Typographic Play

1

Typographic Play A Presentation at Typography Day 2011, at National Institute of Design, Ahmedabad, 4 March, 2011 From 1965 to 2010, the works of the students from :

* National Institute of Design, Ahmedabad & Gandhinagar

* Faculty of Fine Arts, M S University, Baroda

* Srishti School of Art, Design & Technology, Bangalore

* Industrial Design Institute, IIT, Mumbai

* Symbiosis Institute of Design, Pune

* MIT Institute of Design, Pune

* Rhode Island School of Design, USA

* Christchurch College of Fine Arts, New Zealand

* Nova Scotia School of Design, Canada

Mahendra Patel, Chief Mentor, Leaf Design Pvt. Ltd., 411, Abhishek, Off New Link Rd., Andheri West, Mumbai 400 053

W: mcpatel.com / E: mcpatel@theleafdesign.com

�4

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Patel

Typewritten Text

Illustrative Words with Grotesk typeface, proofed on letterpress machine, Mahendra Patel, NID, 1965

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�3

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Patel

Typewritten Text

A typographic advertisement printed on letter-press proofing machine by Mahendra Patel, NID, 1965

Patel

Typewritten Text

A cut & paste Xerox compositions with text by a student Rhode Island School of Design, USA, 1988

23

29

we join w

e culminate

w

e can better, together

ou

t of our closet

f

ollow my lead

trust if

you will

t

he

goal is clear as the crystal. it sp

arkles like a diamond in my sky. the dreams come true now. w

e

will

defeat the so

und and light, just follow my lead.th

e dark

night fades w

ith the sun rising. we have to fl y now, spread our wings and rise

. for th

e

our shadow makes no mark. we donot impose our being

the

goal lies o

n the far horizon. we have the earth below. our home we have left below. our home, w

e have

left

far

on

us. w

e rebel. w

e fl y out of the blue, above the skyout of our closet.

t

he ra

in shatte

rs on th

e earth beneath. the wind tries to swallow. we have our own destiny to se

t

goal w

e have to reach, we join together, fl ock together. and do better together.

on you. we fl y on those shattered fi elds when

fall, we will lift you up again, trust

if you will

behin

d. w

e are determined. we have placed a challenge to ourself. we will break every bond the circumsta

nces tie

- a v i k c h a n d r a

Freedom and the Flight

linear solutions

warm colours rep-

resenting warmth,

joy and celebrations

bring the feeling of

togetherness. the

continuous dancing

in harmonious steps

can be divine. danc-

ing in the purest form

help realize the rythm divine.

dance

to the

rhythm

divine

kids can be very u

n-

predictable. their jo

ys,

moods, likes etc. keep

varrying. th

eir energy

and curiosity appear

in different shapes

and sizes or can take

a reverse at any point.

kids puzzlevibrating visions

human mind work at the conscious and the subconscious state of mind. conscious mind sees the physicality of the world while the subconscious mind visualises the fantacies, imaginations, aspirations and hope.vibrating visions refer to the integration of the conscious and the subconscious mind.

destiny has control over one’s

life. however, th

is doesnot stop

one desiring. human desires

is an ongoing process in all

shapes and sizes. the con-

straints of destiny make the

human exercise his desires in

its limited capability

.human desires

the accordian functions in a

systematical order. its rythm

and flow comprises all the

possible shapes and orien-

tations helping it to form a

curvilinear flow. one can feel

the music and movement in

its simplified form.

with the accordian

jyotshikha

mINDT

HEVIBES of

my

a r o o n c o o m a r

FOLL

OW

ME

I’m feelIn

g fIne w

Ith a straIg

ht spIn

e

enough confId

ent to lead t

he lIn

e.

Be It sunny,

Be It raIn

y, Be It

day, Be It

nIght,

trust me;

I’ll take u

through lIk

e a moment n

ew.THE O

THER SIDE

deep w

IthIn are thoughts that I wanna Be

But shut them tIght from others sIght;

eager to come out and see the lIght

But ‘the o

ther’ reIns and suppress my rIght

UNITE TO SURVIVE

we wIll not go quIetly Into the nIght

we wIll not vanIsh wIthout a fIght

we’re goIng to lIve on

we’re goIng to survIve.

BAD

= G

OOD

what I

s good?

what I

s Bad?

who decId

es what

Is w

hat? It

Is all I

n the I

ndIvId

ual lIk

es whIc

h are

compelled B

y ones e

xperIences.

anythIng w

hIch

pleases and l

Iked I

s alw

ays term

ed good a

nd the

unfavoraBle as B

ad.

‘Bad’

Is not a

s Bad a

s ‘Bad I

s’. s

omethIn

g whIc

h

Is Bad f

or som

eone may B

e good f

or others.

at

tImes I

t Is t

he majo

rIty o

f lIk

e-mIn

ded people

who decId

e and a

ssIgn t

hese term

s to o

thers’

actIons,

experIences a

nd perceptIo

ns.

Bad and g

ood com

plIment e

ach other a

nd

always o

ne Becom

es the e

ssence of e

xIstence

for the o

ther. and g

ood exIs

ts only

If Bad

exIsts.

therefore ‘Bad’

equals ‘good’.

just

thInk.

so lets take p

rIde I

n callIn

g ourselv

es ‘Bad’

rather than t

he good.

