Making Twitter work for you Paul Taylor – Innovation Coach (@paulbromford)

Bromford Group

How will we cope with customers that can find things out faster than us?

Customers that are smarter and more adaptable than Bromford can ever be?

1 – Getting your organisation on board

2 - What we have learned so far

3 - Some Twitter Tips

How engaging can a company be if there is only one person to

follow…..

There is no point banning Social Media

I wonder if he knows I tweet 40 times a day…?

So we might as well use it

Getting your key leaders on board and starting out.........

10

Any Questions?

2 - What we have learned so far

13

How will we be more social…?

• What do we want our social profile to be?

• How are we going to do it?• How will we know we are achieving

it?• What training do we need?

It’s impossible to keep it in the cage!

The Rise of The Collective Customer

Single Tweet. Massive Impact

But where are the

Customers?

Questions?

3 - Some Twitter Tips

Differentiate Yourself……

The Rules of Attraction

• Little and Often is better than nothing at all

• Interesting and relevant content (to your followers or friends)

• A 60/40 ratio of sharing to original content

The use of hashtags on twitter is the key to expanding your

audience

#socialmedia

#Birmingham

#AstonCC

Any Questions?

Please contact @paulbromford

paul.taylor@bromford.co.uk

and join me on Linkedin!

Any Questions?