Typography Composition Book
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Transcript of Typography Composition Book
gKn typography onetheresa berenato
moCOMPOSITION is the organization or grouping of different parts of a work of art to achieve a unified whole.
Although typographic composition utilizes the same basic compositional concepts that are part of all visual arts, there are unique ways that typography relates to each of these concepts. By forming relationships between elements, and incorporating visual concepts in abstract ways, a new and more open relationship with typography is achieved.
On the following pages, the exploration of typographic composition begins simply—with three letterforms . Subsequent compositions include additional elements and new relationships evolve as I explored positive and negative space, texture and the use of image.
8
moCONCEPTS OF
COMPOSITION
FormHarmonyMeaningRhythmScaleSizeStructureTensionTexture
BalanceColorContextContrastDepthDetailDirectionDramaFocus
gThese compositions feature the letters G, K and N set
in the following typefaces, respectively: Baskerville, Helvetica and Garamond. By using size, scale, spacial relationships, bleeds and positioning as variables, I created six compositions using only the three letterforms. The final compositions are 8.5"x 8.5" (standard format throughout).
10
gKnCOMPOSITION 1
LETTERFORMS
ggKn
gKn
gKn
nK g
n gsea
Keeping the three letters from the previous assignment, I
have now included three words: moxie, blunt and sea. The words do not have to have any particular meaning or association with each other. Each letter and word is set in one of the following typefaces: Baskerville, Helvetica, Garamond or Times Roman. Using only the three letters and three words, I created the following compositions.
16
n gmoxiesea
COMPOSITION 2
LETTERFORMS & WORDS
nKBLUNT
gea
Kgn
BLUNT
moxie
sea sea
K gn
sea
moxie gmoxiK
L U N T
nKg
moxie
seang m o x i e e aL
UN
gb l u n t
these parts of France. The Domaine has been family owned
KStarting with the same three letters and
three words from the previous assignments, In this assignment, I added text and a graphic element. By adjusting the leading, column width and type size, I was able to achieve different compositional results. As abstract compositions, it is not necessary that the text or other typographic elements be readable. I have also included one graphic element: an outlined or in some cases, solid circle. Screens of black could be employed, white type could be used, and structure was to be considered.
22
gb l u n t
these parts of France. The Domaine has been family owned
KCOMPOSITION 3
LETTERFORMS & WORDS
& TEXT
W/GRAPHIC ELEMENTS
nKer
ol fa
mily
is w
hat y
ou m
ight
cal
l win
e m
akin
g ro
yalty
in th
ese
parts
of F
ranc
e. T
he D
omai
ne h
as b
een
fam
ily o
wne
d an
d op
erat
ed s
ince
the
late
18t
h ce
ntur
y; a
nd b
y th
e 19
thry
the
win
es o
f the
Roa
nnai
s w
ere
bein
g co
nsum
ed li
bera
lly b
y Pa
risia
n bo
hem
ians
. Th
ese
are
livel
y w
ines
to w
ash
dow
n s
alty
food
s. T
hink
pât
é or
qui
che
or a
cro
que-
mon
ss
e a
nmoxie
Kg
all wine
France.
mily owned and
18th century; and by
e wines of the Roannais
nsumed liberally by Parisian
s. These are lively wines to wash
salty foods. Think pâté or quiche
r a croque-monsieur. The Serol family is
what you might call wine making royalty in
these parts of France. The Domaine has
been family owned and operated since the
late 18th century; and by the 19th century
the wines of the Roannais were being
consumed liberally by Parisian bohemians.
These are lively wines to wash down salty
foods. Think pâté or quiche or a croque-
monsieur.
s e a
BLU
gb l u n t
these parts of France. The Domaine has been family owned
K
s e aPositive/negative is the relationship between figure and ground. Are there black elements on a white ground,
or white elements on a black ground? Does the ground interchange from black to white? Just making a composition negative does not deal with those issues.
Texture is the ability to render type in ways other than just hard edge black and white. Combining hand effects (drawing, painting), machined effects (photocopying, scanning), computer effects (PhotoShop, Illustrator) and/or accidental effects (spills, crumples, rips) allows you to define type in unusual and unique ways—challenging you to see it differently.
