Social Media Insights: Twitter Users

Twitter Access

During work hours

From washroom/toilet

During class/lecture

While driving

During live theatre performance

During religious service

0 30 60

Social Media Access Location

Twitter UserNon-Twitter User

0

50

100

Twitter

Length of time using Twitter

CROWDSCIENCE

Crowd Science Copyright 2009

On Twitter website3rd Party ApplicationSMS text on mobile phone

< 6 mos6 mos to < 1 yr1 yr to < 2 yrs2 + yrs

Social Media Insights: Twitter Highlights

• As the !new kid on the block" among social media options, Twitter usage

among study participants appears to be in growth phase.! Most Twitter users started using it within the past 12-month period.

• Among respondents using Twitter, daily tweeting is conducted by about

half the proportion of those checking updates daily.

• A noteworthy proportion of Twitter users by-pass the Twitter website,

using 3rd-party applications to access it.

• Respondents using Twitter (vs. respondents using only other social

media) comprise greater proportions of...! tech-entrenched, early adopters

! those claiming use of online social media is their favorite leisure activity

! those using multiple forms of online social media

! those over 30 years of age

! self-employed, entrepreneurs

! those using mobile phones to access their respective social media

! those preferring to contact friends via online social media vs. the telephone

! those accessing social media from a washroom or while drivingCrowd Science Copyright 2009

Twitter Study - Complete Results

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