Presentation By:

Mr.Mithilesh KangtaniMr.Mithilesh Kangtani

Manufacturing IndustryManufacturing Industry Definition:Definition:

““The branch of manufacture and trade based The branch of manufacture and trade based on the fabrication, processing, or preparation on the fabrication, processing, or preparation of products from raw materials and of products from raw materials and commodities”. This includes all foods, commodities”. This includes all foods, chemicals, textiles, machines, and equipment. chemicals, textiles, machines, and equipment. This includes all refined metals and minerals This includes all refined metals and minerals derived from extracted ores. This includes all derived from extracted ores. This includes all lumber, wood, and pulp products. lumber, wood, and pulp products.

LLifecycleifecycle of of MManufacturinganufacturing I Indnd..

TWO WHEELER INDUSTRY

History Of Two-Wheeler History Of Two-Wheeler Ind.Ind.

1800’s:- Invention of 1’st 1800’s:- Invention of 1’st Two Wheeler.Two Wheeler.

1900-1955:- Creation Of 1900-1955:- Creation Of Current Large Two- Current Large Two- Wheeler Co.Wheeler Co.

Harley-Davidson Motors.Harley-Davidson Motors. Honda Motor Co. Ltd.Honda Motor Co. Ltd. Suzuki Motors Ltd.Suzuki Motors Ltd. Kawasaki Heavy Ind.Kawasaki Heavy Ind. Yamaha Motors Ltd.Yamaha Motors Ltd.

1869 Steam Cycle

India Yamaha Motor Pvt. Ltd.

India Yamaha Motor Pvt. Ltd.

Corporate ProfileCorporate Profile

Company Name - Yamaha Motor Co.LtdCompany Name - Yamaha Motor Co.Ltd Founded - July1, 1955Founded - July1, 1955 Capital -85,666 million yen (as of December Capital -85,666 million yen (as of December

31, 2011)31, 2011) President - Hiroyuki YanagiPresident - Hiroyuki Yanagi Sales - 1,276,159 million (from January 1, Sales - 1,276,159 million (from January 1,

2011 to December 31, 2011)2011 to December 31, 2011) Headquarters - Headquarters - Shingai, Shizuoka-ken, JapanShingai, Shizuoka-ken, Japan Sales Profile-Sales Profile-

Emergence Of YamahaEmergence Of YamahaYamaha made its initial foray into India Yamaha made its initial foray into India

in 1985. Subsequently, it entered into a in 1985. Subsequently, it entered into a 50:50 joint-venture with the Escorts 50:50 joint-venture with the Escorts Group in 1996. However, in August Group in 1996. However, in August 2001, Yamaha acquired its remaining 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-agreement with YMC to become a joint-investor in the motorcycle investor in the motorcycle manufacturing company "India Yamaha manufacturing company "India Yamaha Motor PrivateMotor Private

YAMAHA ASSEMBLYLINE-  Semi-automatic assembly line  1200 bikes produced daily  On an average, 4 typesof bikes produced Finished raw materials procured  Consists of 16-17 stages  Sales  Purchase     Storage       Assembly Line  Organized into 4 teams:

1st team works on conveyor line. 2nd , 3rd and 4th team carry raw materials

from storage department.

Technology

It is defined as the determination of the basic long term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals

Corporate level strategy

•Globally diversified business lines Yamaha Motors, Music, Marine etc

Business level strBusiness level strategyategy •India primary business

units Yamaha Motors and Yamaha India

Strategy

Vision-Vision-

We will establish YAMAHA as the We will establish YAMAHA as the "exclusive & trusted brand" of "exclusive & trusted brand" of customers by "creating Kendo" customers by "creating Kendo" (touching their hearts) - the first time (touching their hearts) - the first time and every time with world class and every time with world class products & services delivered by products & services delivered by people having "passion for people having "passion for customers".customers".

Mission-Mission- “ “Build the Winning Team with Build the Winning Team with

capabilities for success, thriving in a capabilities for success, thriving in a climate for action and delivering climate for action and delivering results. Our employees are the most results. Our employees are the most valuable assets and we intend to valuable assets and we intend to develop them to achieve international develop them to achieve international level of professionalism with level of professionalism with progressive career development. As a progressive career development. As a good corporate citizen, we will good corporate citizen, we will conduct our business ethically and conduct our business ethically and socially in a responsible manner with socially in a responsible manner with concerns for the environment.” concerns for the environment.”

Plants in India.

Plants: Faridabad Haryana

Total No. Of Employees : 3000

Structural ElementsStructural Elements

Strategic Dimensions of Strategic Dimensions of YamahaYamaha

INNOVATION STRATEGY-INNOVATION STRATEGY-

Focused on customer service Focused on customer service  YTA active in 22 nations which educates YTA active in 22 nations which educates

dealers to provide best customer service dealers to provide best customer service  Performance excellence- Performance excellence-  RD 350 , Yamaha’s greatest offering to RD 350 , Yamaha’s greatest offering to

country’s performance enthusiastscountry’s performance enthusiasts Proactive design and Innovative technology Proactive design and Innovative technology  - Improvement in fuel efficiency by - Improvement in fuel efficiency by

developing FI technologiesdeveloping FI technologies

Into the world, and then deeper Into the world, and then deeper into the world-into the world-

Yamaha’s 1st Indian Scooter

Ray...