Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s...
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Transcript of Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s...
Types of Advertising Types of Advertising MediaMedia
Meaning of MediaMeaning of Media
Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which an advertising message is passed on to the prospective customers.
DefinitionDefinition:-:-
• Acc to Wells Burnett, “Media refers to the channels of communication that carry the message from advertiser to audience.”
Types of Types of advertising advertising
mediamedia
Types of advertising mediaTypes of advertising media
Print media
Broadcast media
Outdoor advertising mediaDirect mail Advt media
Intrernet advertising
Other types
(1).Print media(1).Print media
News-papers
Magazines and
journals
(A)(A)NewspapersNewspapers::
Local
advertisement
National advertisements
Classified advertisements
Inserts and special supplements
Newspaper advertisingNewspaper advertising• Advantages1) Wide coverage2) Low cost per reader3) Flexibility4) Quick delivery of
message5) Geographical
selectivity6) More credibility7) Most suitable for
comparative advertising
• ` Disadvantages1) Short life span2) Limited coverage3) Advertisement
overload4) Limitation of print
media5) Poor production6) Wasteful circulation7) Proves costly if
number of cusatomers is less
(B)(B) Magazines and journals Magazines and journals• Advantages1) Selectivity2) Flexibility3) Long life span4) Better quality5) Leisure leadership6) Credibility
• Disadvatages1) Limited reach2) Long lead time3) Overloaded with ads4) Delayed readership5) High cost6) Disadvantages of
print media7) Less suitable for
products with national market
(2) Broadcast media(2) Broadcast media
Television Radio
(A)(A) Television Television• Advantages:-1) Strong impact2) Demonstration3) Wide coverage4) Emotional appeal5) Flexxibility6) Attractive message7) Geographical selectivity
• Disadvantages:-1) Expensive2) Long production time3) High production cost of
ad-copy4) Noy suitable if number of
target Audiece is less5) Overloaded advertising6) Detailed message cannot
be given7) Distrust8) Vulgarity
(B). (B). RadioRadio• Advantages:-• Cheap media• Flexible• Wide coverage• Easy to remember
the message
• Disadvantages:-• Absence of visual
effect• Demonstration
cannot be advertised effectively
• Radio listenmers are in-attentive
((3).Outdoor or Mural advertising 3).Outdoor or Mural advertising mediamedia
Neon-sign boardsPostersVehicle advertisingSky advertising (illuminating lights , sky balloons ,
smoke writing , search light) Stickers
SandwichmenBannersWall painting
Outdoor advertisingOutdoor advertising• Advantagesi. Outdoor advertising have
long life.They are not easily perishable.
ii. It has wide coverageiii. It is economicaliv. It acts as a reminderv. It is very attractive
• Disadvatages :-i. Detailed message cannot
be givenii. Sometimes posters and
wallpapers create nuisance for the house owners , when these are displayed without their permission
iii. It may distract the attention of drivers of vehicles
(4) Direct mail advertising(4) Direct mail advertising:-:-TypesTypes
Leaflets/pamphlets
Circulars
CataloguesBooklets and brochures
Folders
Business-reply cards
Personal letters
Direct mail advertisng Direct mail advertisng mediamedia
• Advantages Detailed information
can be given through brochures
Cheap and economical if no. of customers is small.
Establishes personal contact with potential customers
Ensures feedback from target customers
• Disadvantages Not suitable when
no. of target customers is large
Proves costly Lack of prestige
(5). (5). Internet advertising Internet advertising mediamedia
• Advantages Its gaining popularity User’s can go through
advertiser’s message in their free time
Detailed message can be communicated
Prospective customer’s can clarify their doubts and queries by sending emails
• Disadvantages Message can be given
only to internet user populatio
Services of experts are required for creating internet ads
Generally people donnot welcome
Uninvited emails
Other types of advertising Other types of advertising mediamedia
Film-advertisingWindow displayInterior displayFairs,exhibitions and trade showsTele-advertisingVideo advertisingYellow pages advertising