Typo research and concept development
2
Brief 3 Typo 12 Review event & Communicate new ideas Concept development - Brief & research Lisa Whitaker OUGD301 Design Practice 3 Brief A Type and layout based investigation of Typo 2012 and its speakers with a focus on Transmedia and the future. Research and review at least four designers/ speakers from the Typo 12 International Talks to provide content to inspire/inform the BAGD students and tutors. Why? I am going to attend Typo 2012 and then research four designers as this will not only be inspirational but will also provide me a deeper knowledge of the industry. In addition this provides relevant content to explore branding across both print and digital media. Product: A set of posters and publication with key inspirational quotes Range: Different themes across the theme ‘Social’ - ethics, digital, networking, typography, practice Method of distribution: Across print and digital media Sara De Bondt / The Office of statistics Tim Beard Bibliotheque /Design is a social journey Survey results - 28 response 1 Did you know this event took place on 19th and 20th October 2012? Yes 43% No 57% 2. Would you be interested in learning more about themes/issues which were discussed at the event? Yes 97% No 3% 3 If you are interested in being as inspired as I feel after attending Typo, please select or specify one format which would engage / inspire you most: A series of printed posters with inspiring quotes 28.6% 8 A series of inspiring quotes in a printed publication 21.4% 6 A detailed review of the event as a printed publication 17.9% 5 A detailed review of all the speakers 14.3% 4 A blog post 0.0% 0 Other (please specify) 17.9% 5 • Something interactive that links with the event. • something more interactive or innovative • A detailed but short and to the point review of the speakers as a printed publication • One large scale quote, 3 dimensional, think this would let people interact with the type more. Making it more relevant to the ‘social’ theme. Good luck with the brief anyhow :) • The posters and the review of the event Erik Kessels /Strong ideas allow you to blur Rick Banks/My social network Matthew Buttrick / Rebuilding the Typographic Society Paula Scher Pentagram/ Breakthroughs, Successes & Failures Simon Manchipp / Branding not blanding Patrick Cox Wolf Olins/ Eight Inc Socila.Work
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Research for BAGD brief Typo 12
Transcript of Typo research and concept development
Brief 3 Typo 12 Review event & Communicate new ideas
Concept development - Brief & research
Lisa WhitakerOUGD301 Design Practice 3
Brief
A Type and layout based investigation of Typo 2012 and its speakers with a focus on
Transmedia and the future.
Research and review at least four designers/ speakers from the Typo 12 International Talks
to provide content to inspire/inform the BAGD students and tutors.
Why? I am going to attend Typo 2012 and then research four designers as this will not only
be inspirational but will also provide me a deeper knowledge of the industry. In addition
this provides relevant content to explore branding across both print and digital media.
Product: A set of posters and publication with key inspirational quotes
Range: Different themes across the theme ‘Social’ - ethics, digital, networking, typography,
practice
Method of distribution: Across print and digital media
Sara De Bondt / The Office of statistics
Tim Beard Bibliotheque /Design is a social
journey
Survey results - 28 response
1 Did you know this event took place on 19th and 20th October 2012?
Yes 43%
No 57%
2. Would you be interested in learning more about themes/issues which
were discussed at the event?
Yes 97%
No 3%
3 If you are interested in being as inspired as I feel after attending Typo,
please select or specify one format which would engage / inspire you most:
A series of printed posters with inspiring quotes 28.6% 8
A series of inspiring quotes in a printed publication 21.4% 6
A detailed review of the event as a printed publication 17.9% 5
A detailed review of all the speakers 14.3% 4
A blog post 0.0% 0
Other (please specify) 17.9% 5
• Something interactive that links with the event.
• something more interactive or innovative
• A detailed but short and to the point review of the speakers as
a printed publication
• One large scale quote, 3 dimensional, think this would let
people interact with the type more. Making it more relevant to the
‘social’ theme. Good luck with the brief anyhow :)
• The posters and the review of the event
Erik Kessels /Strong ideas allow you to blur Rick Banks/My social network
Matthew Buttrick / Rebuilding the Typographic
Society
Paula Scher Pentagram/ Breakthroughs,
Successes & Failures
Simon Manchipp / Branding not blanding
Patrick Cox Wolf Olins/
Eight Inc Socila.Work
Brief 3 Typo 12 Review event & Communicate new ideasConcept development - ResearchType & Layout
Lisa WhitakerOUGD301 Design Practice 3
