Two minute pitch · pitch When selling Wiley X polarised eyewear you get a product that has more to...

1
March 2018 23 COMMUNIQUÉ NEWS Fuzzy Beaver lookalike withdrawn from market PATENTS US manufacturer Riot Baits has acted to prevent the sale of a lure that bore a ‘striking resemblance’ to its famed, patented Fuzzy Beaver (right). The company put Global Anglers – trading as Gambler Lures – on notice of patent infringement and demanded it cease and desist its activities in relation to its Stinger lure. Following a review of the patent, it has entered into a settlement agreement to avoid further action. Thomas Waever of Wiley X takes up the challenge of selling his products to retailers. Could you? Two minute pitch When selling Wiley X polarised eyewear you get a product that has more to offer your customer than any other comparable product on the market. As Wiley X is the only company in the world that certifies all its eyewear to international safety standards, your customer can rely on it to look after their eyes. It also guarantees you distortion-free lenses that will not enhance objects seen through the lens. Being the only certified premium polarised eyewear brand, it offers a polarised filter that is placed with a +/- 3 degree angle out of 360 degrees, providing the angler with the best use of the polarised filter on the market. The company has a world patent for the Gasket system which will prevent wind from going behind the lens and making your eyes water. It also offers a wide range of frame styles and sizes and lens colours, with or without a mirror, making sure that your customers get what they want. It offers a lifetime limited warranty on all the eyewear styles and has a European warehouse from which products can forwarded in just 24 hours. Africa’s oldest fishing magazine changes hands MEDIA Africa’s oldest recreational fishing magazine has changed hands. Tight Lines, which was established in 1960 by two avid anglers, was the only publication in South Africa that covered all species and angling disciplines in both freshwater and saltwater angling. It has now been taken over by All Lion Enterprises (Pty), of Johannesburg, the publisher of The Bank Angler, The Bass Angler and The Carp Angler magazines. It has been relaunched by the new owner as a saltwater publication with a strong emphasis on angling-based tourism. Match ace celebrates 30 years with Browning ANNIVERSARY One of the world’s best known match anglers has celebrated a 30-year association with Zebco Europe brand Browning and been hailed for his part in its success. English angler and former world individual and team champion, Bob Nudd (above centre), was presented with a special edition Browning pole to mark the achievement. Zebco Europe Operations Director Frerk Petersen (above left) said: “Browning would probably never have become so popular without Bob Nudd. The brand and the man are inextricably linked.” The Wiley X Boss with Kryptek ® , which was an award-winner at EFTTEX 2017. www.wileyx.eu

Transcript of Two minute pitch · pitch When selling Wiley X polarised eyewear you get a product that has more to...

Page 1: Two minute pitch · pitch When selling Wiley X polarised eyewear you get a product that has more to offer your customer than any other comparable product on the market. As Wiley X

March 2018 23

COMMUNIQUÉ NEWS COMMUNIQUÉ NEWS

Fuzzy Beaver lookalikewithdrawn from market

pateNts

US manufacturer Riot Baits has acted to prevent the sale of a lure that bore a ‘striking resemblance’ to its famed, patented Fuzzy Beaver (right).

The company put Global Anglers – trading as Gambler Lures – on notice of patent infringement and demanded it cease and desist its activities in relation to its Stinger lure. Following a review of the patent, it has entered into a settlement agreement to avoid further action.

thomas Waever of Wiley X takes up the challenge of selling his products to retailers. Could you?

Two minute pitch

When selling Wiley X polarised eyewear you get a product that has more to offer your customer than any other comparable product on the market.

As Wiley X is the only company in the world that certifies all its eyewear to international safety standards, your customer can rely on it to look after their eyes. It also guarantees you distortion-free lenses that will not enhance objects seen through the lens.

Being the only certified premium polarised eyewear brand, it offers a polarised filter that is placed with a +/- 3 degree angle out of 360 degrees, providing the angler with the best use of the polarised filter on the market.

The company has a world patent for the Gasket system which will prevent wind from going behind the lens and making your eyes water.

It also offers a wide range of frame styles and sizes and lens colours, with or without a mirror, making sure that your customers get what they want.

It offers a lifetime limited warranty on all the eyewear styles and has a European warehouse from which products can forwarded in just 24 hours.

Africa’s oldest fishing magazine changes hands

MeDIa

Africa’s oldest recreational fishing magazine has changed hands. Tight Lines, which was established in 1960 by two avid anglers, was the only publication in South Africa that covered all species and angling disciplines in both freshwater and saltwater angling.

It has now been taken over by All Lion Enterprises (Pty), of Johannesburg, the publisher of The Bank Angler, The Bass Angler and The Carp Angler magazines.

It has been relaunched by the new owner as a saltwater publication with a strong emphasis on angling-based tourism.

Match ace celebrates 30 years with Browning

aNNIVeRsaRY

One of the world’s best known match anglers has celebrated a 30-year association with Zebco Europe brand Browning and been hailed for his part in its success.

English angler and former world individual and team champion, Bob Nudd (above centre), was presented with a special edition Browning pole to mark the achievement.

Zebco Europe Operations Director Frerk Petersen (above left) said: “Browning would probably never have become so popular without Bob Nudd. The brand and the man are inextricably linked.”

The Wiley X Boss with Kryptek®, which was an award-winner at EFTTEX 2017. www.wileyx.eu

22-23 News Matrix.RC.indd 9 13/02/2018 14:20