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Hope Warshaw, MMSc, RD, CDE, BC-ADMTwitter: @HopeWarshawJohnson & Johnson Diabetes Institute Faculty and Social Media Consultant

3Twitter Webinar Series:

How to Engage and Build Followers

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Twitter Webinar Series:The Why and How

Part 1 Why and How to Get Started

Part 2 How to Tweet

Part 3 How to Engage and Build Followers

Part 4 How to Participate in a Twitter Chat

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• Determine your time commitment

• Define engagement and building

• Describe strategies to engage community

• Identify tips to build community

• Outline ways to analyze and evolve your process

Webinar Goals

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Realities about engagement in social media:

• Requires time

• Takes long-term commitment

• Consistent engagement leads to growth

• Building community is organic: must “seed and feed” to grow

Ask yourself

• What is importance of this engagement to my career, business, brand, profession?

• What time do I have/want to commit to social media on ongoing basis?

• What social media platform serves my purposes best?

• Can I get assistance with any aspect?

Determine Your Time Commitment

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Engagement and Building

Engagement:

• Interaction with your desired community

Building:

• Increase your followers, your voice/impact

Engagement = Building Community

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Engage to Build – Takes Time, Effort

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• Tweet to/about people, entities you want as followers

• Use retweet, quote tweet

• Be present, as well as a presence

• Offer value-added, reliable content

• Be true to your social media voice, niche; evolve it

Strategies to Engage Community

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Set goals for weekly, monthly increase in followers

• Starting now: add 5 – 10 followers/week

Increase following to increase your followers

• Watch ratio of following to followers, ideally more followers

Transparency of Twitter gives you BIG assistance

• Look at following and followers of colleagues, healthcare professionals (HCPs), people with diabetes, peer support communities, entities; add to your following

• Use hashtags to identify people, entities to identify for following: meetings, events, presentations, webinars, Twitter chats (ex: JJDiabetesInst)

Add to your following people, entities

• With significant following, likely to follow you back

• At least moderate Twitter activity

• Explore suggestions from Twitter

Tips to Build Followers

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People and Entities to Follow in the Diabetes World

National and global associations and organizations

• e.g. AADE, ADA, IDF, JDRF

US government agencies

• e.g. NIH/NIDDK, CDC, CMS, HHS

Colleagues who are active and engaged on Twitter (you align with)

Peer support communities and people engaged

Diabetes and health media/publications you follow and value

• Consumer magazines

• Professional publications

• Professional journals

Peer support communities and people engaged

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Tweet to Promote Our ProfessionTogether let’s be change agents!

Reality: most people with diabetes, affected by or at risk…

• Don’t know that diabetes educators (us) exist

• Aren’t referred to diabetes self-management education and support or national diabetes prevention program or Medicare diabetes prevention program services

We can help manage, educate and support to improve outcomes

Social media presents an opportunity for us (collectively) to spread the word widely, increase awareness, at essentially no cost

Join me, others to promote our profession and our services

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Tools to Track, Analyze and EvolveExamples of free tools to use, try, determine best fit for needs

Hootsuite Twitter.com

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Twitter:How to Engage and Build Followers

Webinar covered:

• Determine your time commitment

• Define terms engagement and building, discuss how interrelated

• Strategies to engage with community

• Tips to build followers

• Tools to analyze and evolve

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Set your time, engagement and building goals (handout Your Goals for Action)

Lurk and learn continuously, consistently

• Observe Twitter chats: #JJDiabetesInst, #DSMA

• Follow Twitter feeds of active colleagues and engage

Seek assistance (colleague, teen)

Listen to other webinars in this 4 part series

Your Next Steps

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