Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s...

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Types of Types of Advertising Media Advertising Media

Transcript of Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s...

Page 1: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

Types of Advertising Types of Advertising MediaMedia

Page 2: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

Meaning of MediaMeaning of Media

Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which an advertising message is passed on to the prospective customers.

Page 3: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

DefinitionDefinition:-:-

• Acc to Wells Burnett, “Media refers to the channels of communication that carry the message from advertiser to audience.”

Page 4: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

Types of Types of advertising advertising

mediamedia

Page 5: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

Types of advertising mediaTypes of advertising media

Print media

Broadcast media

Outdoor advertising mediaDirect mail Advt media

Intrernet advertising

Other types

Page 6: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

(1).Print media(1).Print media

News-papers

Magazines and

journals

Page 7: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

(A)(A)NewspapersNewspapers::

Local

advertisement

National advertisements

Classified advertisements

Inserts and special supplements

Page 8: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

Newspaper advertisingNewspaper advertising• Advantages1) Wide coverage2) Low cost per reader3) Flexibility4) Quick delivery of

message5) Geographical

selectivity6) More credibility7) Most suitable for

comparative advertising

• ` Disadvantages1) Short life span2) Limited coverage3) Advertisement

overload4) Limitation of print

media5) Poor production6) Wasteful circulation7) Proves costly if

number of cusatomers is less

Page 9: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

(B)(B) Magazines and journals Magazines and journals• Advantages1) Selectivity2) Flexibility3) Long life span4) Better quality5) Leisure leadership6) Credibility

• Disadvatages1) Limited reach2) Long lead time3) Overloaded with ads4) Delayed readership5) High cost6) Disadvantages of

print media7) Less suitable for

products with national market

Page 10: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

(2) Broadcast media(2) Broadcast media

Television Radio

Page 11: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

(A)(A) Television Television• Advantages:-1) Strong impact2) Demonstration3) Wide coverage4) Emotional appeal5) Flexxibility6) Attractive message7) Geographical selectivity

• Disadvantages:-1) Expensive2) Long production time3) High production cost of

ad-copy4) Noy suitable if number of

target Audiece is less5) Overloaded advertising6) Detailed message cannot

be given7) Distrust8) Vulgarity

Page 12: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

(B). (B). RadioRadio• Advantages:-• Cheap media• Flexible• Wide coverage• Easy to remember

the message

• Disadvantages:-• Absence of visual

effect• Demonstration

cannot be advertised effectively

• Radio listenmers are in-attentive

Page 13: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

((3).Outdoor or Mural advertising 3).Outdoor or Mural advertising mediamedia

Neon-sign boardsPostersVehicle advertisingSky advertising (illuminating lights , sky balloons ,

smoke writing , search light) Stickers

SandwichmenBannersWall painting

Page 14: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

Outdoor advertisingOutdoor advertising• Advantagesi. Outdoor advertising have

long life.They are not easily perishable.

ii. It has wide coverageiii. It is economicaliv. It acts as a reminderv. It is very attractive

• Disadvatages :-i. Detailed message cannot

be givenii. Sometimes posters and

wallpapers create nuisance for the house owners , when these are displayed without their permission

iii. It may distract the attention of drivers of vehicles

Page 15: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

(4) Direct mail advertising(4) Direct mail advertising:-:-TypesTypes

Leaflets/pamphlets

Circulars

CataloguesBooklets and brochures

Folders

Business-reply cards

Personal letters

Page 16: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

Direct mail advertisng Direct mail advertisng mediamedia

• Advantages Detailed information

can be given through brochures

Cheap and economical if no. of customers is small.

Establishes personal contact with potential customers

Ensures feedback from target customers

• Disadvantages Not suitable when

no. of target customers is large

Proves costly Lack of prestige

Page 17: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

(5). (5). Internet advertising Internet advertising mediamedia

• Advantages Its gaining popularity User’s can go through

advertiser’s message in their free time

Detailed message can be communicated

Prospective customer’s can clarify their doubts and queries by sending emails

• Disadvantages Message can be given

only to internet user populatio

Services of experts are required for creating internet ads

Generally people donnot welcome

Uninvited emails

Page 18: Types of Advertising Media. Meaning of Media Media is the vehicle that carries the advertiser’s message to target audience. IT is a means through which.

Other types of advertising Other types of advertising mediamedia

Film-advertisingWindow displayInterior displayFairs,exhibitions and trade showsTele-advertisingVideo advertisingYellow pages advertising