Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s...
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![Page 1: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.](https://reader035.fdocuments.us/reader035/viewer/2022072013/56649e455503460f94b3a8ab/html5/thumbnails/1.jpg)
Types of Advertising Types of Advertising MediaMedia
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Meaning of MediaMeaning of Media
Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which an advertising message is passed on to the prospective customers.
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DefinitionDefinition:-:-
• Acc to Wells Burnett, “Media refers to the channels of communication that carry the message from advertiser to audience.”
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Types of Types of advertising advertising
mediamedia
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Types of advertising mediaTypes of advertising media
Print media
Broadcast media
Outdoor advertising mediaDirect mail Advt media
Intrernet advertising
Other types
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(1).Print media(1).Print media
News-papers
Magazines and
journals
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(A)(A)NewspapersNewspapers::
Local
advertisement
National advertisements
Classified advertisements
Inserts and special supplements
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Newspaper advertisingNewspaper advertising• Advantages1) Wide coverage2) Low cost per reader3) Flexibility4) Quick delivery of
message5) Geographical
selectivity6) More credibility7) Most suitable for
comparative advertising
• ` Disadvantages1) Short life span2) Limited coverage3) Advertisement
overload4) Limitation of print
media5) Poor production6) Wasteful circulation7) Proves costly if
number of cusatomers is less
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(B)(B) Magazines and journals Magazines and journals• Advantages1) Selectivity2) Flexibility3) Long life span4) Better quality5) Leisure leadership6) Credibility
• Disadvatages1) Limited reach2) Long lead time3) Overloaded with ads4) Delayed readership5) High cost6) Disadvantages of
print media7) Less suitable for
products with national market
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(2) Broadcast media(2) Broadcast media
Television Radio
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(A)(A) Television Television• Advantages:-1) Strong impact2) Demonstration3) Wide coverage4) Emotional appeal5) Flexxibility6) Attractive message7) Geographical selectivity
• Disadvantages:-1) Expensive2) Long production time3) High production cost of
ad-copy4) Noy suitable if number of
target Audiece is less5) Overloaded advertising6) Detailed message cannot
be given7) Distrust8) Vulgarity
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(B). (B). RadioRadio• Advantages:-• Cheap media• Flexible• Wide coverage• Easy to remember
the message
• Disadvantages:-• Absence of visual
effect• Demonstration
cannot be advertised effectively
• Radio listenmers are in-attentive
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((3).Outdoor or Mural advertising 3).Outdoor or Mural advertising mediamedia
Neon-sign boardsPostersVehicle advertisingSky advertising (illuminating lights , sky balloons ,
smoke writing , search light) Stickers
SandwichmenBannersWall painting
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Outdoor advertisingOutdoor advertising• Advantagesi. Outdoor advertising have
long life.They are not easily perishable.
ii. It has wide coverageiii. It is economicaliv. It acts as a reminderv. It is very attractive
• Disadvatages :-i. Detailed message cannot
be givenii. Sometimes posters and
wallpapers create nuisance for the house owners , when these are displayed without their permission
iii. It may distract the attention of drivers of vehicles
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(4) Direct mail advertising(4) Direct mail advertising:-:-TypesTypes
Leaflets/pamphlets
Circulars
CataloguesBooklets and brochures
Folders
Business-reply cards
Personal letters
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Direct mail advertisng Direct mail advertisng mediamedia
• Advantages Detailed information
can be given through brochures
Cheap and economical if no. of customers is small.
Establishes personal contact with potential customers
Ensures feedback from target customers
• Disadvantages Not suitable when
no. of target customers is large
Proves costly Lack of prestige
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(5). (5). Internet advertising Internet advertising mediamedia
• Advantages Its gaining popularity User’s can go through
advertiser’s message in their free time
Detailed message can be communicated
Prospective customer’s can clarify their doubts and queries by sending emails
• Disadvantages Message can be given
only to internet user populatio
Services of experts are required for creating internet ads
Generally people donnot welcome
Uninvited emails
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Other types of advertising Other types of advertising mediamedia
Film-advertisingWindow displayInterior displayFairs,exhibitions and trade showsTele-advertisingVideo advertisingYellow pages advertising