Typography exists in our world in many forms—this was an opportunity to explore non-traditional representations of typographic form.
Starting with the same three letters, three words and text used in the last assignments, I incorporated positive/negative and texture as major design components. Graphic elements were optional.
s 28
s e aTh
e Se
rol f
amily
is w
hat y
ou m
ight
cal
l win
e m
akin
g ro
yalty
in th
ese
parts
of F
ranc
e. T
he D
omai
ne h
as b
een
fam
ily o
wne
d an
d op
erat
ed s
ince
th
e la
te 1
8th
cent
ury;
and
by
the
19th
cen
tury
the
win
es o
f the
Roa
nnai
s w
ere
bein
g co
nsum
ed li
bera
lly b
y Pa
risia
n bo
hem
ians
. Th
ese
are
livel
y w
ines
to w
ash
dow
n s
alty
food
s. T
hink
pât
é or
qui
che
or a
cro
que-
mon
sieu
r.
COMPOSITION 4
TEXTURE
POSITIVE & NEGATIVE
s
gb l u n t
MO
XIE
The S
erol fa
mily is
wha
t you
migh
t call
wine
mak
ing ro
yalty
in th
ese p
arts o
f Fran
ce. T
he D
omain
e has
been
family
owne
d and
opera
ted si
nce t
he
centu
ry the
wine
s of th
e Roa
nnais
were
being
cons
umed
libera
lly by
Pari
sian b
ohem
ians.
Thes
e are
lively
wine
s to w
ash d
own
salty
food
s. Th
ink
ily is
wha
t you
migh
t call
wine
mak
ing ro
yalty
in th
ese
parts
of F
ranc
e. T
he D
omain
e ha
s bee
n fa
mily
own
ed a
nd o
pera
ted
sin
wine
s of t
he R
oann
ais w
ere
being
cons
umed
liber
ally b
y Par
isian
boh
emian
s. T
hese
are
lively
wine
s to
wash
dow
n sa
lty fo
od
wha
t you
mig
ht c
all w
ine
mak
ing
roya
lty in
thes
e pa
rts o
f Fra
nce.
The
Dom
aine
has
bee
n fa
mily
ow
ned
and
oper
at
of th
e R
oann
ais
wer
e be
ing
cons
umed
libe
rally
by
Paris
ian
bohe
mia
ns.
Thes
e ar
e liv
ely
win
es to
was
h do
wn
sal
ty
l win
e m
akin
g ro
yalty
in th
ese
parts
of F
ranc
e. T
he D
omai
ne h
as b
een
fam
ily o
wne
d an
d op
erat
ed s
ince
the
late
1
e be
ing
cons
umed
libe
rally
by
Paris
ian
bohe
mia
ns.
Thes
e ar
e liv
ely
win
es to
was
h do
wn
sal
ty fo
ods.
Thi
nk p
âté
o
ight c
all w
ine m
aking
roya
lty in
thes
e part
s of F
rance
. The
Dom
aine h
as be
en fa
mily ow
ned a
nd op
erated
sinc
e the
late
18th
ce
s were be
ing co
nsum
ed lib
erally
by Pari
sian b
ohem
ians.
These
are l
ively
wines t
o was
h dow
n sa
lty fo
ods.
Think p
âté or
q
The Serol family is what you might call wine making royalty in these parts of France. The Domaine has been family owned and op
century the wines of the Roannais were being consumed liberally by Parisian bohemians. T
hese are lively wines to wash down
fFrance. The Dom
bohemians. T
nmoThe Serol fa
mily is w
hat yo
making ro
yalty in these parts
of Fr
The Domaine has been family
owned
and operated since the late 18th ce
ntury;
and by the 19th ce
ntury the wines o
f the
Roannais were being co
nsumed liberally
by Parisi
an bohemians. These are liv
ely
wines to wash down sa
lty foods. T
hink
pâté or quich
e or a cro
que-monsie
ur. The
Serol family
is what yo
u might call w
ine
making ro
yalty in these parts
of France.
