Typeical Products

GRAPHIC DESIGN 3HJAN ROBERT KORNELIUSSEN

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Typeical is here to rock your style and inspire the creative crowd

Typeical is a apparel brand that distributes products such as t-shirts, totebags and sketchbooks for people with a specific type of ruff fashional interest. The brand re-flects a street-style with a mix of cool flowing typographic letters and colors that are inspired by the Hip hop culture that is and have been for a long time a big influence to our community.

Typeical is here to rock your style and inspire the creative crowd.

What is Typeical ?

CONTENT5 ASSIGNMENT ONE6 T-shirts12 Tank tops18 Tote bags24 Sketchbooks

30 ASSIGNMENT 231 Typeical logo32 Logo positive33 Logo negative34 Logo different colors35 Business card36 Web page53 Facebook page54 Email footer55 Invoice56 Packaging design60 Paper ad61 Instagram62 Consept store63 Venture summary

64 ASSIGNMENT 365 (RED) T-shirt on webpage66 (RED) T-shirt product shoot68 (RED) Poster70 (RED) Web banner71 (RED) Magazine ad72 (RED) Banner73 (RED) T-shirt on instagram74 Pressrelease

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Assignment One - Typeical Products

Assignment OneTypeical Products

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Typo Addict - Blue On T-Shirt

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Typo Addict - Design Blue

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Bubble Alphabet - Pink On T-Shirt

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Bubble Alphabet - Design Pink

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Marker Alphabet - Blue And Black On T-Shirt

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Marker Alphabet - Design Blue And Black

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Typo Addict - Burgunder On Tank Top

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Typo Addict - Design Burgunder

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Marker Alphabet - Pink And Black On Tank Top

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Marker Alphabet - Design Pink And Black

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Bubble Alphabet - Blue On Tank Top

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Bubble Alphabet - Design Blue

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Bubble Alphabet - Burgunder On Tote Bag

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Bubble Alphabet - Design Burgunder

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Marker Alphabet - Black And Blue On Tote Bag

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Marker Alphabet - Design Black And Blue

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Typo Addict - Orange On Tote Bag

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Typo Addict - Design Orange

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Bubble Alphabet - Black On Sketchbook

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Bubble Alphabet - Design Black

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Marker Alphabet - Black And Pink On Sketchbook

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Marker Alphabet - Design Black And Pink

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Typo Addict - Orange On Sketchbook

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Typo Addict - Design Orange

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Assignment Two - Typeical Branding

Assignment TwoTypeical Branding

Logo

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Logo Positive

Logo Negative

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Different Logo Colors Used For Stickers

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Business Card

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Front Page On Screen

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Front Page

Front Page with commercial slide-show of different products, news and updates.

Search

0 Items

PRODUCTS CONTACT SHIPPINGHOME

BUBBLE ALPHABET BLACK

$ 49

2013 Collection in store NOW !

Check out all new products, different colors and sizes that fits you best .

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Front Page

When hovering the mouse pointer over a link, the link will change color from white to blue.

If there is a drop down menu in the link like this, it will appear in blue with white text.

Search

0 Items

HOME CONTACT SHIPPINGPRODUCTS

T-shirts - Men

T-shirts - Woman

Tanktop - Men

Tanktop - Woman

Totebags

Sketchbooks

MARKER ALPHABET PINK - BLACK

$ 49


Buy one, get one for free only today . Hurry up and get your Typeical products .

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Front Page

When selecting a category in the drop down menu, the white text will turn to black.

Search

0 Items


T-shirts - Men

T-shirts - Woman

Tanktop - Men

Tanktop - Woman

Totebags

Sketchbooks

TOTEBAG TYPOADDICTORANGE

$ 19


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Product Page - T-Shirts

Search

0 Items

HOME CONTACT SHIPPINGPRODUCTST-shirts - men

VIEW COLORS VIEW COLORSVIEW COLORS

When T-shirts for men is selected, it will appear under-neath “Products.” This so that it is possible to always know which catego-ry you are viewing.

