Two thumbs up—or down—on social media efforts
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Transcript of Two thumbs up—or down—on social media efforts
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© Copyright 2010 Resource Interactive and Luckie & Company
TWO THUMBS UP (or down) ON SOCIAL MEDIA EFFORTS... Dan Shust - Resource Interactive
David Griner - Luckie & Company
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© Copyright 2010 Resource Interactive and Luckie & Company
A QUESTION TO GET US STARTED
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© Copyright 2010 Resource Interactive and Luckie & Company
Burberry Art of the TrenchSocial Microsite
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© Copyright 2010 Resource Interactive and Luckie & Company
BURBERRY ART OF THE TRENCH
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© Copyright 2010 Resource Interactive and Luckie & Company
BURBERRY ART OF THE TRENCH
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© Copyright 2010 Resource Interactive and Luckie & Company
BURBERRY ART OF THE TRENCH
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© Copyright 2010 Resource Interactive and Luckie & Company
Results:
7.5 million page views150 countries5 million minutes spent on the site1 million Facebook fans10% increase in same-store sales
BURBERRY ART OF THE TRENCH
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© Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE
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© Copyright 2010 Resource Interactive and Luckie & Company
David’s take: Dan’s take:
BURBERRY ART OF THE TRENCH
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© Copyright 2010 Resource Interactive and Luckie & Company
IKEA Photo TaggingFacebook Engagement
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© Copyright 2010 Resource Interactive and Luckie & Company
IKEA PHOTO TAGGING
http://www.youtube.com/watch?v=P_K1ti4RU78
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© Copyright 2010 Resource Interactive and Luckie & Company
IKEA PHOTO TAGGING
Results:
Lots of PR!
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© Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE
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© Copyright 2010 Resource Interactive and Luckie & Company
David’s take: Dan’s take:
IKEA PHOTO TAGGING
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© Copyright 2010 Resource Interactive and Luckie & Company
Levi’s Friends StoreSocial Commerce
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© Copyright 2010 Resource Interactive and Luckie & Company
LEVI’S FRIENDS STORE
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© Copyright 2010 Resource Interactive and Luckie & Company
LEVI’S FRIENDS STORE
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© Copyright 2010 Resource Interactive and Luckie & Company
LEVI’S FRIENDS STORE
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© Copyright 2010 Resource Interactive and Luckie & Company
Benefits:
More engaged shoppersReal-time custom shopping experiencesEnhanced insight into demand signals
LEVI’S FRIENDS STORE
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© Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE
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© Copyright 2010 Resource Interactive and Luckie & Company
David’s take: Dan’s take:
LEVI’S FRIENDS STORE
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© Copyright 2010 Resource Interactive and Luckie & Company
Resource Interactive Off The WallSocial Commerce
SOCIAL COMMERCE
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© Copyright 2010 Resource Interactive and Luckie & Company
RESOURCE OFF THE WALL
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© Copyright 2010 Resource Interactive and Luckie & Company
RESOURCE OFF THE WALL
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© Copyright 2010 Resource Interactive and Luckie & Company
RESOURCE OFF THE WALL
Benefits:
Reward fans with special offers, etc. Allow fans to shop without leaving FacebookShareable with all commerce capabilities
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© Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE
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© Copyright 2010 Resource Interactive and Luckie & Company
David’s take: Dan’s take:
ABSTAIN
RESOURCE OFF THE WALL
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© Copyright 2010 Resource Interactive and Luckie & Company
Uniqlo UTweetTwitter API
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© Copyright 2010 Resource Interactive and Luckie & Company
UNIQLO UTWEET
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© Copyright 2010 Resource Interactive and Luckie & Company
UNIQLO UTWEET
http://www.youtube.com/watch?v=b5IyQE2AY38&feature=related
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© Copyright 2010 Resource Interactive and Luckie & Company
UNIQLO UTWEET
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© Copyright 2010 Resource Interactive and Luckie & Company
Results:
Uniqlo generates fun...againThousands of custom Twitter movies createdTens of thousands of free brand impressions
UNIQLO UTWEET
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© Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE
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© Copyright 2010 Resource Interactive and Luckie & Company
David’s take: Dan’s take:
UNIQLO UTWEET
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© Copyright 2010 Resource Interactive and Luckie & Company
Jimmy Choo Trainer HuntGeolocation
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© Copyright 2010 Resource Interactive and Luckie & Company
JIMMY CHOO TRAINER HUNT
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© Copyright 2010 Resource Interactive and Luckie & Company
JIMMY CHOO TRAINER HUNT
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© Copyright 2010 Resource Interactive and Luckie & Company
Results:
33% increase in sneaker sales40% increase in positive mentions4,000 online participants
JIMMY CHOO TRAINER HUNT
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© Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE
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© Copyright 2010 Resource Interactive and Luckie & Company
JIMMY CHOO TRAINER HUNT
David’s take: Dan’s take:
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© Copyright 2010 Resource Interactive and Luckie & Company
Procter & Gamble CauseWorld Third Party App Sponsorship
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© Copyright 2010 Resource Interactive and Luckie & Company
PROCTER & GAMBLE CAUSEWORLD
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© Copyright 2010 Resource Interactive and Luckie & Company
PROCTER & GAMBLE CAUSEWORLD
Benefits:
Gives “checking in” a purposeMarketers know when a product is in handGame mechanics encourage repeat use
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© Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE
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© Copyright 2010 Resource Interactive and Luckie & Company
David’s take: Dan’s take:
PROCTER & GAMBLE CAUSEWORLD
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© Copyright 2010 Resource Interactive and Luckie & Company
Moosejaw Break Up ServiceEngagement
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© Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE
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© Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE
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© Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE
http://www.youtube.com/watch?v=fnkDt5xq2M4
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© Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE
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© Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE
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© Copyright 2010 Resource Interactive and Luckie & Company
MOOSEJAW BREAKUP SERVICE
Results:
Over 200 breakups in progress(also a few hookups)Moosejaw fans always wondering “what next?”
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© Copyright 2010 Resource Interactive and Luckie & Company
LET’S VOTE
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© Copyright 2010 Resource Interactive and Luckie & Company
David’s take: Dan’s take:
MOOSEJAW BREAKUP SERVICE
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© Copyright 2010 Resource Interactive and Luckie & Company
Our Tips and Takeaways
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© Copyright 2010 Resource Interactive and Luckie & Company
David:
Think beyond the launch
Empower your customers on the product level
Engage fans in their daily lives, not in a web browser
OUR TIPS AND TAKEAWAYS
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© Copyright 2010 Resource Interactive and Luckie & Company
Dan:
Be part of the experience
Consider tools that are freely available first
Have fun!
OUR TIPS AND TAKEAWAYS
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© Copyright 2010 Resource Interactive and Luckie & Company
Thanks! For more information about Resource Interactive or Luckie & Company contact:
Dan Shust / Director, Emerging Media - Resource [email protected]: @getshust
David Griner / Social Media Strategist - Luckie & [email protected]: @griner