The Domaine has been family
owned
and operated since the late 18th ce
ntury;
and by the 19th ce
ntury the wines o
f the
Roannais were being co
nsumed liberally
by Parisi
an bohemians. These are liv
ely
wines to wash down sa
lty foods. T
hink
pâté or quich
e or a cro
que-monsie
ur. The
Serol family
is what yo
u might call w
ine
making ro
yalty in these parts
of France.
The Domaine has been family
owned and
operated since the late 18th ce
ntury; and by
the 19th century t
he wines of th
e Roannais
were being consumed lib
erally by P
arisian
bohemians. These are liv
ely wines to
wash
down salty
foods. Think p
âté or quich
e
or a cro
que-monsie
ur. The Serol fa
mily is
what you might ca
ll wine makin
g royalty
in
these parts of F
rance. The Domaine has
been family owned and operated sin
ce the
late 18th century;
and by the 19th ce
ntury
the wines of th
e Roannais were being
consumed liberally
by Parisi
an bohemians.
se are lively w
ines to wash down sa
lty
k pâté or quich
e or a cro
que-
K SE gb l u n t
hat you might call wine making royalty in these parts of France. The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians. These are lively wines to wash down salty foods. Think pâté or quiche or a croque-monsieur. The Serol family is what you might call wine making royalty in these parts of France. The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians. These are lively wines to wash down salty foods. Think pâté or quiche or a croque-monsieur. The Serol family is what you might call wine making royalty in these parts of France. The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians. These are lively wines to wash down salty foods. Think pâté or quiche or a croque-
The Serol family is what you might call wine making royalty in these parts of France. The Domaine hascentury the wines of the Roannais were being consumed liberally by Parisian bohemians. These are e a
hat you might call w
ine making royalty in these parts of France.
een family ow
ned and operated since the late 18th century; and by the 19th century the wines of the R
oannais were being consum
ed liberally by
s. These are lively wines to w
ash down salty foods. Think pâté or quiche or a croque-m
onsieur. The Serol
might call w
ine making royalty in these parts of France. The D
omaine has been fam
ily owned and operated since
ury; and by the 19th century the wines of the R
oannais were being consum
ed liberally by Parisian bohemians. These are lively w
ines
k pâté or quiche or a croque-monsieur.
y is what you m
ight call wine m
aking royalty in these parts of France. The Dom
aine
ntury the wines of the R
oan
ng consumed liberally by Parisian bohem
ians. These are lively wines to w
ash doa croque-monsieur. The Serol fam
ily is what you m
ight call wine m
aking
ese parts of France.
ine has been family ow
ned and operated since the late 18th century; and by the 19th century the wines
annais were being consum
ed liberally by Parisian bohemians.
e lively wines
down salty foods. Think pâté or quiche or a croque-m
onsieur. The Serol family is w
u might call w
ine making roya
these parts of France. The Dom
aine has been family ow
ned and operated s
the late 18th century; and by the 19th
tury the wines of the R
oannais were being consu
ed liberally by Parisian bohemians. These are lively
wines to w
ash down salty foods. Think pâté or quiche or a croque-m
onsieur.
e Serol family is w
hat you might call w
ine making r
oyalty in these parts of F
rance. The Dom
aine has been family ow
ned and operated since the late 18th century; and by the 19th century the wines of the R
oannais were being consum
ed liberally
by Parisian bohemians.These are lively w
ines to wash dow
n salty foods. Think pâté or quiche or a croque-monsieur.g B L U N
Ts e
an
s what you might call wine making royalty in nce. The Domaine has been family owned ae late 18th century; and by the 19th century nais were being consumed liberally by Pariskm o x i e
The final addition to the compositional process was to incorporate an image. With the same
three levels of typography—letters, words and text—an image was introduced to the mix. The image could be cropped, silhouetted, texturized or changed in other ways in the course of creating the compositions. Texture could now be a part of the image, or continue as a separate element. Positive/negative, graphic elements and structure could be incorporated as needed.
