0 This typeface is called ‘Coalition’, the dark bold faint lettering is veryappealing as it is strong and also very hard hitting, the font has a smallamount of spacing between each lettering which makes it straight forwardand eye catching as it becomes easier to read. The typeface is more appealingto males than females as females prefer more curly and girly fonts, as thiscould be disadvantage as I would want my typeface to attract both genders.However as a masthead typeface ‘coalition’ would be effective as it is strikingas this causes more attention to be directed to the magazine cover whichwould make it appealing to the viewers. This font relates to the hip-pop genrebecause it implies toughness and darkness as these can be seen asrepresenting top hip-pop artists like ‘Tupac’ and ‘The Notorious B.I.G’.

0 This font is called ‘Harabara’, the font is quite curly as this would appeal toboth male and females as the font isn't to curly that it would appeal to females.The font is very easy on the eyes as each letter is separated with little spacemaking it clear which would be preferred for my target audience aged (13-25)males and females. However this typeface isn't relative to the genre of hip-popbecause the curvy lettering doesn't connate the toughness and meanness thathip-pop music represents. But the ‘Harabara’ font could still be a potentialtypeface used as a masthead because of its boldness and the lightsophistication through the neat and organised structure of the lettering.

0 This font is called ‘Bebas Neue’, the font would be effective because it is veryclear, simple and bold, these are three main qualities that a masthead fontshould include in order to attract a main audience. The lettering is also verybold as the letters are spaced out apart and the lettering also being veryskiny, however this font could be seen as being to ordinary and conventionalcausing it to blend in with other formal magazine mastheads or formalpublications therefore it would be a better idea to find a typeface that's morecreative and distinctive which would be more appealing towards my genresomethingmore eye catching that would stay in the audiences mind.

0 This typeface is called ‘Varsity’, the lettering is very unique and bold whichwould be interesting as the mastheads typeface because its got all the basicfactors that I am looking for (Bold, Clear, Simple), however this font connotesAmericanism even though this still links to ‘hip-pop’ as America is where ‘hip-pop’ generated from, my magazine publication is British many ways thiscould be portrayed is through the typeface. When I asked some intervieweesabout ‘What there reactions would be when seeing this font on a magazinepublication’, a majority straight away said that ‘they would think that themagazine is linked to ‘American baseball’. From this primary research Igathered that i wouldn't use this font as it wont attracted any musicenthusiasts but more of sporting fanatics.