TYLER ROSE 121 Reade Street | PHJ | New York, NY 10013

SALES & MARKETING PROFESSIONAL 203.912.1565| Tylerdrose@gmail.com

Market Research & Competitive Analysis

Relationship Building & Management

Sales Strategy, Planning & Execution

Customer Acquisition & Retention

Marketing & Branding Strategies

Strategic Partnership Cultivation

Business Planning & Budgeting

Exceed Annual Sales Targets

Product & Brand Training

Sales and marketing professional with extensive experience developing and executing high-level sales techniques, marketing strategies, and client cultivation.

Employ a consultative approach to identify strategic opportunities; foster and manage enduring relationships and partnerships to develop new business and expand existing accounts.

Energize sales channels through strong thought leadership, interpersonal communication, and product training.

Utilize creative and resourceful marketing and promotional strategies to drive brand awareness.

PROFESSIONAL EXPERIENCE _________________________________________________________

UNITED STATES BEVERAGE • New York, NY / Stamford, CT 2011 to Present Metro New York & Connecticut Market Manager (2013-Present) / Sales Representative, NY Metro (2011-2013) Serve as part of a 3-person team that covers Metro New York area with sole oversight of Connecticut territory, including 500+ on- and off-premise accounts. Market and sell portfolio of premium imported beers, including Murphy’s, Tiger, Estrella Damm, Inedit, Daura, Tona, Kalik, Czechvar, and Moosehead.

Key Results:

Served as strategic partner to territory managers and sales representatives at 10+ distributors, including Manhattan Beer Distributors to develop and execute sales plans and marketing strategies.

Attended annual business planning meetings, and worked with brand manager to set goals; presented at quarterly sales meeting to communicate changes in products and packaging, and review sales metrics.

Provided product support and training, uncovered new opportunities, developed point of sale strategies, allocated funding for promotions, designed sales incentives, and orchestrated events.

Analyzed territory performance; assessed success; identified weaknesses, new opportunities, and trends.

Grew Connecticut territory 12% in two years.

Spearheaded marketing campaigns and events, including customized territory initiatives, national brand programs, and new product roll outs.

Leveraged holidays to drive sales; promoted Tiger in alignment with the Lunar New Year; discounted Estrella Damm at sports bar accounts during the 2014 World Cup, and Murphy’s for St. Patrick’s Day.

Determined pricing with the distributor and reported monthly to the state ensure compliance with Department of Consumer Protection Liquor Control Connecticut state regulations.

Managed relationships with large grocery stores, including Big Y and Whole Foods; sold ads in weekly circular, monitored inventory, sales, and product placement; and set up sampling events.

MIX1• Boulder, CO 2009 to 2011 Marketing Coordinator (2010-2011) / Intern (2009-2010) Contributed as part of a small team focused on building brand awareness, growing sales, and capturing market share of this all natural protein sports drink.

Key Results:

Analyzed sales data and reported performance to team; collaborated with Whole Foods on marketing strategies.

Represented brand at marketing and athletic events, including bike races, triathlons, and swim competitions. Orchestrated logistics, prepared event kits, distributed samples, and promoted product.

Produced and distributed marketing materials, maintained website, and coordinated product distribution.

EDUCATION & ACTIVITIES____________________________________________________________

Bachelor of Arts in Policy Management • DICKINSON COLLEGE • Carlisle, PA (2008) Leadership: Captain, Men’s Lacrosse Team, 2007-2008 •Society: Member, Ravens Claw, Senior Male Honor Society