AW

AKENIN

G

awake!

jo

In t

he

ro

w a

nd lIf

t

your B

ro

w;

un

Ite

to s

ho

w t

he

stren

gth

they

never

kn

ow;

gIv

e th

e sta

re

that

mad

e

scar

e

Its

tIme

to c

are

wh

at u s

har

e.

32

35

36

40

4�

42

5�

52

54

66

Creating English letter forms matching with Oriya letter forms / NID, 2003

Aditi M

ukh

erje

e

A type design project of English matching with Bengali letter forms / NID, 2000

Kritika

Mal

hotr

a

A type design project of English with the concept of Tantra / NID, 1998

Anan

d A

lmal

A type design project of Malaysian matching with the Persian script forms / Canterbury Uni., 1992

Chea

h W

ei C

hun

A type design project of Malaysian matching with the Persian script forms / Canterbury Uni., 1992

Chea

h W

ei C

hun

A type design project of Malayalam matching with the Urdu script forms / NID , 2000

Angel

a Rav

i

A vernacular proj. of English alphabets based on Devanagari & Bengali forms & phonetic vowelisation / FOFA, 2004

Creating 3-D letter forms in Kannada script illustrating some imaginary objects / Srishti, 2002

Shru

ti R

amiy

ah

Letter design concepts/ideas by I st year Aplied Arts students, Faculty of Fine Arts, Baroda, Jan, 2006

*

*

*

*

*

*

*

*

*

*

*

**

*

LD : �

m

Letter design project by Khushboo Jain & Asif Kureshi, Ist yr AA, Faculty of Fine Arts, Baroda, Jan, 2006

2

Aas

hak

a G

ajja

r /

FOFA

, Bar

oda,

2006

Letter design project in fancy style / FOFA, 2003 Riddhi, Divyesh, Archit, Grishma

Letter design concepts / Srishti, 2003

Letter design project in fancy style / Srishti, 2003 Pooja, Nidhi, Pradnya

7

AIM

To make typeface which has a good readability with a problem solving approach.

PROJECT

TYPE FACE ON EXPRESSIONS

CLIENT

Children book houses, comic books (like champak, twinkle)

USER

Children who read comic books and illustrative books. (age group - 4 and above)

NEED

To meet the needs for a di˜erent typeface for illustrative children books.

DESIGN STATEMENT

To make a readable type design on the theme of expressions. My aim is to get the feel of a certain category of facial expression in my font design.

EXPRESSION

Devish Grin 0r Evil Grin

ATRIBUTES

Crossed Eyebrows A Big Smile Face Enlarges Roundy Characters Ritoparna Hazra, Sem 7 GD Student, SID 2010Type Design

Letter design concept variations in fancy style / NID, 1987

Letter design experimentations / NID, 1987

Am

itab

h

Sum

il

44

11

Teach

er:

Mah

endra

Pat

el,

mcp

atel

@th

elea

fdes

ign.c

om

Construction of sans-serif letter forms Concept design keeping the bold weight same

Concept designs keeping the bold weight & normal width same

Concept designs with no constrains

Concept designs keeping the normal width same

Rh

ea M

ath

ias,

PG

GD

Stu

den

t, M

IT I

nst

itute

of D

esig

n,

Pune,

Nov

. 08

19A workshop at IDC, Mumbai, 2009, Teacher: Mahendra Patel,

5Deepali Thokal, PG Student, IDC, Mumbai, 2009

Style

Teen Kids

TOY STORE

PET SHOP

SCARY-HOUSE

Teac

her

: m

cpat

el@

thel

eafd

esig

n.c

om

15Payal Shah, PG3, MIT Institute of Design, 2009

19Shriya Nagi

Original

Redesigned

Alternative Designs

Logo

Symbol

Swadha SID, 2009

Original

Seal

Pictogram

Water Mark

Redesigned

Alternative Design

Logotype for a Restaurant

25

26

15

Teac

her

: m

cpat

el@

thel

eafd

esig

n.c

om

Stu

den

t: A

bh

a K

ate

, G

D,

SID

, Pu

ne,

2008

22

Teac

her

: m

cpat

el@

thel

eafd

esig

n.c

om

Stu

den

t: H

ars

hit

a S

K,

GD

, SID

, Pu

ne,

2008

32

Teac

her

: m

cpat

el@

thel

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esig

n.c

om

Stu

den

t: M

an

asi

Ag

arw

al, G

D,

SID

, Pu

ne,

2008

56

Teac

her

: m

cpat

el@

thel

eafd

esig

n.c

om

Stu

den

t: S

au

rab

h S

eth

i, G

D,

SID

, Pu

ne,

2008

15

Teac

her

: m

cpat

el@

thel

eafd

esig

n.c

om

Stu

den

t: K

an

nan

Meh

ta,

Srish

ti,

Ban

gal

ore

, D

ec.

2010

22

Teac

her

: m

cpat

el@

thel

eafd

esig

n.c

om

Stu

den

t: R

ud

raksh

Math

ur,

Srish

ti,

Ban

gal

ore

, D

ec.

2010

thanksMahendra Patel