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Product Page - T-Shirts

Search

0 Items


VIEW COLORS VIEW COLORSVIEW COLORS

T-shirts - men

If it is desired to watch a product, the black text “view colors” will turn to blue to show which product that are selected

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Product Page - T-Shirt

Search

0 Items



$ 49

Select colorSelect size

Add to cart

T-shirts - men

This is how aproduct will appear.A front and back view of the product with name and price

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Search

0 Items


PRODUCTS

PRODUCTS



T-shirts - men

$ 49Add to cart

When selecting color, the “select color” button turns blue, and a color palette with the possible colors will appear

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Search

0 Items




T-shirts - men

$ 49Add to cart

When selecting a color from the color palette, the color will drop down as shown, and the de-sign changes color to the choosen one

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0 Items

HOME CONTACT SHIPPING SearchPRODUCTS


Select colorSelect size XS S M L XL

$ 49

T-shirts - men

Add to cart

When selecting size, the “select size” button turns blue, and a choice of dif-ferent possible sizesappears

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HOME

1 Items

SearchSHIPPINGCONTACTPRODUCTS



$ 49Add to cart

T-shirts - men

When selecting “add to cart” the text will turn blue, and the box will be ticked.

At this point, the shopping cart will show “1 item”

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HOME

1 Items

SearchSHIPPINGCONTACT



$ 49Add to cart

You just added 1 item to your shopping cart.Bubble Alphabeth - Burgunder - size m.

GO TO SHOPPING CARTCONTINUE SHOPPING

PRODUCTST-shirts - men

A message will ap-pear after selecting “add to cart”.

This is just a mes-sage to inform the customer that a product has been selected. At the same time, a choice of “continue shop-ping” and “go to shopping cart” has to be made to con-tinue the process.

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HOME

1 Items

SearchSHIPPINGCONTACT



$ 49Add to cart

You just added 1 item to your shopping cart.Bubble Alphabeth - Burgunder - size m.

GO TO SHOPPING CARTCONTINUE SHOPPING

PRODUCTST-shirts - men

When selecting “go to chopping cart” the text turns white.

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Ordering Page

SearchSHIPPINGCONTACTPRODUCTSHOME

1 Items

Your cartYou can still change product quantities or remove items from your cart. Any changes will be automati-cally updated. If satisfied with the contents, click “Continue”

Products Size Qty Price Tax Total

Continue

CANCEL ORDER

Bubble Alphabeth - Burgunder

m x 1 $ 49 $ 2 $ 51

STEP 1 STEP 2 STEP 3

The “go to chopping cart” is selected, and a summary of what is about to be ordered is shown.

This is step 1.The three steps has to be done to com-plete the order.

It is possible to cancle the order if desired.

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Ordering Page

1 Items

SearchSHIPPINGHOME CONTACTPRODUCTS

Your cartYou can still change product quantities or remove items from your cart. Any changes will be automati-cally updated. If satisfied with the contents, click “Continue”

Products Size Qty Price Tax Total

Continue

CANCEL ORDER

Bubble Alphabeth - Burgunder

m x 1 $ 49 $ 2 $ 51

STEP 1 STEP 2 STEP 3

By clicking “Contin-ue” the link will turn blue, and will take you to step 2.

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Ordering Page

1 Items


STEP 1

Enter your billing & shipping address

First name

City

Last name

Country

Mail address

Must be valid

State

Address

postcode

Phone #

I agree to the Terms & Conditions of this websiteI agree to the Returns Policy of this website

STEP 2 STEP 3

Continue

This is step 2, and a billing and ship-ping address form is shown. This has to be filled out to complete the order.

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Ordering Page

1 Items


STEP 1

Enter your payment details

Name

Card number

Expiration date

CVC

STEP 2 STEP 3

Submit

This is step 3.Here you have to enter your payment details to complete the order, and then click “Submit”

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Facebook Page

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Email Footer

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Invoice

Package Inside With Bubblewrap

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Envelope 420mm x 295mm with bubble-wrap. This envelope has the opertunity to mail all my typeical products, and is integrated with bubblewrap to protect the products from moisture and impact damage.

