein

g co

nsum

ed li

bera

lly b

y P

aris

ian

bohe

mia

ns.

Thes

e ar

e liv

ely

win

es

to w

ash

dow

n s

alty

food

s. T

hink

pât

é or

qui

che

or a

cro

que-

mon

sieu

r. Th

e S

erol

fam

ily is

w

The Serol fam

ily is what you m

ight call wine m

aking royalty in these parts of France. The D

omaine has been fam

ily owned and operated since the late 18th century; and by the 19th century the w

ines of the Roannais w

ere being consumed liberally by P

arisian bohemians. These are lively w

ines to wash dow

n salty foods. Think pâté or quiche or a croque-m

onsieur. The Serol

family is w

hat you might call w

ine making royalty in these parts of France. The D

omaine has been fam

ily owned and operated since

the late 18th century; and by the 19th century the wines of the R

oannais were being consum

ed liberally by Parisian bohem

ians. These are lively wines

salty foods. Think pâté or quiche or a croque-monsieur.

The Serol fam

ily is what you m

ight call wine m

aking royalty in these parts of France. The Dom

aine by the 19th century the w

ines of the Roan

nais were being consum

ed liberally by Parisian bohem

ians. These are lively wines to w

ash doa croque-monsieur. The S

erol family is w

hat you might call w

ine making royalty in these parts of France.

The Dom

aine has been family ow

ned and operated since the late 18th century; and by the 19th century the wines

of the Roannais w

ere being consumed liberally by P

arisian bohemians.

These are lively wines

to wash dow

n salty foods. Think pâté or quiche or a croque-monsieur. The S

erol family is w

hat you might call w

ine making roya

lty in these parts of France. The Dom

aine has been family ow

ned and operated since the late 18th century; and by the 19th century the w

ines of the Roannais w

ere being consum

ed liberally by Parisian bohem

ians. These are lively w

ines to wash dow

n salty foods. Think pâté or quiche or a croque-monsieur.

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l

u

n

t

Page 34: Typography Composition Book

nB

LU

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Page 35: Typography Composition Book

ea maine has been family owned and operated since the late 18th

umed liberally by Parisian bohemians. These are lively wines to wash down salty

family is what you might call wine making royalty in these parts of France. The Domaine has been

th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians.

sh down salty foods. Think pâté or quiche or a croque-monsieur.

b l u n t

Page 36: Typography Composition Book

Kol fa

mily

is w

hat y

ou m

ight

cal

l win

e m

akin

g ro

yalty

in th

ese

parts

of F

ranc

e. T

he D

omai

ne h

as b

een

fam

ily o

wne

d an

d op

erat

ed s

ince

the

late

18t

h ce

ntur

y; a

nd b

y th

e 19

th

the

win

es o

f the

Roa

nnai

s w

ere

bein

g co

nsum

ed li

bera

lly b

y Pa

risia

n bo

hem

ians

. Th

ese

are

livel

y w

ines

to w

ash

dow

n s

alty

food

s. T

hink

pât

é or

qui

che

or a

cro

que-

mon

sie

se

a

Page 37: Typography Composition Book

ea b l u n t Kol fa

mily

is w

hat y

ou m

ight

cal

l win

e m

akin

g ro

yalty

in th

ese

parts

of F

ranc

e. T

he D

omai

ne h

as b

een

fam

ily o

wne

d an

d op

erat

ed s

ince

the

late

18t

h ce

ntur

y; a

nd b

y th

e 19

th

the

win

es o

f the

Roa

nnai

s w

ere

bein

g co

nsum

ed li

bera

lly b

y Pa

risia

n bo

hem

ians

. Th

ese

are

livel

y w

ines

to w

ash

dow

n s

alty

food

s. T

hink

pât

é or

qui

che

or a

cro

que-

mon

sie

se

a

Page 38: Typography Composition Book

g2009