Tayla Corbett & Holly Nation

#Pass

It On

#PassItOn provides a simple yet effective way of portraying a little bit on happiness via print/digital advertisements and

social marketing.

Evidence suggests that people with mental illness are among the most deprived within today’s society, most confronting

direct stigma and discrimination.

#Pass

It On

CONCEPT

#Pass

It On

We used a softer yellow as it is suggested Yellow produces a warming effect, cheerfulness & stimulates mental activity. We’re here to concur mental health & reduce the amount of

people suffering from a mental illness.

We offer an interactive website where forums are widely used, a Facebook page, twitter account and QR codes at bus shelters that link to our #PassItOn campaign, media including posters

which will be heavily used throughout our campaign.

#Pass

It On

CREATIVE

EXECUTIONS

#Pass

It On

#Pass

It On

#Pass

It On

#Pass

It On

#Pass

It On

INSTAGRAM

We’ve also come up with an Instagram account where people

use the #PassItOn and tag us in there ‘selfies’ which relates

back to the unconscious response to smiling. Posting stupid selfies can transform the world around you, lifts your mood and works towards

fighting off those feelings of doubt.

#Pass

It On

#Pass

It On

#Pass

It On

#Pa

ssItOn

1 in 5 people will

suffer from a

mental illness -

donate your

smile

#Pass

It On

We’re the most recent to put forth a new and innovative solution to significantly reduce mental health within

Australia and also globally. We hope to elevate general misconceptions an educate people through a simple and

memorable campaign.

https://www.youtube.com/watch?v=beBo3gOphPE

#Pass

It On