Typography is more than stylized text. It is the first layer

of meaning.

“FMRI (Functional Magnetic Resonance Imaging) studies

have studied that visual systems are faster at deciphering

knowledge than language.” – Beth Koch.

A reader interprets a layer of meaning when scanning a

page before they even begin to read the text.

Typography

“People seem to intuitively decipher the meaning of typefaces.” – Can Leeuwen, 2005

How to communicate through type without words.

emoTion

Answer this question for each client:

How can design be a necessity?

FeTish vs. necessiTy

The brain is programmed to notice change: motion, color, form and position in space.

brain

Shameless Self-Promotion #1

Christian Helms

key noTe

As a creative, you’re either driven by inspiration or driven

by solving a problem.

Thinkers

Christian Helms helmsworkshop.com

Think of everything that comes to mind when thinking of the product or industry associated with your project.

Scratch them all off of your list.

Now start brainstorming for your project.

brainsTorming

Christian Helms helmsworkshop.com

Shameless Self-Promotion #2

Cyrus Highsmith

Inside Paragraphs

Where the understanding of typography starts.

Reads like a comic book.

buy his book

Cyrus Highsmith | insideparagraphs.com

MYTH: Maya = Mayan.

Maya is the people, Mayan is the language. Don’t say “a mayan”

maya

prinT digiTal

Staying true to your medium

Even though HTML5 allows us to use any font we want

on the web doesn’t mean we should.

sTepmom

Press-checking in the digital age.

You’re not just dealing with one paper but with hundreds of textures with web.

Print = dangerous, permanent

Things should be much easier when designing for web than for print, but it’s not.

Web = ?

ffffallback.com

magical unicorns and javascripT rainbows

PAPER

2 dimensional

Easy to establish hierarchy.

Page breaks when you run out of space.

Linear

TABLET

2 dimensional + layers of interaction

Hierarchy changes with every scroll

Non-linear

Infinite canvas

User is unaware of global location inside of the structure.

Serifs hard to see in small point sizes due to PPI.

Allowing for finger space.

paper vs. TableT

1867, Christopher Latham Sholes, a Milwaukee, Wisconsin printer-publisher-politician patented the first useful typewriter.

Established in Milwaukee.

Thanks For coming