Types of advertisement
description
Transcript of Types of advertisement
Types of advertisement
Brand Advertisingmost commonly seen type of advertising wherein brands (products / services) make an effort to establish long term identity or image in the minds of its target (branding).
Retail or Local Advertising
advertising done by local stores that directly states availability of product or services. This aims to encourage traffic to come into the store.
Political Advertising
a form of advertising that promotes politicians
Directory Advertising
a type of advertising that shows a listing of companies, products or services. The most popular type of which is the Yellow Pages
Business-to-Business Advertising
a type of advertising that focuses on a certain niche in the business industry (retailers, wholesalers, distributors or industrial / professional brackets)
Institutional Advertising
or otherwise known as Corporate Advertising, wherein the message is focused on establishing a general look or identity of a company into the minds of the target audience.
Public Service Advertising
the message communicates in behalf of a good cause or prevention of a bad situation from happening
Interactive Advertising
advertisements run by webpages or via digital media