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Package With Tote Bag And Free Stickers

Package With Sketchbook And Free Stickers

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Package WithT-Shirt And Free Stickers

Paper Ad

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Instagram

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Consept Store

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Venture Summary

VENTURE SUMMARY

Venture NameName: TypeicalWeb address: typeicalproducts.com.au

Public Disclosure SummaryTypeical is a brand that sells cool and fresh items that will rock your style and inspire the creative crowd.

Venture OverviewMy concept is to produce and sell graffiti typographic clothes and items for a young and ruff crowd who likes to be different and cool. Society today is full of hip hop, and I see people often wear ruff and cool clothes more and more, included the brand “OBEY” from Chepard Fairey. Hip hop music as well is a large part of our community today, and people get much inspiration from this, and I think my brand´s hip hop and typographical ruff style is in the right moment.

Problems I may have is other graffiti artists that does the same as I do, but then again there aren´t that many graffiti brands around. Most of the graffiti artists likes to keep it underground and for them self. But if I like graffiti even after a decade of doing it, but don’t want to vandalize, why not try to make some money of it and put the design on different products that people can appreciate and in the same way put the graffiti and hip hop culture in a better light?

Other problems can also of course be people that are against graffiti, and think it is disgusting and vandalism, but in my case, my brand is for a younger ruff crowd that likes to be different and of course likes cool typography and the ruff hip hop / graf-fiti feeling. The popularity of hip hop comes and goes, but somehow it is also kind of stuck in peoples memory. I hear many people often mention when they see typogra-phy and graffiti that it is cool and creative, and they would wish that they could draw like that.

So in my opinion, my products will fascinate and inspire people and their clothing style.

Target audience/marketThe customers will be a younger crowd that likes hip hop and graffiti and would love to have it on their clothes. The marked can and can not be big. That depends on how the fashion goes. But many people often wear cool clothes and likes to match and look fresh. And a lot of people uses hip hop / chill relaxed clothes to manage that. My products will help this crowd with that kind of style, and bring the ruff even more ruffer.In some of my design, I have used the Norwegian alphabet that includes the letters Æ, Ø and Å. This is something different, and it kind of brings a cool twist to the al-phabet people usually use when they are reading and writing. Even this people think is fascinating, and will of course have something to say for the marked and me to stand out, and have a different expression of the alphabet.

ResourcesI have the skills to create something that not everybody can do, and are capable of produce plenty of more designs in short time, as my mind is full of ideas all the time. I have a expensive computer to finish the designs, and soon even more free time when I finish my degree at my University. I have facebook, twitter, instagram and a lot of friends in different environments that can help me to get the word out and let people know of my work and products.

DevelopmentMy idea is to learn more about shipping and taxes so I know what I´m doing, and how to do creative marketing strategies to get my products more popular. I have to cre-ate more designs, and think about other products and items I can put my design on. Always be up to date with what people are using that is popular like phone cases and ipad cases etc.

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Assignment Three - Cause-related marketing

Assignment ThreeCause-related marketing

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(RED) T-Shirt On My Web Page

Search

0 Items

PRODUCTS CONTACT SHIPPINGHOME

(RED) T-SHIRT LIMITED—EDITION IN STORES FROM JUNE 1

CHECK OUT (RED) T-SHIRT

THIS IS A RED T-SHIRTRED

$ 49

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(RED) T-shirt Product Shoot

(RED) T-Shirt Design - This Is A Red T-Shirt

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( (

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(RED) Poster

(RED) Poster In Environment

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Web Banner In Gold Coast Bulletin

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(RED) Magazine Ad

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(RED) Banner

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(RED) T-Shirt On Instagram

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Typeical Products

Documents

Transcript of Typeical Products