= venography

= Ecoiler

= Sketch Toska

= The dreamer

= Tragic Vision

= Crack and Bold

Venture

Venture

Venture

Venture

Venture

Venture

Venture

In order to stay within the stereotypical codes and conventions of a wartime period drama, we have looked at the typography specific with that genre. The colours and typography used holds great significance in allowing the audience to identify (uses and gratification theory) with that genre. Each font present are of a war time period drama, however, as a group we need to decide on a font that fits the ‘look’ of our product and, therefore, have decided to use the font ‘the dreamer’, due to it being compatible with the typography at the time of the 1940s. The ‘the dreamer’ font has been portrayed as bold and is clearly read from a far distance, allowing the audience to identify (uses and gratification theory) with the title of the product straight away. However, the font presented will only be used on the poster, as we will be staying within the stereotypical ‘house style’ of magazines, though the font will be used within the article. The sophisticated font can perhaps represent the sophisticated narrative that will target a more mature audience. Furthermore, the colour we have decided upon is brown and greens as it is stereotypical with the genre that our product has been based around as the browns and greens represent nature and journeys, something which will be portrayed within our product ‘venture’.