Two Views of Ektron at Work: ShawConnect.ca and Showcase.ca

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Two Views of ekTron aT work: ShawConnECt.Ca and ShowCaSE.Ca

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http://www.ektron.com/Case-Studies/

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ShawConnECt.Ca is a premium

digital destination that offers visitors the latest news and

entertainment, all through one easy-to-use portal.

ShowCaSE.Ca gives a behind-the-scenes

look at viewers’ favorite television series and movies. The

showcase.ca site also provides up-to-date schedules for

on-air programming, streaming full-length episodes, plus

web exclusive video content and an entertainment blog,

as well as other features related to on-air programming.

Both shawConnect.ca and showcase.ca were

implemented on the ektron platform by implementation

partner northPoint Digital.



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oVer 18 Million PagE ViEwS a MonTh aT shawConneCT.Ca

“ we basically went from zero audience, zero page views, to now over 18 million page views and about 1.5 million visitors per month. we’re seeing excellent visitor engagement, with the average visitor spending more than nine minutes per visit and browsing over ten pages. ”-Cynthia Long,Senior Manager at ShawConnect.ca.



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RaMPing UP EngagEMEnt aT showCase.Ca

“ we’re trying to drive awareness of the shows and ramp up the engagement people have with the shows. we need to keep the site content up to date, very quickly and easily, feeding in video and editorial content every day. ”-Zach Feldberg,Manager of Original Programming & Shows for Digital Media at Shaw Media.



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going MoBilE anD RESPonSiVE recognizing the increasing popularity of mobile devices for

video watching, showcase.ca follows the responsive web

design (rwd) philosophy. rwd is an approach for building

a website that adapts itself to smartphone and tablet

display. The rwd strategy includes simplifying navigation,

making that navigation touch friendly, making search a

key component of the visitor experience, and streamlining

content for mobile.

“we’ve been seeing an increase in mobile visitors since

we went responsive,” says feldberg. “we also built out a

separate site for one of our key properties, the science

fiction series ‘Continuum,” and made it fully responsive

and that has worked out really well too.”



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delivering enterprise web Content Management software and digital experience Management solutions. ektron empowers

organizations to fully realize their digital marketing potential by Connecting Content to revenue.

founded in 1998

headquarters in nashua, nhworldwide offices in australia, Canada, and the United kingdom

regional offices in denver, richmond, and san francisco

over 3,800 customers and 12,000 sites including fairmont raffles hotels international, Las Vegas sands, Microsoft, and nasdaQ

200+ employees



Two Views of Ektron at Work: ShawConnect.ca and Showcase.ca

Technology

Transcript of Two Views of Ektron at Work: ShawConnect.ca and Showcase.ca