Twitter Workshop

Co-funded by theEuropean

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Communications Insights

Maren [email protected]


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Communications Strategy

Create a powerful mix of

OwnedSharedEarned

Communications channels.


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Communications Target Groups

Academics / Researcher

Political Decision Makers

Developer/ Startups

Enabler: Accelerators

etc.

Influencer/ Media

SME & Corporations


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Insights into SOCIAL MEDIA


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Communications: Social MediaOverview


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Communications: Guidelines Social Media

Facebook: 35+, male, emotion-driven, very responsive community

Twitter: 25+, news-driven, influencer driven, very small number of active/responsive users

Google+: 30+, content-driven, strong tech community, male, less responsive

Instagram: picture-driven, 18+, female, opens up to business in fall

Pinterest: picture-driven, 25+, very female, creative industry focus


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Communications: Social MediaFacebook Fanpage

Fanpage with content from IoT-EPI & RIAs as well as selected IoT-Pages. So far 44 fans.

Call for Action: 1. Please like and invite colleagues & known

stakeholders to like the fanpage.2. Share content


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Communications: Social MediaTwitter

Company Account with content from IoT-EPI & RIAs as well as selected IoT-news. So far 221 followers based on 179 tweets.

Call for Action: 1. Please follow and invite colleagues &

known stakeholders to follow the twitter account.

2. Share content & tag @iot_EPI


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Communications: Social MediaLinkedIn

Company Page with 56 followers.

Call for Action: 1. Please follow and invite colleagues &

known stakeholders to follow 2. Share content & link to the company page

if you have related news.


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Communications: Twitter


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• Think Global!

• Digital Nomads love Twitter!

• Twitter does not age

• Twitter is a great communications tool

• Twitter is no rocket science!

• Twitter is not spammed by advertising!

Communications: Twitter


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Communications: An engaging Twitter profile

Profile not clear & very unpersonal – function, areas of interest, role missing.

Better profile but very short and not personal.....


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Examples for informative and trustworthy profiles incl. Pics, links, information on roles & areas of interest.


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7 Do‘s

1. Clear Name2. Understandable description3. Professional pictures4. Topics you cover5. Disclaimer6. URL7. Region



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Finding Content

Sharing Content

Dialogue

Communications: Content on Twitter


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60 : 30 : 10


• Sharing content of other twitter accounts that is on Twitter already: retweets & likes of existing tweets

• Sharing of external content that is not on Twitter yet: new tweets of external content, e.g. interesting and valuable surveys

• Own content: own pictures, own blog posts, own promotion, logos


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Initiate dialogue!


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Tweets can‘t be altered!


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10 Do‘s

1. Aim for 100 characters + link/photo2. No capital letters, minimize abbreviations, SPELLING3. 1 – 3 Hashtags (your own or community driven)4. Call to Action (CTA) = Links, PleaseRT …. 5. Taggen = Network6. Tweets with links and Pics are more successful7. ’.@’ vs ‘@’ at the beginning of a tweet8. No Spamming!



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Communications: Dialogue with influencers


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Communications: Dialogue with influencers (crowdfire)


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Communications: Dialogue with influencers (lists, competitors)


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Communications: Dialogue with influencers (Twitterwall)


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6 Do‘s

1. Check out competitors2. Check lists and other sources3. Join conversations at events, Surf the Wave!4. Clean-up regularly5. People like to talk to People6. Do not stalk



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Communications: Measure Progress (Twitter Analytics)


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Communications: Measure Progress (Tweetreach)


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7 Don’ts

1. Too much self-promotion2. Asking People to Follow you3. Tweet too much4. Posting from/to Facebook5. Multi-Tweets6. Retweeting compliments too often7. Following everyone

Communications: Summary


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7 Dos

1. Focus on relevant content2. Engage with your followers3. Retweet, Comment to interact, Join conversations4. Discuss trending topics, Use Hashtags5. Limit Self-Promotion6. Use proper Grammar7. Keep it short & Simple



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Communications: Summary (Twittercounter)


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Communications: Add-on


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Communications: Social MediaCase Study: IoT Week Belgrade

More than 3000 impressions from 3 posts....


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More than 38k impressions in 28 days....


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Reach up to 73 with 44 fans .... No relevance yet.

Twitter Workshop

Technology

Transcript of Twitter Workshop