The resulting compositions are still abstract, but hint at the richness that can be incorporated into even the simplest realistic project. The complex relationships between typographic elements and the concepts of scale, balance, and focus, to name a few, are all exhibited in these compositions that communicate on multiple levels.
36
nB
LU
NTgCOMPOSITION 5
IMAGE
nThe Serol family is whaThe Domaine has been fathe 19th century the wines
ea
k
The Serol fam
ily is what you m
ight call wine m
aking royalty in these parts of France. The D
omaine has been fam
ily owned and operated since the late 18th century; and by the 19th century the w
ines of the Roannais w
ere being consumed liberally by P
arisian bohemians. These are lively w
ines to wash dow
n salty foods. Think pâté or quiche or a croque-m
onsieur. The Serol
family is w
hat you might call w
ine making royalty in these parts of France. The D
omaine has been fam
ily owned and operated since
the late 18th century; and by the 19th century the wines of the R
oannais were being consum
ed liberally by Parisian bohem
ians. These are lively wines
salty foods. Think pâté or quiche or a croque-monsieur.
The Serol fam
ily is what you m
ight call wine m
aking royalty in these parts of France. The Dom
aine by the 19th century the w
ines of the Roan
nais were being consum
ed liberally by Parisian bohem
ians. These are lively wines to w
ash doa croque-monsieur. The S
erol family is w
hat you might call w
ine making royalty in these parts of France.
The Dom
aine has been family ow
ned and operated since the late 18th century; and by the 19th century the wines
The Serol family is what you might call wine making royalty in these parts of France.
The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by
Parisian bohemians. These are lively wines to wash down salty foods. Think pâté or quiche or a croque-monsieur. The Serol
family is what you might call wine making royalty in these parts of France. The Domaine has been family owned and operated since
the late 18th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians. These are lively wines
salty foods. Think pâté or quiche or a croque-monsieur.
The Serol family is what you might call wine making royalty in these parts of France. The Domaine
by the 19th century the wines of the Roan
nais were being consumed liberally by Parisian bohemians. These are lively wines to wash doa croque-monsieur. The Serol family is what you might call wine making
royalty in these parts of France.
The Domaine has been family owned and operated since the late 18th century; and by the 19th century the wines
of the Roannais were being consumed liberally by Parisian bohemians.
These are lively wines
erol family is w
hat you might call w
ine making royalty in these parts of France.
omaine has been fam
ily owned and operated since the late 18th century; and by the 19th century the w
ines of the Roannais w
ere being consumed liberally by P
arisian bohemians. These are lively w
ines to wash dow
n salty Think pâté or quiche or a croque-m
onsieur. The Serol
y is what you m
ight call wine m
aking royalty in these parts of France. The Dom
aine has been family ow
ned and operated since e 18th century; and by the 19th century the w
ines of the Roannais w
ere being consumed liberally by P
arisian bohemians. These are lively w
ines oods. Think pâté or quiche or a croque-m
onsieur.erol fam
ily is what you m
ight call wine m
aking royalty in these parts of France. The Dom
aine 19th century the w
ines of the Roan
were being consum
ed liberally by Parisian bohem
ians. These are lively wines to w
ash doa croque-monsieur. The S
erol family is w
hat you might call w
ine making royalty in these parts of France.
Dom
aine has been family ow
ned and operated since the late 18th century; and by the 19th century the wines
Roannais w
ere being consumed liberally by P
arisian bohemians.
are lively wines
sh down salty foods. Think pâté or quiche or a croque-m
onsieur. The Serol fam
ily is wu m
ight call wine m
aking royahese parts of France. The D
omaine has been fam
ily owned and operated s
he late 18th century; and by the 19th y the w
ines of the Roannais w
ere being consuberally by P
arisian bohemians. These are lively
to wash dow
n salty foods. Think pâté or quiche or a croque-monsieur.
ol family is w
hat you might call w
ine making r
in these parts of FThe D
omaine has been fam
ily owned and operated since the late 18th century; and by the 19th century the w
ines of the Roannais w
ere being consumed liberally by P
arisian bohemians.These are lively w
ines to wash dow
n oods. Think pâté or quiche or a croque-m
onsieur.
