0 This font is called ‘Europe Underground’, the font would work extraordinarywell as the main text as it is neat and contrasts between both male and femaleaudiences, the font is organised as the lettering is big in size and close togetherwhich makes it easier to read. When asked a variety of male and females of mytarget audience they said they would follow this font as its of a ‘sophisticated’style. Although hip-hop isn’t seen as a sophisticated form of music genre themain text connotes a sense of artistic style which would appeal to most musicenthusiasts. Therefore, I could consider this as a potential typeface.

0 This font is called ‘Aubrey’, at first glances when this font is seen it directlyappeals to a female audience this is due to how the font is neat and thelettering has slight curliness which is symbolic towards females, other thanthis the font is clear and quite bold which is quite easy to read and could beused in hip-pop magazine which is targeted to females. As in result I know thisfont would not be suitable for my main text as I would need a font which isideal for both male and female genders. In conclusion I wouldn’t use this fontfor my main text as it is feminine.

0 This font is called ‘Satin’, the font is fairly organised as the tidiness connotesthis this font would be rather effective for the main text as the publicationwould contain a variety of text as it would be necessary for it all to look nicelystructured. However this font could also connate feminism through the tallslim lettering and lightly curly letters as this could be a disadvantage as Iwould want the font to appeal to both my genders therefore I would carefullyconsider before using this font for my main text.

0 This font is called ‘Geo Sans Light’, it would be a very suitable and an ideal fontfor the main text, through its tall, neat, separated lettering as this connotes asense of youth sophistication which would attract my target audience as wellas many other consumers. Also, ‘hip-hop’ is understood as a youthful genre ofmusic so this typeface would be effective in representing this as it wouldappeal to both male and female genders. After carrying out this research andexperimenting with a variety of different Typefaces/Fonts for main text I'vechosen that ‘Geo Sans Light’ is the typeface that would work mostappropriately and effectively as the main text in my magazine publication.