Types of Promotions in Marketing

8/18/2019 Types of Promotions in Marketing

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Sahil Relhan 341

Gaurav Talwar 319

Mohit Choudhary 364

Lavan Chaurasia 327

Anshul Sinh 3!9

Shu"ha# Chavhan 36!

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MAR()T&'G M&*

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MAR()T&'G M&* The tools availa"le to a "usiness to ain the rea,tion

it is see-in .ro# its taret #ar-et in relation to its#ar-etin o"/e,tives+$R%M%T&%'


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Tell consumers about the product

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$ro#otion #i is a ,o#"ination o. the ,o##uni,ationstrateies that a ,o#5any uses to rea,h its ,onsu#ers

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ersonal: 5aid one;way #ass ,o##uni,ationa"out a 5rodu,t or orani


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An %rdinary #ail or an )#ail to a taret,onsu#er "ased u5on a data"ase

A hihly .o,ussed ,o##uni,ation The 5otential ,onsu#er is >de?ned> "ased u5on a

series o. attri"utes and si#ilarities

Advertisin #ail in,ludes advertisin ,ir,ulars:

,ou5on envelo5es : ,atalos : Cs: and other,o##er,ial #aterials+

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Show,ase its 5rodu,ts and servi,es to the taretaudien,e

The 5ur5ose is to in,rease awareness and toen,ourae trial

Co#5anies will not #a-e #u,h 5ro?t at su,hevents

el5s #a-in new ,onta,ts and renewin old

ones

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eter#ines ,lient needsBwants and res5onds throuh5lanned: 5ersonali


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$u"li, Relations is de?ned as >the deli"erate: 5lanned andsustained eDort to esta"lish and #aintain #utualunderstandin "etween an orani


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Consu#er 5ro#otions

Tareted at ,onsu#ers

&n,ludes ,ou5onin: #oney oD

5ro#otions: ,o#5etitions: .reea,,essories: introdu,toryoDers +

Trade 5ro#otions Tareted at retailers to ensure they "uy #ore o. the

5rodu,t to "e -e5t in the store

&n,ludes trade s,he#es:.ree i.ts to retailers on5ur,hase o. 5arti,ulara#ount o. S(: etra S(swhen 5ur,hase ,rosses a5arti,ular nu#"er et,

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S5onsorshi5 is where an orani


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An &deal 8lend o. $ro#otional A,tivities isreIuired in order to rea,h the desired tarets+Sele,tion o. whi,h de5ends on various .a,tors

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Ha,tors that inuen,e sele,tion o.5ro#otion #i

Availa"ility o. #edia8udet$rodu,t li.e ,y,le stae Taret #i Ty5e o. 5rodu,tReulations


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Co,a Cola

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Types of Promotions in Marketing

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