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Typofaces give voice to words Typefaces give voice to words.
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Transcript of Typofaces give voice to words Typefaces give voice to words.
Typofaces give voice to words
Typefaces give voice to words
Typefaces give voice to words
g Love at first type
Font
Specific set of typographic characters that are designed to work
Together. Fonts are also referred to as Typefaces.
Serif
A font features horizontal and vertical details that are added to the beginning or
end of its’ characters major strokes.
San Serif
Typeface does not have serifs --- sans means “without” in French.
Typefaces are measured in
Points.
Typeface’s WEIGHT describes how
heavy it appears
Six Categories into which most font fall:
• Sans Seriff
• Serif
• Script, Hand-Lettered
•Monospace
•Novelty
•Dingbat, Ornament
Sans Serif
Serif
Script/Hand-
lettered
Monospace
Novelty
Dingbat, Ornament
Certain font families feature a broad weight and width options making them
versatile and effective choices for a wide range of projects.
Legibility
• Font Choice
• Size
• Color
• Letter spacing
• Case (upper vs. lower)
• Backdrop
Font Choice
• Serif text like Sabon is ideally suited for large blocks of text.
• Modern serif fonts are also reasonably adept as text fonts, paragraphs are sharp and progressive feel.
• Italic typefaces tends to be distracting when it comes to large amount of text.
• Sans Serif fonts such as Futura are generally not well suited for large blocks of texts.
• Bold fonts, whether serif or sans, are appropriate for short blocks of emphasized text or captions that need to stand apart from other text.
• Setting longer passages of text in all caps, serif or sans, is not a good idea.
• Script fonts are suitable for short blocks of text and traditional uses such traditions.
• The readability of any sort of unusual font must be carefully considered before committing it to text passages.
• There are times when we consider the reverse text when it terms to color.
Alignment
• Flush Left Text
• Flush Right Text
• Justified Text
•Centered Text
-Rule of thumb
Leading and Letterspacing
• Leading is the amount of space between lines of type.
• Letterspacing refers to the amount of overall space between the letters in a word or passage of a text.