The Serol fam
ily is what you m
ight call wine m
aking royalty in these parts of France. The D
omaine has been fam
ily owned and operated since the late 18th century; and by the 19th century the w
ines of the Roannais w
ere being consumed liberally by
Parisian bohem
ians. These are lively wines to w
ash down salty foods. Think pâté or quiche or a croque-m
onsieur. The Serol
family is w
hat you might call w
ine making royalty in these parts of France. The D
omaine has been fam
ily owned and operated since
the late 18th century; and by the 19th century the wines of the R
oannais were being consum
ed liberally by Parisian bohem
ians. These are lively wines
salty foods. Think pâté or quiche or a croque-monsieur.
The Serol fam
ily is what you m
ight call wine m
aking royalty in these parts of France. The Dom
aine by the 19th century the w
ines of the Roan
nais were being consum
ed liberally by Parisian bohem
ians. These are lively wines to w
ash doa croque-monsieur. The S
erol family is w
hat you might call w
ine making
royalty in these parts of France. The D
omaine has been fam
ily owned and operated since the late 18th century; and by the 19th century the w
ines of the R
oannais were being consum
ed liberally by Parisian bohem
ians.These are lively w
ines to w
ash down salty foods. Think pâté or quiche or a croque-m
onsieur. The Serol fam
ily is what you m
ight call wine m
aking royalty in these parts of France. The D
omaine has been fam
ily owned and operated s
ince the late 18th century; and by the 19th century the w
ines of the Roannais w
ere being consum
ed liberally by Parisian bohem
ians. These are lively w
ines to wash dow
n salty foods. Think pâté or quiche or a croque-monsieur.
e Serol fam
ily is what you m
ight call wine m
aking royalty in these parts of France. The D
omaine has been fam
ily owned and operated since the late 18th century; and by the 19th century the w
ines of the Roannais w
ere being consumed liberally
by Parisian bohem
ians.These are lively wines to w
ash down salty foods. Think pâté or quiche or a croque-m
onsieur.
The
Ser
ol fa
mily
is w
hat y
ou m
ight
cal
l win
e m
akin
g ro
yalty
in th
ese
parts
of F
ranc
e.
The
Dom
aine
has
bee
n fa
mily
ow
ned
and
oper
ated
sin
ce th
e la
te 1
8th
cent
ury;
and
by
the
19th
cen
tury
the
win
es o
f the
Roa
nnai
s w
ere
bein
g co
nsum
ed li
bera
lly b
y P
aris
ian
bohe
mia
ns.
Thes
e ar
e liv
ely
win
es to
was
h do
wn
sal
ty fo
ods.
Thi
nk p
âté
or q
uich
e or
a c
roqu
e-m
onsi
eur.
The
Ser
ol fa
mily
is w
hat y
ou m
ight
cal
l win
e m
akin
g ro
yalty
in th
ese
parts
of F
ranc
e. T
he D
omai
ne h
as b
een
fam
ily o
wne
d an
d op
erat
ed s
ince
th
e la
te 1
8th
cent
ury;
and
by
the
19th
cen
tury
the
win
es o
f the
Roa
nnai
s w
ere
bein
g co
nsum
ed li
bera
lly b
y P
aris
ian
bohe
mia
ns.
Thes
e ar
e liv
ely
win
es
salty
food
s. T
hink
pât
é or
qui
che
or a
cro
que-
mon
sieu
r.Th
e S
erol
fam
ily is
wha
t you
mig
ht c
all w
ine
mak
ing
roya
lty in
thes
e pa
rts o
f Fra
nce.
The
Dom
aine
by
the
19th
cen
tury
the
win
es o
f the
Roa
nna
is w
ere
bein
g co
nsum
ed li
bera
lly b
y P
aris
ian
bohe
mia
ns.
Thes
e ar
e liv
ely
win
es to
was
h do
a cr
oque
-mon
sieu
r. Th
e S
erol
fam
ily is
wha
t you
mig
ht c
all w
ine
mak
ing
roya
lty in
thes
e pa
rts o
f Fra
nce.
The
Dom
aine
has
bee
n fa
mily
ow
ned
and
oper
ated
sin
ce th
e la
te 1
8th
cent
ury;
and
by
the
19th
cen
tury
the
win
es o
f the
Roa
nnai
s w
ere
bein
g co
nsum
ed li
bera
lly b
y P
aris
ian
bohe
mia
ns.
Thes
e ar
e liv
ely
win
es
to w
ash
dow
n s
alty
food
s. T
hink
pât
é or
qui
che
or a
cro
que-
mon
sieu
r. Th
e S
erol
fam
ily is
w
The Serol fam
ily is what you m
ight call wine m
aking royalty in these parts of France. The D
omaine has been fam
ily owned and operated since the late 18th century; and by the 19th century the w
ines of the Roannais w
ere being consumed liberally by P
arisian bohemians. These are lively w
ines to wash dow
n salty foods. Think pâté or quiche or a croque-m
onsieur. The Serol
family is w
hat you might call w
ine making royalty in these parts of France. The D
omaine has been fam
ily owned and operated since
the late 18th century; and by the 19th century the wines of the R
oannais were being consum
ed liberally by Parisian bohem
ians. These are lively wines
salty foods. Think pâté or quiche or a croque-monsieur.
The Serol fam
ily is what you m
ight call wine m
aking royalty in these parts of France. The Dom
aine by the 19th century the w
ines of the Roan
nais were being consum
ed liberally by Parisian bohem
ians. These are lively wines to w
ash doa croque-monsieur. The S
erol family is w
hat you might call w
ine making royalty in these parts of France.
The Dom
aine has been family ow
ned and operated since the late 18th century; and by the 19th century the wines
of the Roannais w
ere being consumed liberally by P
arisian bohemians.
These are lively wines
to wash dow
n salty foods. Think pâté or quiche or a croque-monsieur. The S
erol family is w
hat you might call w
ine making roya
lty in these parts of France. The Dom
aine has been family ow
ned and operated since the late 18th century; and by the 19th century the w
ines of the Roannais w
ere being consum
ed liberally by Parisian bohem
ians. These are lively w
ines to wash dow
n salty foods. Think pâté or quiche or a croque-monsieur.
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ea maine has been family owned and operated since the late 18th
umed liberally by Parisian bohemians. These are lively wines to wash down salty
family is what you might call wine making royalty in these parts of France. The Domaine has been
th century; and by the 19th century the wines of the Roannais were being consumed liberally by Parisian bohemians.
sh down salty foods. Think pâté or quiche or a croque-monsieur.
b l u n t
Kol fa
mily
is w
hat y
ou m
ight
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l win
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g ro
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in th
ese
parts
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ranc
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he D
omai
ne h
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een
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ily o
wne
d an
d op
erat
ed s
ince
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h ce
ntur
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nd b
y th
e 19
th
the
win
es o
f the
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nnai
s w
ere
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g co
nsum
ed li
bera
lly b
y Pa
risia
n bo
hem
ians
. Th
ese
are
livel
y w
ines
to w
ash
dow
n s
alty
food
s. T
hink
pât
é or
qui
che
or a
cro
que-
mon
sie
se
a
ea b l u n t Kol fa
mily
is w
hat y
ou m
ight
cal
l win
e m
akin
g ro
yalty
in th
ese
parts
of F
ranc
e. T
he D
omai
ne h
as b
een
fam
ily o
wne
d an
d op
erat
ed s
ince
the
late
18t
h ce
ntur
y; a
nd b
y th
e 19
th
the
win
es o
f the
Roa
nnai
s w
ere
bein
g co
nsum
ed li
bera
lly b
y Pa
risia
n bo
hem
ians
. Th
ese
are
livel
y w
ines
to w
ash
dow
n s
alty
food
s. T
hink
pât
é or
qui
che
or a
cro
que-
mon
sie
se
a
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